Recently, the foreign media "European Automotive News" seems to be very concerned about the news of the joint venture of BMW Brilliance in China, and reported that Brilliance Auto Group is currently considering the remaining 25% of BMW Brilliance shares.
Let's assume that this rumor is true, then it means that in the future, domestic BMW will no longer be called "BMW Brilliance", which is one of them; In addition, it is said that a number of Chinese car companies are very interested in the shares of Brilliance Group, including FAW Group.
Speaking of BMW Brilliance, I believe that many car lovers have such questions, "BMW Brilliance" joint venture car cooperation since 2003, to now has been more than 20 years, obviously the performance has been good, why Brilliance Auto Group at this time, the only remaining 25% of the shares are also considered to be sold?
Some people say that it is caused by the chaos of Brilliance Auto Group's internal management, because as early as 2020, Brilliance Auto Group was declared bankrupt and reorganized due to the hindrance of the development of its own brand, and the subsequent group business was mainly supported by the joint venture "BMW Brilliance".
It is precisely because of the excessive reliance on "BMW Brilliance" that Brilliance Auto Group is obviously at a disadvantage in the dialogue with BMW, a partner, so there is a situation where the shares continue to appear, until now considering the rumors of the remaining 25% of the shares.