As we all know, product evaluation has always been the key to the conversion of sellers' orders, and in order to get more high-quality praise, sellers pay money and contribute, and some people even choose to use "black technology" means.
However, on the way to our pursuit of good reviews, some unexpected bad reviews always make sellers scratch their brains, so how to delete bad reviews has become a mystery for sellers. However, recently, Amazon's official new action has solved the problems of sellers, and for a while, it has also made sellers hotly discussed.
What is Amazon's intention to frequently delete reviews?
Seller: See you soon!
In the process of operation, some sellers are often made big by the bad reviews of their products, but fortunately, some sellers found that Amazon took the initiative to delete the bad reviews of their products, which is also quite a surprise!
According to the seller, he received an official email from Amazon during the Spring Festival, which read: ".We've removed product reviews posted by bad actorsIn this regard, the seller said frankly".Amazon officially deleted a malicious bad review, which is really a long time to see, and finally did something to protect the seller
Source: Shared by sellers.
In fact, not only during the Spring Festival, but at the end of 23, some sellers posted on the forum for help, and the recent emails of this kind of deletion comments have come too oftenAbout four or five letters a month, considering that he did not have the behavior of brushing the evaluation, the seller did not know whether he was spoofed by the competition.
The seller also added that, judging from the email information, most of the ASINs involved are hot-selling products, and there are also a few listings that have been deleted for a year and are not on sale, but they can't see specific reviews and order numbers.
At the same time, many other sellers also said that they received the same email, and they also couldn't see the review and order number. In this regard, many sellers said that it would be good if they all deleted bad reviews.
Judging from the feedback from various sellers, Amazon is currently deleting non-compliant reviews on a large scale, and not all sellers have received the email. At the same time, judging from the content of the email, industry insiders speculatedAmazon has recently been aggressively cleaning up some unqualified customer accounts, as well as previous non-compliant reviews for these accounts
The determination of unqualified buyer numbers has also been mentioned in the previous article of cross-border veteran MOSS, for exampleIf this buyer's account has left a review within a period of time, and has also recharged gift cards during the same time period, which will trigger Amazon's risk control system, if the amount of this gift card recharge and the value of the product are highly similar, this degree of suspicion will further increase.
What's new in the Amazon closed beta!
Remove bad reviews or have an antidote?
In addition to Amazon's "conscience" initiative, Amazon seems to be testing a new feature on reporting bad reviews recently.
According to the seller, clicking on the report of a bad review at the front desk will pop up a box with several options for youChoose which policy was violated, which says it will delete comments that don't meet the rules, the same as the one prompted when deleting feedback, which is a feature that has never been seen before.
We all know that the competition for those twists and turns, malicious direct evaluation can be counted as one, according to the sellers, the arrival of all kinds of direct reviews makes themselves miserable, if the function is opened in the later stage, malicious direct reviews may be better solved.
"Don't talk about martial arts, use direct comments to make trouble. βDisgusting direct comments, as soon as you get a new one, you will smell it and come. β
Source: Weibo.
Regarding this feature of Amazon, some sellers think that it can bring benefits to the seller's products, but some sellers believe that the probability of wanting to delete malicious bad reviews through report is higher, and it is still difficult to delete normal bad reviews. In this process, the report function can supervise the non-compliance review of the seller group, and at the same time urge the seller to make products and services better, so as to bring consumers a better shopping experience.
Therefore, it is not so much that Amazon is protecting the rights and interests of sellers, but that Amazon is always protecting the interests of buyers. Of course, it's good that we sellers can have some merit from this.
11 people were arrested and 10 million were involved
**Break the cross-border case again!
Judging from the above content, whether it is Amazon's vigorous cleanup of non-compliant buyer accounts or new features in internal testing, it is actually tightening the compliance policy on product reviews.
Compliance has always been a common topic in the cross-border e-commerce circle, and platforms, including Amazon, have endless compliance policies for buyers and sellers; Officials at home and abroad are also cracking down on various violations. Some lawbreakers who take risks for the sake of profit are revealed in this process.
A few days ago, a local public security organ officially reported a case of cross-border e-commerce swipingA total of 11 people involved in the case were arrested, and a large number of computers, mobile phones and other tools were also seized, and the amount involved was as high as 10 million yuanγIt is reported that in order to circumvent the strict supervision of domestic e-commerce platforms, the order brushing service gang has been engaged in cross-border e-commerce platforms for a long timeFalse transactions, swiping orders and speculating on creditand other illegal acts.
Source: Yiyang Public Security**.
How does this gang carry out cross-border order farming operations? There is a *** process of its operation. According to reports, the criminal gang is tightly organized, has a clear division of labor, and has multiple hierarchical structures, which are uniformly dispatched and commanded by the company's leaders. They not only make huge profits by falsifying transaction records and fabricating positive reviews. And they also used the means of "selling dog meat on the head of a sheep", theyOn the surface, the main business is software sales, but in fact, it uses the "Explosion Hero" app to provide order brushing services through fake transactionsto help sellers increase transaction volume and praise rates.
This kind of cross-border illegal cases of swiping are endless, and some criminals are blinded by interests, which is behind the large demand of the market. It is the seller's demand for false positive reviews that services such as cross-border order swiping have become a breeding ground for criminals.
At present, the Amazon platform has become more and more tightly grasped in terms of compliance, and domestic and foreign officials are also cracking down on violations, which are all urging us sellers to sound the alarm bell of compliance, and always know that there is a sword of Damocles hanging around their necks.