At the beginning of the Year of the Dragon, the start of the year is auspicious!
At present, the majority of Amazon sellers have started their journey to sea in the new year. As the saying goes, the spring breeze is proud, and the plan of the year lies in the spring. I believe that in your 2024 work plan, there is a topic that cannot be bypassed, and that is AI.
I still remember that at the beginning of 2023, ChatGPT launched by OpenAI sparked an AI boom on the Internet, and it continues to this day. A year later, just at the end of our Chinese New Year holiday, Sam Ultraman came back with another of his king fried products! Compared to ChatGPT, this time is even more amazing!
Looking back on 2023, many Amazon people have been chasing this wave of AI frenzy one after another, and there are many sellers who have eaten dividends, so what does the emergence of this new AI outlet mean for the majority of sellers?
Nuclear-level AI - SORA is here!
Amazon sellers: The world is crazy
On February 16, OpenAIWensheng's ** model Sora was bornThe AI-generated ** crushes other AI** tools in terms of clarity, coherence, and timing! Sora can even blend two seamlessly. For a moment, questions such as "Reality doesn't exist!" Even Tesla CEO Elon Musk lamented on platform X that "human beings are willing to gamble and lose".
According to OpenAI, SORA can generate up to 1 minute by "providing multiple frames to the model at once", capable of generating complex scenes with multiple characters, specific types of motion, and accurate details of subjects and backgrounds. The model understands not only what the user is asking for in the prompt, but also how these things exist in the physical world.
It's only been a little more than a year since ChatGPT came out, and Sora has taken AI technology to the next level! Max Brownlee, a well-known American technology blogger, said that compared with the AI ** tool a year ago, SORA has made great progress, or will sound the unemployment alarm in the film and television industry.
To this, an Amazonian lamented: ".I haven't had time to use runway, pika, and openai to directly launch King Fried Sora, this world is too crazy!
The emergence of SORA has undoubtedly lowered the threshold for producing high-quality ** again, although SORA is not yet open to the public, but the use of AI to generate ** will be a trend in the future, just like everyone now uses ChatGPT to generate copywriting.
Some Amazon sellers said that 60 seconds of ** is completed instantly, and SORA is the artifact of batch output**. For example, for the seller of the pet category, in the past, the pet was often required to cooperate with the shooting of the product, and the professional team was asked to shoot and edit, which was time-consuming and labor-intensive; After Sora is opened, we only need to enter text commands or **, and AI will directly help you generate ** for 60 seconds. This efficiency can be said to increase exponentially!
Of course, the newly launched SORA also has its shortcomings. According to OpenAI, SORA may struggle to accurately simulate the physics of complex scenarios and may not be able to understand specific instances of cause and effect. The model can also confuse the spatial details of the cues, such as left and right.
Amazon increases investment in AI!
The front desk review page has been revised?
When it comes to AI tools, we have to mention Amazon. Looking back carefully, Amazon also launched a lot of AI tools last year, such as AI optimization listing and AI image generation tools launched in the background.
Amazon's AI-powered image generation technology, Amazon.
Currently, this AI image generation tool is free and can be used by entering the Amazon Seller Panel "SB Brand Ads". After experiencing it, a seller said that this tool is similar to MJ and ChatGPT, youThe more specific the description, the better the effect, and the ** generated in English is closer to what you want than the ** generated in Chinese。After all, the cost of real shooting is there, and this free tool is still very fragrant for small sellers, and it is also good to put more generated ** in post.
It can be seen that Amazon is also increasing its investment in the field of AI technology, hoping to empower platform sellers and buyers. However, this period has also brought counterproductive troubles to the majority of sellers. Not long ago, we reported that some sellers were automatically modified by Amazon AI to modify the listing title, resulting in a bizarre encounter with the number of orders. (Review》Amazon AI first cut and then play to help, the solution has been found!) ）
In addition, another feature that has been criticized by the majority of sellers is the Amazon AI-generated review highlight feature. After the launch of this feature, it can be said that the original listing conversion "law" has been broken, and the number of reviews is no longer as important as before, because AI may summarize your rare bad reviews and display them on the detail page.
*:Amazon.
Recently, some sellers have found that there have been new changes in the comment interface of Amazon's front desk! In the past, in the comment area, you could filter the corresponding reviews according to individual styles (i.e., ASINs), but today I suddenly found outWhen you select the filter, all variations of comments are still displayed,Randomly searched for 2 links,It's all like this.,The details are shown in the figure:
*: Screenshot of Amazon.
Is this an Amazon bug? Or is it a seller browser issue? Or is it a new Amazon operation?
After this news broke, many sellers searched and found the same results, and some people found outThe front desk can only see the first 100 reviews, the number after modifying the link is useless, and you can't ** all the comments with a third-party tool.
Regarding this change, an industry peer gave his own opinion: Didn't you say that Amazon should reduce the weight of reviews? Presumably not all comments will be displayed later,The platform highlights AI-generated reviews
After the emergence of SORA, where are the opportunities for cross-border e-commerce? An industry veteran admits that most of it is reflected in the improvement of operational efficiency. Direct monetization, or those AI course trainings are the most profitable.
One year in the world, ten years of AI". From AI text generation to AI image output, and then to today's SORA explosion, AI technology will surely bring new changes to the cross-border e-commerce industry. Amazon sellers also need to keep pace with the times, remember that sentence, in the future, it is not AI that will eliminate you, but the people who use AI.