Six famous universities in China majoring in marketing

Mondo Education Updated on 2024-02-17

Controversy Project

1 Chinese Renmin University.

History: Chinese University began to offer marketing courses for master's students in 1983 and marketing courses for undergraduates in 1985. In 1993, the undergraduate major in marketing was established, and 16 marketing courses were offered. In 2003, it became the first university in China to set up master's and doctoral programs in marketing management.

Disciplines: Marketing, providing master's and doctoral programs, and offering 16 marketing courses.

Faculty: It has a strong faculty and is committed to international academic exchanges and cooperation, promoting marketing theory innovation, and at the same time paying attention to the actual development of Chinese enterprises, and is committed to becoming a marketing academic innovation and talent training base rooted in the local and influencing the world.

Scientific research: On the basis of the mission and overall development strategy of the School of Business, it adheres to the principle of internationalization and localization, actively carries out international academic exchanges and cooperation, and continuously promotes the innovation of marketing theory.

Campus Culture: Located at No. 59 Zhongguancun Street, Haidian District, Beijing, Chinese Min University is a high-level university enjoying the 985 Double First-Class and 211 Project.

2 Chongqing University.

History: Founded in 1937, the School of Economics and Business Administration of Chongqing University is a college with a long history. It is now an important supporting discipline platform for the double first-class discipline group of Chongqing University.

Disciplines: The majors of the college include energy economics, finance, information management and information systems, business administration, marketing, accounting, accounting (ACCA), and logistics management. Among them, the major of marketing (digital and intelligent marketing) is a national first-class undergraduate major construction point and a national advantageous and characteristic major.

Faculty: The School of Economics and Business Administration of Chongqing University has a strong faculty and is committed to cultivating senior academic and management talents.

Scientific research: The college has built the national "211" key construction discipline technology, economics and management innovation and the national "985" philosophy and social innovation platform, and is committed to promoting research and innovation in the field of marketing.

Campus Culture: Chongqing University, located at No. 174 Shazheng Street, Shapingba District, Chongqing, is a high-level university enjoying the 985 Double First-Class and 211 Project.

3 Southwestern University of Finance and Economics.

History: The history of the School of Business Administration of Southwestern University of Finance and Economics can be traced back to 1952, when the factory management major of Sichuan University of Finance and Economics was established. The marketing major of the college is the earliest marketing undergraduate major in China approved by the head office of the People's Bank of China in 1986.

Disciplines: The college provides marketing majors, focusing on the improvement of students' professional skills such as business communication, marketing planning, market research, and consumer behavior analysis, and cultivating students' comprehensive abilities in channel design and management, service marketing, network marketing, artificial intelligence marketing and other fields.

Faculty: The School has an excellent faculty with rich backgrounds in academic research and practical experience, and is committed to cultivating students' marketing skills and innovative thinking.

Scientific research: The School focuses on scientific research, conducts cutting-edge research in the field of marketing, and promotes the development and innovation of the discipline.

Campus Culture: Located at No. 555 Liutai Avenue, Wenjiang District, Chengdu, Sichuan Province, China, Southwestern University of Finance and Economics is a high-level university enjoying the 985 Double First-Class and 211 Project.

4 Shanghai Jiao Tong University.

History: Shanghai Jiao Tong University dates back to 1871 and is one of the earliest modern universities in China. The Department of Marketing was officially established in 2006, but its history can be traced back to the establishment of the Railway Management Department of Shanghai Jiao Tong University in 1918.

Disciplines: The Department of Marketing consists of two disciplines, Marketing and Strategic Management, and is responsible for the training of bachelor's, master's and doctoral degrees in Business Administration (Marketing Management).

Faculty: The Department of Marketing has a strong faculty and outstanding academic achievements, and attaches great importance to discipline construction and international development.

Scientific research: The Department of Marketing of Shanghai Jiao Tong University has made remarkable achievements in scientific research, and is committed to cultivating management talents with solid basic theoretical knowledge of management, statistics, economics, etc., as well as excellent data analysis capabilities and international vision.

Campus Culture: Shanghai Jiao Tong University focuses on the construction of campus culture and provides students with a rich variety of academic, cultural and social activities.

5 Fudan University.

History: Founded in 1905, Fudan University is one of the oldest institutions of higher learning in China. Since the 1980s, Fudan University has been training master's and doctoral students in marketing, and the Department of Marketing was officially established in 1999.

Disciplines: The Department of Marketing of Fudan University has a bachelor's degree and a master's degree program in marketing, and trains doctoral students in marketing under the major of business management.

Faculty: The Department of Marketing has a number of research centers and laboratories, a rich faculty and a wide range of academic and social influences in the field of marketing.

Scientific Research: The Department of Marketing at Fudan University is actively engaged in scientific research and is committed to promoting the development and innovation of the marketing discipline.

Campus Culture: Fudan University focuses on cultivating students' all-round development, providing a good academic atmosphere and rich campus cultural activities.

6 Zhongnan University of Economics and Law.

History: The predecessor of the School of Business Administration of Zhongnan University of Economics and Law can be traced back to 1949, when the Department of Factory Management and the Department of ** were established, and in 2000, they were merged to form the current School of Business Administration.

Disciplines: The School of Business Administration has a marketing major, covering undergraduate and master's programs in the fields of international economics and marketing, marketing, agriculture and forestry economics and management.

Faculty: The School of Business Administration has an excellent faculty and has carried out a number of research projects and academic activities in the field of marketing.

Scientific research: The Faculty of Business Administration attaches great importance to scientific research, and improves the teaching quality and scientific research level of the marketing major through the establishment of research centers and the promotion of pilot projects for comprehensive professional reform.

Campus Culture: The School of Business Administration of Zhongnan University of Economics and Law focuses on cultivating students' innovative spirit and practical ability, and provides rich academic and cultural activities to support students' comprehensive development.

The list of schools is ranked in no particular order, only some of the school lists are displayed, and the final list of schools is subject to the information provided by the local education department, and the data is for reference only!

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