[January 2024] Positioned as "the first good car in the minds of young people", Lynk & Co 06 has maintained excellent sales performance in the market segment with its leading technical strength, excellent product strength and good consumer reputation since its launch three years ago. Since its launch in 2020, the Lynk & Co 06 family has sold more than 200,000 units, making it the best choice for young Gen Z consumers.
Lynk & Co 06 Family: 06 Remix and 06 EMP
In November last year, the 06 family hybrid iteration model Lynk & Co 06EM-P was officially launched, and as the only plug-in hybrid SUV in the market segment, it was recognized by consumers and the market in a short period of time; At the same time, the fuel model 06Remix continues to be on sale and has always maintained a hot sales trend. With the support of the dual-model strategy, the 06 family adheres to the pace of the Lynk & Co brand's strategic transformation to electric and new ones, and continues to lock in the leading position in the compact SUV segment.
The proportion of new energy has risen, and the overall sales of the 06 family have grown strongly
In 2023, the Lynk & Co 06 family achieved an outstanding annual sales of 70,226 units, a strong increase of 47% compared with 2022, showing the layout of gasoline and electric products composed of 06EM-P and 06REMIX, and the launch of 06EM-P also promoted the 06 family's new energy sales proportion to further increase. The overall sales proportion of more than eighty percent of the top version also proves that the product value of Lynk & Co 06 is deeply rooted in the hearts of the people.
Since its launch, Lynk & Co 06 has always positioned itself as a young consumer group and provided more choices for Gen Z consumers to enjoy their travel. At present, among the consumers of the 06 family, young people under the age of 30 are still the main consumer group, which fully demonstrates the strong appeal of Lynk & Co 06 in the hearts of young consumers.
The sales of the Lynk & Co 06EM-P top-of-the-line version have accounted for more than eighty percent
Multi-field resonance, 06 family interprets the strength of real hard-core products
Behind the 06 family's hot sales for many years and becoming a hit, it relies on clear product positioning, precise marketing strategies and outstanding product strength. Among them, the product experience far beyond the same level has always been the secret of the 06 family to maintain the C position. The new member of the 06 family, the iterative version of the hybrid model, 06EM-P, interprets the hard-core product power in terms of appearance, interior, performance, intelligence, safety and other aspects, so that the young consumer group of Generation Z has more reasons to be uncompromising when buying a car.
The Lynk & Co 06EM-P was launched in November 2023
Positioned as a "new urban functional superelectric SUV", the Lynk & Co 06EM-P adopts the new second-generation design language of Lynk & Co on the outside, and provides five trendy colors and three interior styles. The original soufflé seat provides a dense riding experience, the soft sunglasses visor is fully clever, the 38 storage spaces in the car are designed to achieve the ultimate storage, and the 50W wireless air-cooled fast charging is 20The 35° inclined design can be charged and taken at any time, creating a sense of happiness for travel.
The Lynk & Co 06EM-P is equipped with a super extended range electric solution, which combines high performance and high economy. Acceleration to 100 km/h 59S is currently the only member of the 5S club of single-motor front-wheel drive hybrid SUVs, with CLTC 126km pure electric range and CLTC 1280km comprehensive range, and a comprehensive fuel consumption of 100 km11L, feed fuel consumption 498L, 19 of the carryThe 09kW·h battery pack supports 32kW DC fast charging, making it easy to commute long distances.
In addition, the 06EM-P intelligent cockpit has 14The 6-inch high-definition floating central control screen is equipped with China's first self-developed automotive-grade 7nm mass production super chip "Longying No. 1", equipped with class-leading 16G ultra-large memory and 128G memory, which makes the operation more silky and the vehicle machine smoother. In addition to rich configurations, it can also meet a variety of different scenarios such as karaoke mode, e-sports space, nap scene, travel with pets and outdoor camping, creating a full-scene and immersive "third space" for users.
To create a class-leading intelligent cockpit, the Lynk & Co 06EM-P experience is outstanding
Multi-circle cross-border linkage, the 06 family is more than just a car
While impressing users with its continuously evolving product strength, the 06 family adheres to the brand concept of "more than just cars", and comprehensively lays out marketing actions in the fields of beauty, e-sports, etc., which are the favorite of Generation Z consumers, to create a more trendy car-owning life for Generation Z.
Focusing on "She Marketing", aiming to bring more surprises to more than half of the female owners of the 06 family, Lynk & Co 06 has joined forces with a number of top luxury beauty brands throughout the year to continue to iterate a variety of "Powder Power" gift boxes as exclusive car pick-up gifts, and has successively launched six generations of "small powder boxes" in conjunction with high-luxury beauty and fragrance brands. In addition, 06 also joined hands with the Meitu App to carry out cross-border cooperation with the theme of "Spring Adventures, Powerful Fans", and cooperated with dealers across the country to hold the "Pink Adventure Season" user test drive activity, leading users to experience the beauty of spring while experiencing the comfortable driving experience of 06.
The "small compact box" adds more color to the car life of Lynk & Co 06 owners
At the same time, Lynk & Co 06 continues to cultivate in the field of e-sports. As the sponsor partner of LNG Li Ning E-sports Club for three consecutive years, Lynk & Co 06 continued to make efforts in the e-sports arena of the Hangzhou Asian Games, and cooperated with Weibo to help "China E-sports 06 to Fly", further linking the core of e-sports and the attitude of 06, and reaching more young user groups across circles.
Lynk & Co 06 helped "China E-sports 06 to Fly" during the Hangzhou Asian Games
At the end of 23 years, Lynk & Co 06EM-P, as a "super electric induction travel companion", achieved a surprise crossover with the New Year's Day box office champion movie "Twinkle Twinkle Twinkle Star", and linked up with the young actor "Zhang Jianing" to become the representative of 06SHERO as a close friend of the brand, which strengthened the young trend attribute of 06's brand and made the "SHERO" attitude more deeply rooted in the hearts of the people.
Zhang Jianing became a close friend of the 06 family brand
Equal emphasis is placed on product marketing, user benefits are full, and the 06 family distributes surprise rights and interests for car purchases in the New Year
Relying on the dual product lines of 06EM-P and 06Remix, the Lynk & Co 06 family provides high-quality products for consumers with different needs, comprehensively improves the user's car experience in terms of intelligence, performance, comfort, etc., and at the same time focuses on the preferences of core consumer groups and cross-border interaction in multiple fields, so that the 06 family can gradually take root in the hearts of Generation Z young people and provide new solutions for the pleasant travel of Generation Z young people.
The Spring Festival is approaching, in order to let young consumers feel more holiday benefits when they are reunited, the 06 family has prepared multiple car purchase benefits for consumers: at present, you can enjoy a limited-time exclusive gift of 4,000 yuan when you order all models of 06EM-P, and as of February 9, you can also participate in the draw of up to 2,888 yuan of Lynk & Co EM-P family New Year limited-time red envelopes. If you order the 06Remix model, you can enjoy a limited-time car purchase gift worth 8,000 yuan worth of fuel vehicle purchase coupons, and in addition, more rights and interests such as free matching gifts, new financial gifts, and worry-free car use gifts will also be given according to different models.
In 2024, the 06 family will continue to make efforts to create more outstanding products and surprise cross-borders based on young consumer groups, and continue to innovate lifestyles, I believe it will continue to become the best choice for young people of Generation Z to travel, trend life, express personality, and pursue dreams.