When it comes to China's art paint market in 2023, the domestic light Meitushi is undoubtedly one of the leaders. In the case of the economic downturn, Mei Tushi is not afraid and goes against the waves, like a beam of light breaking through the fog, and on the basis of successfully breaking through 100 million yuan in 2022, it has handed over a dazzling answer sheet of "the performance growth rate of art coatings exceeds 50%", which interprets the beauty and beauty of Mei Tushi and art coatings. In the list of "Top 30 Chinese Art Coatings in 2024" released by "Painting New Vision" a few days ago, Meitushi ranks in the forefront with sustained and stable growth and considerable market share, and ranks among the top 10 Chinese art coatings. In the case of the sluggish growth of many art paint brands, how can Meitushi achieve substantial contrarian growth? And how to interpret the beauty of art paints? no.1Keep exploringSince the launch of "Art Color Paint" in 2015, Meitushi has gone through the era of art paint bonus period, epidemic black swan event, post-epidemic era and other times and has always maintained the courage to dare to be the first and continue to explore to win the market, which is also one of the important reasons why it can take the lead in winning vitality in the unpredictable environment. This year, Meitushi continued to explore new areas of products, so that the brand has more confidence to gain a foothold in the market, and also makes the brand development more certain. 
In the face of the changes in the market trend and the home decoration demands of the new generation of consumers, Meitushi quickly responded to the market demand and launched a series of new products such as odorless anti-formaldehyde microcrystalline stone, solid color lambskin, metal sand velvet, Zhenjing diamond, etc., which successfully "grasped" consumers with delicate texture and ultra-high appearance, which caused wave after wave of sales boom, which is the unremitting pursuit of Meitushi products. With high hardness, scratch resistance, stain resistance and scrub resistance, water-based environmental protection, mildew and antibacterial properties, it has obtained authoritative certifications such as "China Environmental Certification", "A+ Environmental Protection Certification" in France, and "Green Guard Gold Certification" in the United States. Quality-based, innovation first. Up to now, Meitushi has obtained more than 100 national invention patents and utility model patents, but it does not stop there. In 2023, the "Preparation and Application of a Roller Coating Art Coating" independently developed by Meitushi will obtain the invention patent certificate issued by the State Intellectual Property Office, which once again demonstrates Meitushi's diligent pursuit of innovation. 
In addition to downward exploration, Meitushi also has the courage to break through. In September 2023, the first factory store of Meitushi and the first in the industry will be officially opened, exploring the link of zero-distance link between brands and consumers. Continue to explore, and move steadily. This year, Meitushi has taken a solid step of rapid development with "exploration" and "competition". no.2Heavy punches to attract investment, heavy troops to increase the weightThis year, Meitushi shouted the slogan of "being the paint brand that best understands the support of dealers", and made "re-investment" the main color. 
In March 2023, Meitushi held the 2023 National Dealer Marketing Summit, Chairman Zhou Weijian took the helm with the "Five Threes" requirements, Vice President Yang Jijun drew a new retail blueprint with the "1135 Strategy", and He Wei, Director of the Promotion Department of Art Paint, proposed "To Art Paint No."The market strategy and six requirements of "1 Departure" have set the tone for this year's heavy-handed investment. Dealers are the vanguard of the brand to develop the market, is an important existence of cohesion brand development force, to win dealers, is to win the market, well versed in this way of the United States Tushi heavy soldiers, more force, is bound to leverage the market with dealers. 
However, for Meitushi, who wants to "be the paint brand that best understands the support of dealers", investment promotion is not only a simple investment, but also relies on nurturing and supporting merchants to attract investment, so that dealers can see the sincerity and confidence of the brand. To this end, Meitushi launched the first terminal 332 innovative marketing strategy, and the official commitment to refine the whole process, so as to achieve "3 people, 30 days, 20 orders guaranteed for opening", hand in hand to help franchise customers achieve a breakthrough from 0 to 1, and quickly realize the incubation ability of a single store to make a profit, so that Xiaobai can become a big business, and dealers can join without worries. 
Not only that, Meitushi has also built a complete set of terminal active marketing system, including the new zero guarantee diversion system, terminal V8 promotion, etc., through micro-purchase meetings, cross-industry alliances, Meifu recommendation meetings, distribution observation and ordering fairs, opening celebrations, designer art salons, China Art Paint Festival and live broadcast activities, etc., continue to "transfuse" terminals, and help dealers seize market opportunities in an all-round way. 
This year, the terminal V8 promotion has blossomed all over the country, and the "Empowering Terminal, Winning and Enjoying the Market" has walked dozens of stations in hundreds of cities and thousands of stores, and almost every town has the footprints of Meitushi, and the market response is enthusiastic, and the feedback from dealers is good, casting the sustainable competitive advantage and development synergy of Meitushi terminal market, and truly realizing the win-win situation of manufacturers. 
Brand and dealers are a community of interests, how to help dealers become stronger and bigger, is the responsibility of an enterprise and brand. Our cooperation with dealers is long-term and strategic, not a one-shot deal, we consider how to go on with dealers in the long run. Yang Jijun, vice president of Meitushi, once said. "To be the paint brand that best understands the support of dealers" is not a slogan, but the action and purpose of Meitushi's personal implementation. Meitushi and dealers support each other, achieve each other, and finally achieve a win-win situation. no.3Build the national tide and lead the trendFrom cultural self-confidence to self-improvement of domestic products, it has provided a strong assistance to the development of the national tide of paints. 
In 2023, Meitushi will launch four major national tide new products, including national style aesthetics - art paint, drawing inspiration from nature's mountains and rocks, pouring product genes with Chinese culture, and finally creating a unique product of Zhenjing Diamond, which perfectly fits the new Chinese trend and provides consumers with one more choice of national fashion. 
The national tide is in charge, and it is impressive. Mei Tushi also released the national tide color and elegant song, following the famous painting to learn the color matching, including the Furong Huanxi sand color palette, listening to the qin to find the sound palette, etc., creating a more complete spiritual core for the national tide products, and gaining continuous traffic on new ** platforms such as ** and Xiaohongshu, so that more people can see the home decoration aesthetic space of the national tide style.
The confidence of self-improvement of domestic products is the best in the quality of domestic products. Meitu Shiguan announced the world champion Pan Feihong as the quality experience officer, crowned the quality in the name of the champion, and realized the two-way empowerment of "national tide brand world champion" from the champion spirit of breaking through oneself and never stopping, so that more people can see the confidence of domestic products from the champion quality.
The national tide paint has set off a fashion trend again. Quality domestic products are never afraid of inspection, and in 2023, Meitushi will frequently make festivals, from 818 National Tide Good Things Festival, to 527. The industry's first art paint brand day, 927 National Tide Paint Festival, and then to the Double 11 National Tide Shopping Festival, with multiple discounts and surprises, so that the national tide paint has become a fashion trend, more people use domestic good paint, so that the national tide into thousands of households.
The strength of national tide and domestic products is out of the circle. As a selected product brand of "Foshan Standard", Meitushi was invited to appear in the "Foshan Standard" column of Foshan TV Station, showing the beauty of the national tide and the confidence of domestic products through the lens, attracting many public media such as CCTV News, Bay Area Political Energy, and Toutiao to collectively call for Meitushi; As the first batch of brand enterprises of the "Made in Foshan" Home Furnishing Alliance, Meitushi high-gloss brushes the screen of Beijing and Guangzhou airports, allowing passengers from all over the country and the world to see the self-improvement of domestic products. The strength of the light of domestic products leads the national tide of coatings, and the strength interprets "real domestic products, just the tide". no.4Beauty and beauty, art paint to win the future"Beauty" is engraved in the genes of Meitushi, and the "beauty culture" of Meitushi is not only visible in the heart, but also in the line. Meitushi is not only committed to making people's home living space better, but also hopes to make the industry better and the world more beautiful. To this end, Meitushi actively participates in various industry activities, speaks to the industry, and sows the seeds of "beauty culture".
From joining hands with the Guangdong Lions Club to renovate the public welfare art classrooms of poor primary schools, to participating in the pre-research meeting for the compilation of the standard of the "General Model Book of Art Paint Standards", to Zhou Weijian, chairman of Meitushi Group, submitting a proposal on the establishment of Shunde Green Paint Industrial Park and striving to build "China's Green Paint Capital". To the vast and subtle, Meitushi has practiced the corporate vision of "making the world more environmentally friendly and more beautiful" with actions, so that more people can feel "beauty", see "beauty" and have "beauty".
Great beauty, beauty and beauty. It is precisely because of this pattern and mind, combined with the implementation of the market action, that it is not surprising that Meitushi can win the honors of "Top 100 Foshan Enterprises of the Year of Potential Brands of Great Power Brands in 2023" and "2023 Central State-owned Real Estate Development Enterprises Preferred Merchant (National Brand) and Coatings". Art paint wins the future and embarks on a new journey in 2024, and Mei Tushi is already writing the next beautiful chapter.