During the Spring Festival in 2024, the Mentougou District Agriculture and Rural Bureau, with the strong support of the Beijing Municipal Committee of the China Democratic National Construction Association, the ** Department of the Mentougou District Party Committee and Wangfujing Group, brought Mentougou's rich leisure agricultural resources and special agricultural products into the business district for the first time, and successfully held the "Poetic and Picturesque Mentougou" New Year Activity in Jinyuan New Lufthansa Mall, Haidian District. As a key county of leisure agriculture in China, Mentougou District focuses on the new position of extraterritorial "business circles", actively promotes regional high-quality resources, builds a new platform for citizens to understand leisure agriculture and special agricultural products in Mentougou District, and broadens channels for the high-quality development of regional rural industries.
Mentougou District has a long history and abundant products, with 22 municipal-level leisure agriculture star parks and more than 100 kinds of rural specialty food, but many citizens and friends do not know much about our products, we hold this New Year activity, bring the good products in the district to a closer place to everyone, so that citizens and friends can feel the unique charm of Mentougou in one stop. The relevant person in charge of the Mentougou District Agriculture and Rural Bureau said.
The poetic and picturesque Mentougou New Year activity is the first time that Mentougou Agricultural Products and Leisure Farm has "entered" the urban business district. The event lasted for 22 days, with a daily on-site passenger flow of about 10,000 people and an on-site transaction amount of more than 12 yuan; At the same time, 10,000 people were attracted offline. "This new attempt has brought more sales to our agricultural products and more customers to the park. At present, the district is focusing on the construction of 'poetry and painting village' and creating the brand of 'poetic and picturesque Mentougou', and I believe that this brand will become a golden business card of Mentougou. The person in charge said with confidence.
It is understood that during this event, a variety of agricultural products such as Gulinmen Qingshui Tofu, Miaofeng Mountain Rose, and Jingxi White Honey in Mentougou District will be gathered, as well as innovative agricultural products such as sea buckthorn juice and "Weiguoye" kiwiberry compound juice. In addition, there are intangible cultural heritage handicrafts such as classical and elegant embroidered fans, dazzling glaze, as well as interactive experiences such as Woota Campground and White Waterfall Yunjing Pastoral Complex, which attract a large number of citizens to stop and visit.
Ma Qiang, deputy head of Mentougou District, said during the research activities that it is necessary to take the Spring Festival Market as an opportunity to make further efforts in the future in-depth cooperation between the District Agriculture and Rural Bureau and Wangfujing Group, and actively show the achievements of the construction of "Poetry and Painting Village" in Mentougou District.
In order to further meet the needs of the public for leisure experience, this event is also ingenious in the construction of the scene, and all corners are endowed with relevant elements and creative symbols of Mentougou, moisturizing things and silently integrating the green mountains and green waters of Mentougou and rural culture into the business district, so that the style of western Beijing can be displayed in front of more citizens in a new form.
First-class 'pillar' blessing", "fun first-class sign", "good luck is just 'head'", "I miss you very much in Mentougou", "creative road signs" and other check-in landscapes attract citizens to open the "fun pose" mode. "Gushan Village", "White Waterfall Cloudscape", "Pear Xiaobai" and other characteristic landscapes of Mentougou Leisure Agricultural Park create an artistic scene that combines rural charm and urban fashion. In addition, there is an immersive camping scene created by a star farm, and special ice activities are promoted on site. A citizen said, "I am usually busy with work and rarely have the opportunity to go to the suburbs of Beijing, but this time I was very happy to eat the delicious food in the mountains at my doorstep, and I just took more back to my family and friends to taste."
This activity originated from the in-depth implementation of the "8+1" action of the Beijing Municipal Committee of the Democratic National Construction Association of Beijing to support the development of Mentougou District by the democratic parties in Beijing, and the establishment of contact between the member enterprise Wangfujing Group Beijing New Lufthansa Commercial Group and Mentougou District, through the cooperation between government and enterprises, the sales of characteristic agricultural products, the promotion of regional high-quality leisure agricultural resources, the expansion and upgrading of business district formats, and the extension of the vines of the regional economy.
During the event, relevant leaders of the Beijing Municipal Committee of the China Democratic National Construction Association, the Beijing Municipal Bureau of Agriculture and Rural Affairs, the ** Department of the Mentougou District Committee, and the Agricultural and Industrial Committee of the Mentougou District Committee attended the event and had a discussion with the vice president of Wangfujing Group. The government and enterprises reached a consensus on the next step of in-depth cooperation and actively promoting Mentougou leisure agriculture and special agricultural products.
It is reported that the "poetic and picturesque Mentougou" New Year activity is the first of a series of activities of Mentougou leisure agriculture and characteristic agricultural products "going out", Mentougou District Agriculture and Rural Bureau will continue to explore and carry out the government-enterprise cooperation mechanism, and bring more star farms, ancient road villages, folk customs and ecological new villages and other agricultural, cultural and tourism resources out of the mountain gate, and drive the rural industry in Mentougou District to go more stable under the three-dimensional development model of "first-class supermarket + agricultural business entity".
The branches are luxuriant, the trees are big and the roots are deep, and the vines grow again, and they will eventually fall into their homeland. In the future, Mentougou District will promote regional characteristic agricultural products and leisure agriculture star parks through the holding of a series of activities of "Poetry and Painting Mentougou", and promote the high-quality construction and sustainable development of poetry and painting villages in Mentougou District.