As we all knowAs a leading enterprise in China's private express delivery, which is closely related to our lives.
And in them,Shentong ExpressIt is especially famous.
You may not know that Shentong Express was established earlier than all express companies.
And its founder is a woman, who led the development of China's express delivery with her genius creativity, calling her so"The mother of China's private express delivery".It's not an exaggeration.
She is the hero of our story today - Chen Xiaoying
Chen Xiaoying. Chen Xiaoying. He dropped out of school at the age of 16, lost his husband at the age of 22, was worth more than 10 billion at the age of 40, and sold the company to Jack Ma at the age of 43, successfully cashed out 14.6 billion and left the express delivery industry.
From a working girl to a billionaire woman
Now that a few years have passed, what has Chen Xiaoying done?
Is it to live happily with tens of billions of assets, or to go to other industries to achieve better results?
Chen Xiaoying was born in 1976Tonglu, ZhejiangWhen I was in junior high school, my father died of illness.
The loss of the breadwinner of the family means the loss of income**, and in desperation, Chen Xiaoying can only drop out of school to work to supplement the family.
She came to work in a printing and dyeing factory in Hangzhou, where she met her first husbandNie Tengfei.
After getting married, the two still worked in the printing and dyeing factory, and they thought that they would continue like this, like thousands of migrant workers in that era.
Ordinary and simple to work hard for life, but fate took a turn at this time.
Due to the deepening of reform and opening up, the export volume of goods along the coast of Zhejiang has continued to increase.
Therefore, the foreign trade company accurately delivered the customs declaration form, and specially bid 100 yuan per order to ask a special errand to do it.
Nie Tengfei, who learned of this, cheered in his heartSmall abacus, one hundred at a time, round-trip fareIt costs 40, that isNet profit of 60 yuan
Working in a factoryThe monthly salary is only 200In this way, it is more profitable to run errands for foreign trade companies.
Nie Tengfei told Chen Xiaoying about the new way to make money that he inquired about, and told the workersZhan JishengCalled together to discuss the matter of sending customs declarations to make money, the three of them hit it off and decided to quit their jobs and run errands.
Zhan Jisheng1993 year, Nie Tengfei and Chen Xiaoying took out the money they had saved in the past few years and founded it with their co-worker Zhan JishengThe first private express delivery enterprise in ChinaShengtong Express, that isShentong Expresspredecessor.
However, at that time, there was no private express deliveryFully legalized, Chen Xiaoying and Nie Tengfei's way of delivery is completelyTreading on a minefieldEarn.
Due toNo resources, no connections, no customersIf the courier company wants to have business, it can only visit one by one.
For this reason, Chen Xiaoying has to hold the dilapidated ** book every day and fightHundreds**Business.
As soon as someone is the slightest interest, she immediately goes to visitAlthough they are all disappointed, they can't affect the passion of these young people to start a business.
After receiving the business, Nie Tengfei will first go to the company to pick up the mail, and then take the early morning train to Shanghai, hand over the customs declaration form to Zhan Jisheng in Shanghai, and he will deliver it to the destination.
It is no exaggeration to say that when he first started his business, Nie Tengfei almost always slept on the train, that is, with this shareDon't fight hard, less than a year later,The three of them all became the envy of everyone in that era.
AsThe first private express delivery company, Shengtong Company is undoubtedly successful, but with the continuous increase in business volume, several people have appeared beforeQuite a few contradictions
When the contradiction could not be adjusted, Zhan Jisheng choseLeave, founded on its ownThe second private express delivery company in ChinaExpress every day.
Zhan Jisheng
Subsequently, Chen Xiaoying will be his brotherChen Dejunbrought in Shentong and was responsible for Zhan Jisheng's work before.
Chen DejunAt the same time, they accelerated the expansion of personnel, taking into account the particularity of the distribution industry in the process of recruitment, and the lack of perfect management norms at that time, in order to prevent delivery personnel from embezzling goods.
Nie Tengfei thought of his fellow countrymen, so he mobilized relatives and friends, relatives and friends who needed to workIt's all in the companyA distribution army dominated by Tonglu people has been formed
With sufficient manpower, Sheng Tong's business is fastIt covers the entire Yangtze River Delta.
Considering that Sheng Tong was too reluctant and not conducive to promotion, Chen Xiaoying proposed to change the company's name to"Shentong".
Shen has the meaning of Shanghai, which is accessible in all directions, implying that Shanghai's goods are accessible from here
At this time, Shentong Express Company has finally entered a period of rapid development.
In order to promote Shentong from the Yangtze River Delta to the whole country, Nie Tengfei and Chen Xiaoying took it"Franchise model".
As long as you want to join, fill in the ** and pay a deposit of a few hundred yuan, you can open outlets in other cities.
The villagers in Tonglu County found that this model could not only go to other cities to be bosses, but also earn more money, so they enthusiastically joined.
In 1998, Shentong had more than one in the country50 outlets, nearly 2,000 employees.
It's a pity,The sky is unpredictable, just when the scale of Shentong Express is big and bigger.
25-year-old Nie Tengfei was on his way outUnfortunately, he died in a car accidentBecause the private express delivery industry was still a gray area at that time, there was no relevant legal protection, and the courier needed to face the investigation of the traffic police when delivering the goods, so many express delivery companies would choose to go out day and night in order to avoid the investigation.
At that time, many people speculated that Nie Tengfei's death may have something to do with it.
Lovers who have been together for six years, just becauseAn accidentThat's allHeaven and man are forever separatedSuch a blow is undoubtedly cruel to Chen Xiaoying, who is only 22 years old.
But she didn't have time to grieve, so she could only endure her grief and work with her brother Chen Dejun to face the crisis caused by Nie Tengfei's death and support Shentong.
After Nie Tengfei's death.
His younger brother Nie Tengyun ran away and foundedYunda Express
Nie Tengyun. Fellow Yu Huijiao ran away and foundedYTO Express
Yu Huijiao. Shareholder Lai Meisong left and foundedZTO Express
Raimeson. At the same time,Huitong ExpressIt has also been established.
In addition to this"One Access".The pattern of private express delivery, Shunde, Guangdong also appeared a calledWang WeiThe young man founded a name calledSFof courier companies.
Wang WeiAfter Chen Xiaoying took over Shentong, in order to avoid the phenomenon of shareholders setting up their own portals, he carried out large-scale reform of the company and pioneered it"Total score two-level joining".
The outlets are regarded as first-level franchisees, and the couriers are second-level franchisees, and the outlets pay a deposit to the headquarters, and the courier pays a deposit to the outlets.
In this way, the income of the levels is all their own, not only the interests of each level are reasonably distributed, but at the same time, each level can also clamp each other to ensure itDistribution chainstability.
With this model, the development of Shentong Express has grown exponentially. Soon it will be owned in the countryMore than 4,000stores, the average daily business volume reached1.5 million pieces
In 2008, Chen Xiaoying not only escaped the financial crisis with Shentong Express, but also reprimanded300 millionHuge investment in Shanghai, Jiangyin and other places to establish a sufficient flow of transshipment centers.
After grabbing market share, she set her sights on the untapped fat of **.
As we all know, the basics of feeding a courier company areE-commerce industry, and the express industry really entered the ** in 2005,The first shot fired by YTO.
Since then, many courier companies have also arrivedTest the waters
In 2007, in order to facilitate management, logistics information was added to the delivery process for the first time, and in order to confirm the receipt, the seller must enter the express tracking number on the platform.
This way, buyers can track their packages in real-time.
While this was a good thing for buyers and sellers, implementing tracking was for the courier companies at the timeIt's not easy
Originally, it was a barbaric growth for so many years, and for a while it had to be so step-by-step, who knows how long ** could survive if it was the entire logistics information that took a lot of painstaking work, and it turned out to be closed down in less than two years.
Isn't it work for nothing?
With this mentality, many courier companies have allHesitation
But Chen Xiaoying believes that the development of **It's not a year or two, which will drive the e-commerce industry to continue to rise and becomeTrends in the future of shopping
I have to say that Chen Xiaoying's success is really no accident.
To match **, she againAdjust the management model.
Distribution centres have been established in all regions of the country, as wellUnified express information management system, which greatly improves the speed of delivery.
In 2009, **For the first time, the Double 11 Shopping Festival was launched, instantly turned onA nationwide consumption boom
In order to take this opportunity to accelerate the expansion of Shentong for **, Chen Xiaoying meditated, she understood that several express companies are of equal strength and similar in terms of resources, and if you want to stand out, you can only have an advantage in **.
At that time, due to too many courier companies, ** had been pressed4 yuan cost priceIf the price continues to be lowered, it is very likelyLosing money
In the end, Chen Xiaoying calculated and set the **2.$7
In this regard, many people in the company votedNegative votes, everyone believes that doing so will cause the company to lose money, or even incurLiabilities
But Chen Xiaoying still overrode public opinion, signed a contract with **, and successfully won it at the subsequent Double 11 Shopping Festival**Forty percent waybill.
That year's Double 11 shopping festival made the fledgling**Became the No. of the Internet shopping platform1
At the same time, let'sShentong has once again become the leader of China's private express delivery
Someone has analyzed that year's Double 11, and the reason why it will win a big victory is Chen Xiaoying's absolutelyLots of credit
If Shentong did not have a strong logistics system after the rectification at that time, once a large number of orders were stranded, then the carnival night conceived by Ma Yun would probably have becomeA farce
Ma. Of course, if there is no **, Chen Xiaoying will not be able to quickly plunder the limited market resources, so as to go public through backdoor.
In 2016, after many efforts, Shentong finally completed the requirements of various indicatorsBackdoor Addison listing
Just ten days after going public, Shentong's share price roseMore than 200%.
At the same time,Chen Xiaoying has also become a wealthy woman with tens of billions of dollars
After that, Chen XiaoyingResign from all positions, completely handed over Shentong to his brother Chen Dejun.
And in March 2019, it sold 45% of Shentong Express shares to AlibabaSuccessfully cashed out 14.6 billion
This year, Chen XiaoyingOnly 43 years old
That is, 21 years after the death of her husband Nie Tengfei.
Chen Xiaoying not only single-handedly carried the already crumbling Shentong Express, but also successfully revitalized itIn the end, it was sold for a sky-high price.
And what has Chen Xiaoying, who has successfully cashed out, done in the past three years?
After selling Shentong, Chen Xiaoying returned to her hometown of Tonglu and began to ponderHigh-tech umbrellasCome.
It is still the same as when I did express delivery, and I carried out research from the perspective of users.
With her team, she developed oneDoes not invade watermaterials.
Umbrellas made of this material can be quickly dried with just a few gentle shakes.
In order to consider the convenience of traveling at night, the high-tech umbrella is also equipped with a lighting mode, which is very user-friendly.
This quick-drying umbrella with lighting immediately caused a huge response and sales were very impressive.
In addition, Chen Xiaoying has been uninterruptedDoing philanthropy, setting up medical education**, attending charity eventsLife is very busy and fulfilling.
This legendary woman who single-handedly strung together the entire Tonglu gang has not had a smooth life, and fate always seems to bring her all kinds of tests, but she relied onStrong will and extraordinary wisdom, turned the tide again and again, and finally had the last laugh.