In 2019, the financial circle will spread the big ** again: Ali's acquisition of Shentong, what kind of sparks will the integration of e-commerce and express delivery create?The industry has speculated that Shentong is eager to enter Alibaba, and the result will be mutually beneficial and win-win as expected
There are concerns that the move could make Shentong lose its autonomy and not get enough benefits in return.
Although as the "helmsman" of Shentong, Chen Xiaoying still left with 14.6 billion cashed out. However, in the past few years, she has accumulated a fortune of tens of billions with the launch of the smart umbrella "Yingsong Umbrella".
This magnificent life experience makes people admire her. Of course, the most conjecture is why Chen Xiaoying gave up Shentong and why did he choose to start a new business?
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Although the express delivery industry is now blooming everywhere, in the last century, Shentong Express has led the way. However, the death of founder Nie Tengfei led to the decline of Shentong Express.
It all started in 1993.
Nie Tengfei and Chen Xiaoying, a young couple who have just been married for one year, although they are young, their lives are full of hardships. They are all from Tonglu County, Hangzhou, and they have all suffered heavy blows in their lives.
Nie Tengfei's mother was seriously ill, which brought a heavy burden to his family, while Chen Xiaoying's father died of illness, leaving her with a lot of debt. Although life is so difficult, they are all sensible children, who dropped out of school early to work, and because of fate, they will enter the same printing and dyeing factory.
Their circumstances are similar, and their shared suffering resonates with them, and they fall in love and decide to get married.
With the establishment of a new family, Nie Tengfei began to think about how to improve the quality of life. At that time, the upsurge of reform and opening up had swept the whole country, and as long as there was the determination to start a business, it was possible to seize the opportunity and achieve a soaring up.
Although Nie Tengfei grew up in an environment and had limited knowledge, his colleague Zhan Jisheng reminded him that his younger brother could earn more than 100 yuan by transporting goods for foreign trade enterprises in Shanghai.
This news inspired Nie Tengfei, and he began to look for a new way to make a living, hoping to break out of his own sky in the tide of reform and opening up.
Although what he hears is not necessarily true, Nie Tengfei's ambition is unwavering. He decided to go to Shanghai to look for his own opportunities. Initially, his goal was just to get a job and try his hand at the lifestyle.
However, he gradually discovered that Shanghai's foreign trade enterprises were booming, but the process of transporting factory products to customers was extremely difficult. Even with a professional transportation team, the high cost and manpower and material resources even outweigh the profits.
As a result, outsourcing becomes the most desirable option. Nie Tengfei has won praise for his practical actions, and his transportation business can earn a month's salary in a day.
He keenly grasped the business opportunity to scale up and create a transportation company. Soon, he invited his colleague Zhan Jisheng and his wife Chen Xiaoying to co-found the first express company "Sheng Tong", which was later renamed "Shentong".
In order to ensure the stable development of the company and enhance its popularity, he mainly recruits employees from his hometown of Tonglu. As he expected, with the rise of the express delivery industry, the pain points of foreign trade companies have been solved, and the business is booming, rapidly developing to more than 50 outlets across the country, with more than 2,000 employees.
Originally, Shentong was very likely to become the leader of the express delivery industry, but because of an unexpected traffic accident, the founder Nie Tengfei died in Huangquan. That year, he was about to go to Ningbo to discuss business, and because the driver had something to do and asked for leave, he decided to go on his own.
However, on the highway, fatigue driving caused him to lose control of the vehicle, which eventually led to tragedy.
Although the cause of Mr. Nie's death has sparked widespread speculation, with some wondering whether the driver, Xi Chunyang, had concealed something in the crash, which, combined with his later marriage to Chen Xiaoying, has made the accident even more confusing.
However, the accident report of ** has clearly stated that this was an accident. For everything surrounding Nie Tengfei's death, we can only explain it as a coincidence. After all, Shentong was on the rise at that time, and it was all thanks to Nie Tengfei's hard work that he was able to maintain a good development momentum, and from a reasonable point of view, nothing could happen to him.
Life is impermanent, and after Nie Tengfei's death, Shentong suffered the disintegration of the shareholders. Nie Tengfei's brother Nie Tengyun founded Yunda Express, Chen Xiaoying's brother's classmate Zhang Xiaojuan founded YTO Express, and Chen Xiaoying's neighbor Lai Haisong founded Zhongtong Express.
Seeing the rise of major express companies, Xu Jianrong, a native of Tonglu, was not to be outdone and founded Huitong Express. Once a monopoly, now it has become "four links and one access", plus postal express, Jingdong Express and J&T Express, the competition is becoming more and more fierce.
The rise of the e-commerce industry has made the top five express companies occupy the majority of the industry, which has played a positive role in promoting the development of the entire express delivery industry. However, it was a devastating blow for Shentong, a company that had lost its dominant position.
Chen Xiaoying not only endured the pain of losing her husband during this difficult time, but also struggled to maintain the career that the couple had built together. She had to solve Shentong's stagnant or even regressive business problems as soon as possible.
Chen Xiaoying successfully expanded the market with the innovative "two-level franchise" model, won the strong support of his brother Chen Dejun and driver Xi Chunyang, and enabled Shentong to turn the crisis into safety and maintain its position.
She was not satisfied, but seized the opportunity to cooperate with ** and won the huge profit of the "Double 11 E-commerce Shopping Festival" with low cost. Chen Xiaoying's outstanding performance has made people praise her, calling her "a woman who doesn't let her eyebrows go".
Although Shentong cannot regain its past glory, it can still consolidate its position in today's rapid development of the express delivery industry. However, just like when Chen Xiaoying took on the responsibility of Shentong alone, it was surprising that she actually announced that she would ** Shentong.
You know, in the business world, as soon as a lucrative opportunity is discovered, people flock to it. Shentong has won the favor of ** by relying on low prices, but there is no guarantee that no other courier company will propose a lower cost to compete for this opportunity.
Therefore, in front of a pack of wolves, sticking to a piece of food will not get any good results, it is better to leave in time and wait and see what happens. Moreover, ** intends to acquire the express company, not SF, but also others.
The choice of advancing and retreating freely is in front of him, and Chen Xiaoying has no reason not to choose!Hence the beginning of the scene. Now it seems that she left with 14.6 billion yuan, which can be called a winner in life.
With a unique business vision, Chen Xiaoying successfully saved the fate of Shentong through many reforms. Although she has been talked about for many years, she has always felt guilty about her ex-husband.
Despite this, her wisdom and determination have earned her widespread recognition in the business world.
Chen Xiaoying, who is full of entrepreneurial spirit, is going further and further on the road of victory, but her entrepreneurial eyes are focused on a small umbrella, which can't help but make people curious.
It all started back when she returned to her hometown Tonglu after quitting the express delivery industry. For Chen Xiaoying, although she has tens of billions of assets and extravagance is enough to make people envious, her life pursuit does not stop there, she has been actively looking for investment opportunities and constantly exploring new careers.
Days of rainy weather allowed Chen Xiaoying to find new business opportunities. She thought: "If you can design an umbrella that is not wet after rain and is suitable for night travel, then there must be a gap in the market waiting to be filled."
So she immediately took action, invested in the construction of the production line, and personally supervised the product development. After continuous efforts, a new type of umbrella was finally successfully developed and named "Yingsong Umbrella".
With the contacts accumulated in the business circle before, Chen Xiaoying successfully promoted and sold this umbrella, which was recognized and loved by the majority of consumers, and achieved a big sale.
With great efforts in the umbrella process, she has successfully designed a variety of multi-functional umbrellas that solve the pain points of use, and has made Shentong-like achievements in the umbrella industry in just a few years.
Today, Chen Xiaoying's assets have exceeded 20 billion and she has successfully become one of the "richest women in Zhejiang". While ushering in a peak in her career again, she also opened a new chapter in her life, as early as 2012, she and Xi Chunyang tied the knot.
1.Xi Chunyang and Chen Xiaoying are tacit partners who walk through the wind and rain, they have gone through doubts and ridicule together, and now they are waiting for each other like old friends. 2.Shentong and umbrellas, no matter when and where, Xi Chunyang always tried his best to guard Chen Xiaoying's side, and their tacit understanding is increasing day by day.
3.Xi Chunyang and Chen Xiaoying are the ups and downs of each other's lives, and after hardships, their relationship has become deeper and deeper. 4.Shentong and the umbrella, no matter when and where, Xi Chunyang did his best to guard Chen Xiaoying's side, and their tacit understanding and affection were in full swing.
5.Xi Chunyang and Chen Xiaoying are tacit partners, and they have resisted doubts and ridicule together, and their relationship has become deeper. 6.Shentong and umbrella, no matter when and where, Xi Chunyang did his best to guard Chen Xiaoying's side, and their tacit understanding and affection deepened day by day.
7.Xi Chunyang and Chen Xiaoying are tacit partners who walk through wind and rain, and they have gone through doubts and ridicule together, so their relationship is deeper. 8.Shentong and the umbrella, no matter when and where, Xi Chunyang did his best to guard Chen Xiaoying's side, and their tacit understanding and affection were in full swing.