A few days after the start of construction, "Geng Zhiren" Li Xiang reviewed the things that he did not do well in 2023 on Weibo, and directly stirred up a thousand waves with one stone, just because of the sentence "If you can't do some brands of cars, you can rear-end a large truck at 180 mph, and you can crash the truck into the orbit of Jupiter".
Some netizens believe that Li Xiang, as a public figure, should not be so yin and yang, and some netizens even commented that "instead of other yin and yang opponents, it is better to strive to enhance their competitiveness to meet consumers".
However, there are also many people who think that Li Xiang is not just an emotional "yin and yang", but to bring rhythm to his upcoming new car.
Irony provokes controversy
Li Xiang's original words for the review of 2023 are: "1. Sales are not good. 37.60,000 units sold, of which 400,000 were sold to second-hand car dealers; 2. NOA is particularly collapsed. It was only pushed to Li Xiang alone, not all car owners; 3. If you can't do some brands of cars, you can rear-end a large truck at a speed of 180 hours, and you can hit the truck into the orbit of Jupiter, and the driver of the car will be unscathed. That's it. Change when you know your mistakes, and improve in 2024. ”
The one with the highest number of likes in the bottom comment is "As the founder of a well-known company, as an Internet celebrity public figure, is it really good to make such a yin and yang weird speech?" Combined with the mainstream views in the comment area, it can be found that most netizens are quite dissatisfied with the third content of the review, and even escalated to the level of verbal attack on Li Xiang himself.
On the one hand, "some brands" are automatically interpreted by netizens as asking the world, believing that "instead of other rivals, it is better to strive to enhance their competitiveness to meet consumers"; On the other hand, "crashing the truck into Jupiter's orbit" refers to the ideal L7 rear-end collision incident with one death and three injuries at the end of last year, and critical netizens believe that "whether it is a problem with the car or not, the accident caused the personnel ** itself is a tragedy, and it really shouldn't be ridiculed, it's a matter of values." He even said bluntly that "as an ideal car owner, I feel sad for the ideal to have such a leader." ”
Car blogger "Gemini-Mini" posted that if Li Xiang is not ironic, then the review may be "1. Sales are not good, and at the end of the year, the M7 is one and three; 2. NOA is specially stretched, and opening two streets is considered to open the city; 3. There is no morality, posting blogs to ridicule accident victims; 4. It is too obvious to drain MEGA. ”
"No traffic deadpull attention"?
In fact, there are not a few people who think that Li Xiang is building momentum.
In order to build momentum for the product, he did not hesitate to blacken himself and let you complain, and the traffic played clearly. "Blogger" Roaring trot "wrote.
This belongs to the type of person who has nothing to do, no traffic deadlift attention, is it embarrassing? The blogger "Brother Hukan" said.
It seems that everyone has decided that the so-called drainage is related to the ideal mega that is about to be listed. It is reported that the "Li Auto 2024 Spring Conference" will be officially held on March 1, when it will bring the family technology flagship MPV Ideal MEGA and the 2024 Ideal L series models.
Judging from the results, Li Xiang's speech has indeed attracted a lot of traffic, and the topic called "Li Xiang's Irony Review 2023" has been read as high as 110790,000, 456 discussions, and 6,996 interactions.
Li Xiang's Weibo successfully pulled the traffic of the entire industry back to MEGA. Blogger "Chang Yan CY" commented.
I have to mention that Li Xiang, as an elite in the Internet field, is very handy at mastering traffic.
The advantage of the boss himself is that it is hot, does not require a budget, and is cost-effective. However, because of the deep binding with the brand, once the car rolls over, the negative ** will spread faster than the positive**, the impact will be greater, and it will be more difficult to eliminate. Digital blogger "Little Garlic Miaochang" commented on this. Looking at Xiaomi Lei Jun again, it seems that this is indeed the case.
Looking at the ironic comments in this case, the opposing voices actually dominated, including the owners of Li Auto. This reaction is not surprising, after all, the ridicule of the deceased person for "crashing the truck into Jupiter's orbit" will inevitably provoke controversy.