Original title: The Spring Festival consumer market is full of "new" meaning, and the new scene triggers a "blowout" of mass consumption
According to data from the People's Bank of China of CCTV, the industry-wide online payment transactions processed by the Netlink Clearing Company and China UnionPay continue to grow. From Chinese New Year's Eve to the eighth day of the Lunar New Year (February 9-17), the average daily transaction is 26300 million transactions, the amount of 125 trillion yuan, compared with last year's Spring Festival holiday, the average daily increase of 186% and 80%。
The temple fair is hot and the holiday options are diverse.
Since the beginning of the year, various temple fairs and garden activities have been kicked off one after another, so that people can celebrate the New Year happily and spend money happily. From the Spring Festival holiday to the fifteenth day of the first lunar month, the World Park held an international cultural exchange New Year garden party in Beijing, where performers from Russia, Cuba and other countries performed traditional songs and dances of their respective countries. In the exhibition and sales area of special imported products, chocolate, coffee, shea butter, special wood carvings and other products enrich the holiday shopping options.
The dragon hunting tour drives the traditional culture fever and tourists are immersed in it.
In the Year of the Dragon in the lunar calendar, various creative and cultural activities are launched around the theme of dragon hunting. In Pingtan City, Fujian Province, New Year's check-in photo frames were set up in the "Dragon" theme mountain and sea tour activities, and interesting interactive games such as pitching pots, guessing lantern riddles, and writing blessing characters were also carried out, and dragon-shaped kites were also presented to tourists.
Special food conveys the flavor of the New Year and carries nostalgia.
For Chinese, consumption on food is essential. In Quanzhou, Fujian, from Chinese New Year's Eve to the Lantern Festival, a dish of red paste sturgeon rice is indispensable on the table, which uses red paste sturgeon and glutinous rice as the main ingredients, and then combined with dried scallops, shiitake mushrooms, carrots and other accessories, and finally makes a nutritious, colorful and fragrant food.
The "national tide" outfit is favored and popular in the Spring Festival market.
"Guochao" consumption is also a highlight of this year's Spring Festival. As the largest Hanfu production base in the country, the New Year's clothes represented by horse-faced skirts in Cao County, Shandong Province are selling very well.
Not only is the domestic sales booming, but the horse face skirt is also flying from China to all over the world as a "national tide" product. In mid-January, the company also received orders from the United Kingdom.
Reading starts the New Year holiday and looks for books.
Cultural consumption is also very popular this holiday. The box office of the film hit a new high, and the National Library was hard to find, and the reception volume increased by 50% year-on-year; The rural bookstore in Rugao, Jiangsu Province, has become a good place for young people returning to their hometowns.
*: CCTV.