Huawei's car sales are very different, why is this the case between Zhijie and Wenjie?
The most popular new energy vehicle in 2022, Huawei M5, was launched, and no other model can match it, ranking first in the world in one fell swoop, becoming the biggest dark horse of new energy vehicles in 2023.
In 2023, "iFLYTEK" does not have much influence in the world, but its new product "Xunfei" M7 is an instant hit, sales are rising, and M9 is even more popular all over the country, everyone is saying that Huawei's products are definitely the best and best-selling.
However, there is one model made by Huawei that does not sell well, and that is the smarts7.
But here's the problem, although it's all Huawei's intelligent selection system, Huawei's participation is almost the same, Yu Chengdong has also done a lot of advertising, but since the release of the S7 intelligent cockpit, his impact on the entire automotive industry is not so big.
From a sales perspective, sales began in November 2023, with only 115 units sold in a month and 784 units sold in December, compared to 130,000 and 30,000 orders for Askaround.
Huawei Automotive Company,"Intelligent world"with"Problem World"Why is there such a big difference? In my opinion, there are three reasons:
1. From the launch to the present, two years have passed, this brand has been accepted by the public, coupled with Yu Chengdong's publicity, this mobile phone has been deeply rooted in the hearts of the people, everyone knows what this mobile phone looks like, and they also know what this mobile phone looks like, and then buy it. From "Champion 5" to "Winner 7", "Winner" and "M9", step by step, the recognition and sales volume have been steadily increasing.
However, the Smart S7 is different, as people's eyes are focused on the ASK, so people's interest in the Smart is reduced.
2. The reason why this car is popular is because it is an SUV, while the Zhipao S7 is an ordinary SUV.
Most of the hottest new energy vehicles sold now are SUVs, and the Zhipao S7 is a pure electric sedan, so the sales are not as good as imagined.
3. The problem now is that S7 has many competing models in the world, such as Xpeng, BYD, SAIC, and Tesla's Model 3, Tesla's Model 3 is not the best, but in front of Tesla's products, it will still be greatly affected.
Although many believe that Tesla has reached the end of the road, in fact, with the sales of the Model 3, it is unlikely to exceed the 200,000 yuan pure electric vehicle market.
Therefore, the sales of the smarts7 are not good at the moment, because it has many competing models, is less well-known, and it is also a pure electric coupe sports sedan.
2024 will also be a test for the S7, and despite rumours of strong performance, it is still a long way from success, and it is still unclear whether ASK will be able to re-emerge.