The Spring Festival in 2024 is approaching, and there is nothing more in line with the atmosphere of the New Year than comedy.
Since Q1, many comedies of Aiyou Tengmang have been launched one after another, iQiyi's "Little Comedy Theater" has reappeared, Tencent's ** "Bench Unit" continues to be new, Youku has deeply cultivated the "Family Carnival Theater", and Mango TV has an urban light comedy "He New Year" starring national drama bones.
Among them, comedy veterans and rising stars compete at the same time, Northeast humor still occupies half of the country, and costume comedy continues to produce new ones after last year's small peak. This Spring Festival, even if you don't walk the streets and alleys, you can still sit at home and feel the strong "New Year's flavor".
At a time when Xianxia and ancient puppets have entered a period of exhaustion and comedy is scarce, the language variety shows that appeared at the right time have sent a lot of "talents" to the film and television industry.
In "Talk Show Conference" and "Wonderful Story", Li Xueqin, Yang Li, Fan Xiangyan, and Fu Seoul got out of the circle because of their eloquence, and gradually played important roles in film and television dramas.
Li Xueqin's film and television works are the most diverse, and she has the most scenes, at the end of 2023, "Hometown, Don't Come to Harm" has just ended, and "Hot and Hot" directed by Jia Ling will be released on the first day of the Lunar New Year; Fan Xiangyan participated in Wong Kar-wai's "Flowers" this year, and the hotel proprietress "Lu Meilin" who spoke Shanghainese made her a little popular again.
In contrast, the artists who came out of the "Annual Comedy Contest" have stronger performance genes, and have launched comedians such as Jiang Long, Shi Ce, Wang Hao, Li Muzi, Jiang Shimeng, Zhang Zhehua, and Zhan Xin. Some people have broken out of a way with their unique character design and performance style, and some people have won the "audience" by relying on tacit CP.
A dark horse in this year's Q1 is the just-concluded anti-Japanese war comedy "Dog Running Away" by iQiyi's "Little Comedy Theater", with an ending rating (CVB) of 1983%, which can be said to have exceeded expectations.
"Dog Leftovers Run" brings together Jiang Long, Shi Ce, Jiang Yi, Li Muzi, and Ye Liu, which is called "Yixi Team Building" by netizens. Jiang Long is the "little male protagonist" who has become a revolutionary from the grassroots, and the heroine played by Shi Ce is still a quirky, affectionate and righteous setting, and the combination of the two is very fresh.
The 12-episode short drama "Young Master and I" that was launched on February 4 took over "Dog Leftover Run" in the Little Comedy Theater. The title of the play adopts the title of Zhang Zhehua and Zhan Xin's sketch that became an instant hit in "Yixi", which is also equivalent to a special show specially developed by iQiyi for Zhang Zhehua and Zhan Xin. Each episode of this drama has a story and an episode of 20 minutes, and the two have multiple identities in the parallel universe, and there is a sense of "CP fandom" entering reality.
In order to meet the "sugar" needs of CP fans, the drama party also cleverly followed their familiar "character design". For example, in the first episode of "The Young Master and Me" "The God of Dumplings", Long Aotian's line "My dumplings are not simply used to quench hunger, are you eating dumplings?" You eat every mountain I have walked, every bridge, every book I have read, and every girlfriend I have made", which continues Zhang Zhehua's crazy and cool bking character in the comedy stage.
In addition, "The Land God and Me", which takes the Xianxia route, "Blue Comet" in the wasteland style, "Under the Cliff" with infinite streams, and "Bright Glory" with the theme of campus bullying, also use different character settings such as master and apprentice, friend and foe, and partner, which have inspired a new spark for this pair of popular CPs, and the theme integrates current popular elements.
Most of the comedians who have entered film and television from variety shows have their own sense of relaxation, humor and audience popularity. This is a plus for the episodes.
However, when comedians participate in more plays, they will inevitably have to be "judged".
Shi Ce's performance in "Black Soil Without Words", and Yang Li's and Yang Mengen's performances in "Seven O'clock Auspicious", have all been evaluated as "unadaptable". How to break through the established character of actors on the variety show stage and unlock a variety of performance possibilities is a hurdle in front of them.
Affected by the trend of the Internet, in recent years, there has been an "anti-involution" wind in the field of TV dramas, modern dramas have homecoming dramas and pastoral dramas, and ancient costumes have family group comedies responsible for decompression.
The two costume comedies "The Legend of Magpie Knife Gate" and "The Happy Affair of Lan Boudoir" launched by Tencent's ** bench unit last year have a good reputation. The reason why it has received such good feedback is inseparable from the stable performance of senior comedians. At the end of January, the bench unit launched "Happy Scroll Changle City" was not so flattering, the actors' ability to control comedy performances was insufficient, and the dialect of the heroine Bu Guanjin became a point of controversy.
It can be seen that whether it is a large or small project, the audience's requirements for comedy scripts and performances will only be higher.
Next, the bench unit also has "Wanchun Laughing Club" produced by Deyun Club, produced by Guo Degang, and starring Meng Hetang, Zhou Jiuliang, and Luan Yunping of the "Deyun Men's Group", as well as "Please Fall in Love with Funny Me" starring Chen Haoming and Liu Siwei.
One of Youku's "pension dramas" and the pillar of Youku's "Family Theater" - "Country Love 16" was launched on February 2.
As a representative of domestic "longevity dramas", "Country Love" has been "* for 18 years, of which the highest score on Douban is 8 in the first part1 point, with the lowest score being 6 in Part 132 points, both above the passing line. The exaggerated, humorous, and down-to-earth Northeast flavor lines and characters in the play have long been deeply rooted in the hearts of the people, and the influence of IP has spread from the top to the post-50s and down to the post-10s.
"Country Love 16", which lost "Xie Dajia", retains its original flavor, and young people fall in love and the elderly do things are still the main dramatic motivation. The plot is ever-changing, echoing the "New Year's flavor" and "Zhao Benshan's feelings" of "hometown love".
Although it is not the same series, it is produced by Erling Yilu, starring Zhang Jiayi and Chen Hao, "Happy Parents Group" can't help but remind people of the urban drama "Youth Pi" series, the positioning of the family living room comedy, the combination of strict mothers and loving fathers, and the collision of intergenerational concepts are all familiar.
This "Happy Parents Group" takes WeChat group, a new way of home-school communication, as the starting point, and tells the topic of parent-child two-way growth education. Director Li Yafei also directed the costume comedy "The Happy Affair of the Lan Boudoir", which aired last year.
In addition to several dramas with clear comedy logos, the period drama "South to North" has been launched on CCTV 8 and iQiyi on February 6. The Northeast humor of this drama is remarkable, and the train-based scene is also quite creative. "South to North" has a lighter narrative than the main drama, and the advantages of comedy are not less at all, it can be said that it is not a comedy, it is better than a comedy.
Text: Fig].