[Wencai Circle Club & Brother Dao said Che Ma Jianyu] is another "less words, big things" preview.
On February 21, Mengshi Technology and Huawei's intelligent vehicle solution official Weibo jointly released a warm-up Weibo: "New friends in the New Year, happy events the next day", it is obvious that after the cooperation between VOYAH and Huawei, Mengshi Technology has also become Huawei's partner.
On the morning of February 22, Mengshi Technology announced that it had officially signed a strategic cooperation agreement with Huawei. The two sides will promote the sharing of industrial resources in their respective fields, complement each other's advantages and join forces, establish a long-term strategic partnership to promote development and mutual benefit and win-win results, jointly build an intelligent vehicle industry ecology, and help national brands to move forward.
As with previous collaborations between VOYAH and Huawei, the cooperation method is not specified. It is understood that Huawei provides three cooperation models in the field of smart cars, namely traditional parts suppliers, HI mode and Hongmeng Zhixing. According to the relevant person in charge of Mengshi Technology to the editor of "Caiquan Society & Daoge Talking Car", the cooperation between Mengshi Technology and Huawei is a comprehensive cooperation, involving HI mode, Hongmeng cockpit, Huawei Zhixing, etc., at the same time, Huawei will also provide parts for Mengshi Technology.
From this point of view, the cooperation between Mengshi Technology and Huawei may be a little different. At present, Huawei has been deeply involved in the field of smart cars with its achievements in the field of intelligence, and the purpose of Mengshi Technology's choice to cooperate with Huawei is also very clear - "to make Mengshi smarter and off-road smarter", said the relevant person in charge of Mengshi Technology.
It is worth mentioning that Huawei has become one of the well-known IPs in the automotive industry. Zhang Xiang, dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, told the editor of "Caiquan Society & Daoge Talking Car" that Huawei is a well-known brand that has received widespread attention, and the cooperation between Mengshi and Huawei may also take into account the role of publicity, so as to help Mengshi increase its voice and sales.
Comprehensive cooperation Mengshi wants to open the era of intelligent off-road
With the increasing maturity of China's automobile market and the deepening of the reform of new energy vehicles, the new energy off-road vehicle category has gradually become popular in the new energy vehicle market. However, at present, the new energy off-road vehicles are more competing to see who is more "hard", and intelligence is not mentioned much.
Judging from the cooperation between Mengshi and Huawei, Mengshi may become the new energy off-road brand that is smarter than its friends. In fact, judging from the performance of the first model of the Warriors, the Warrior 917, the highlights of this car are not limited to "hard". In addition to the military vehicle heritage, hard-core appearance, strong power performance and off-road ability, the Mengshi 917 is also equipped with a number of intelligent off-road black technologies such as the Oriental Eagle Eye intelligent UAV system, far-infrared night vision system and intelligent road recognition system, showing the label of "intelligent off-road".
This cooperation with Huawei will undoubtedly give Mengshi Technology wings. In fact, the cooperation between Huawei and Mengshi Technology has long been foreshadowed, before Huawei's executive director, terminal BG CEO, intelligent car solution BU chairman Yu Chengdong had a test ride Mengshi 917, at that time there were rumors that the car may be the first to carry Hongmeng 40 intelligent cockpit.
At the same time, the appearance of Yu Chengdong at that time may also mean that the cooperation between Huawei and Mengshi Technology may not be limited to the "HI model", combined with the "comprehensive cooperation" information revealed by the relevant person in charge of Mengshi Technology to the editor of "Caiquan Society & Daoge Talking Car", the hand-in-hand between Huawei and Mengshi Technology is more worth looking forward to.
It is worth noting that this cooperation with Mengshi Technology is also the first time that "Huawei's intelligent car solution" has fallen on the off-road vehicle brand. Even, in addition to Huawei's technology empowerment, Mengshi Technology may also be able to get Huawei's "marketing empowerment".
Killing two birds with one stone, warriors will not only become wise
According to the official data, by the end of 2023, 1,007 Warrior 917 units have been delivered, with the proportion of extended range and pure electric being 93% and 7% respectively. Considering that this car was officially launched in August last year, and the unit price exceeded 700,000 yuan, the achievement of delivering more than 1,000 in a short period of time is not outstanding.
However, for the Chinese auto market, Mengshi Technology is still young or even under-vocalized, and needs more marketing actions to help the brand increase its voice. The cooperation with Huawei may be such an opportunity.
It is worth mentioning that Dongfeng's VOYAH brand has also reached a cooperation with Huawei, although "the two parties will jointly create the ultimate intelligent travel experience around user needs according to their respective field advantages." Through the innovation and exploration of cooperative models in multiple fields, we will accelerate the large-scale commercialization of intelligent technology", which is a bit empty, but VOYAH has indeed become popular with the preview of "less words, more things".
In Zhang Xiang's view, many well-known brands in the automotive industry have the phenomenon of technology homogenization, and there are few particularly distinctive technologies, and the current era is the era of network marketing.
Of course, from the perspective of the brand itself, Huawei and Mengshi have similarities, the former is the spokesperson of domestic ICT technology and intelligent mobile terminals, and the latter represents the top level of the "national team" to build luxury new energy off-road vehicles, both of which are the king brands of their respective tracks, and represent a new height of China's technology and industry. The relevant person in charge of Mengshi Technology told the editor of "Caiquan Society & Daoge Talking Car" that the cooperation with Huawei reflects the responsibility of Dongfeng Mengshi as a "national team" and jointly empowers Chinese brands.