FruitsConsumers are bothered, but at the same time, growers are faced with what they have in their handsFruitsThe dilemma of unsalable. Further investigation found that our countryFruitsofAttrition rateFar more than Europe and the United States,FruitsThe yield rate of commercial fruit is only 50%-60%, and the loss in the circulation process is as high as 30%. Such a situation leads to every yearFruitsIndustrial losses amounted to more than 400 billion. So why domesticFruitsSlow-sales are so serious, whyAttrition rateHigh? This problem involves many links and needs to be analyzed from various aspects such as production, circulation, and consumption.
1. Overcapacity and imbalance between supply and demand
China is the world's largest fruit producer, with an annual outputFruitsHundreds of millions of tons, but compared with it, the per capita consumption of fruits is only more than 100 kilograms. The situation of oversupply has led toFruitsThe surplus phenomenon of fruit farmers is struggling to find sales channels, resulting in the hands of the handFruitsUnsalable.
Expansion: excessFruitsNot only does it make it impossible for farmers to sell, but it also causes a waste of resources. Growers in order to grow moreFruits, invest a lot of time and money, but in the end you don't get a corresponding return. This is not only true for growersEconomyIncomes have taken a toll and have a negative impact on the efficiency of the use of social resources.
2. High logistics costs and short board of the chain
FruitsThe cost of shipping is higher, especially in theFruitsIn the case of uneven distribution of production areas and consumption regions. Long-distance transportation will increaseFruitsrisk of attrition due toFruitsIt is perishable and must be guaranteed to reach the market in the shortest possible time. However, in some remote mountainous areas, transportation costs are higher due to inconvenient transportation.
Expansion: ExpensiveLogistics costsNot only increasedFruitsThe difficulty of selling also brings higher purchase costs to consumers. In some areas,FruitsBecauseLogistics costsThe increase in the number of consumers has discouraged consumers. And for the growers, they also bear more risks and costs, because of the unsalableFruitsUnable to deliver to consumers in a timely manner.
3. Market information asymmetry and price difference
Growers' lack of understanding of the market is also a resultFruitsAn important reason for unsalable. They produce high quality thoughFruits, but unable to accurately grasp the market demand, often faced with sales channels are not smooth, in handFruitsThe dilemma of unsalable. At the same time, the cityFruits**High, but ruralFruitsHowever, it is lower, which causes a difference in the selling price of the market and the fruit grower.
Expanding: Growers tend to sell at a lower level than in the marketFruitsBut it exaggerates the growersProfitSpace. This disparity prevents growers from enjoying what they deserveEconomyreturns, but also limit their motivation for further development. Coupled with the asymmetry of market information, fruit farmers are often forced to accept unreasonable trading conditions, which causes damage to the interests of fruit farmers.
In order to solveFruitsThe problem of unsalable goods needs to be improved from many aspects to improve the problems of production, circulation and consumption, and establish a stable and long-term information communication mechanism.
1. Reduce the transportation cost of fruits and solve the information asymmetry
Through effective logistics management, it is possible to reduceFruitstransportation costs, shorter transportation time, less wastage and waste. At the same time, an information sharing platform has been established to solve the problem that fruit farmers do not understand the market demand, so that the supply and demand sides can better connect.
Expanding: Strengthen withLogistics companiescooperation, the adoption of new transport technologies and methods, reduceFruitsWear and tear in the transportation process. Through the information sharing platform, fruit farmers can understand the market demand, arrange production reasonably, and deliver high quality in a timely mannerFruits** to the market, reduce the occurrence of unsalable phenomenon.
2. Construct joint and large-scale planting of fruit farmers
Growers can expand their planting scale and increase their bargaining power by joining forces. Fruit growers can establish the most stable supply of goods, with largeBusinessInstitutions are connected to solve the problem of dispersion and instability.
Expansion: Growers can work togetherInvestmentsEstablish orchard cooperatives or fruit farmer cooperatives to improve production efficiency and reduce through large-scale plantingProduction costs。In addition, the Growers' Union can also provide a unified brand and increase the branding of the productPremiumto increase the profitability of fruit growers.
3. Establish a first-class human mechanism and love agriculture and agricultural protection activities
Through the establishment of the best people's mechanism, we can speak for fruit farmers and safeguard their rights and interests. People can actively promote the high quality of fruit growersFruitsto improve the stability of the sales channel while strengthening with largeBusinessThe cooperation of the organization provides stable sales channels and reasonable selling prices for fruit farmers.
Expansion: Strengthen the protection of the rights and interests of fruit farmers, establish a first-class mechanism, and strive for reasonable trading conditions for fruit farmers. At the same time, the "love agriculture and protect farmers" activity was carried out to arouse the attention and support of the society, and called on everyone to pay attention to and support the hard work of fruit farmers.
4. Establish a stable and long-term sales mechanism, so that consumers can enjoy the fruits of fruit farmers' hard work
By establishing a stable and long-term sales mechanism, we ensure high qualityFruitsAble to stabilize** into the hands of consumers. Strengthen the cooperation between fruit farmers and retailers, supermarkets and other channels to establish a stableChain, provide goodConsumption environment
Expansion: Strengthen cooperation with retailers, supermarkets, e-commerce platforms, etc., to promote the establishment of stabilityChainto ensure high qualityFruitsIt can be smoothly distributed to consumers. By optimizing sales channels, we provide a better consumer experience and let consumers enjoy the fruits of their hard work.
Summary: ResolvedFruitsThe problem of unsalable needs to start from production, circulation, consumption and other links, and reduce itLogistics costsIt can be alleviated by solving information asymmetry, expanding the scale of fruit farmers, establishing a first-class mechanism, and establishing a stable and long-term sales mechanismFruitsunsalable problems, improve the profitability of fruit farmers, and improve the purchasing experience of consumers.