I really can't do this job. I say.
The young man in front of him, tall and thin, with short hair, black-rimmed glasses, and a gray hoodie and jeans, looked like the student council president haunting the university library.
Hearing this, he smiled happily, his mouth was grinning, and his eyebrows were raised exaggeratedly.
He is TIM, the owner of the million-fan account "Film and Television Hurricane", and an entrepreneur. If you often visit the ** platform, then you have probably seen him.
During the recording of the "Liu Run Evolutionary" column, he recounted his experience of filming in Iceland, but because of the miscalculation of the temperature, his body lost temperature and almost had an accident. I was so shocked that I couldn't do it.
In order to shoot a ** for a few minutes, you almost fought for your life.
Today, doing ** has become the choice of many entrepreneurs. But it's not easy to do a good job, do it to your liking, and the audience loves to watch it.
Some people tried it with great interest, bought a lot of equipment, but never persevered. Some people resigned with enthusiasm and resigned to shoot **, but the response was mediocre. Although someone's ** communication effect is good, they have never found a way to monetize, so they have to regretfully announce the suspension of the update.
But Tim seems to have already crossed these hurdles. Up to now, the number of fans of the main account of Film and Television Hurricane on Station B has exceeded 7.5 million, and it has won the top 100 UP masters for 5 consecutive years, the UP master of the highest popularity award in 2023, and the UP main award of the 2022 Diversified Innovation Award, and the company has as many as 100 employees.
But, how?
After talking to Tim, I had a feeling:People who can do things to the extreme are often very simple
Why?
Such. Let me tell you a few stories.
Magic vs Super High Speed Camera
*The person on the left, you probably know him, or have seen him in major programs.
He is Liu Qian, a top magician. He has won the European Glora Magic Master Gold Award, the Magician of the Year at the Hollywood Magic Art Institute, and the Magician of the Year ...... at Fism AsiaThe awards are endless. Magic Magazine, an authoritative professional magic magazine in the United States, called him the most well-known magician of our time.
If you met him, what would you think?
Agitated. Excited. I want to put it to the test. Look at this great magician, is it really that powerful?
That's right, that's what Tim wants to do.
When describing how outstanding a magician is, many ** like to say: A truly good magician is not afraid of camera shooting.
However, are you really not afraid of shooting? No matter what camera?
Tim smiled and took out the black box he was carrying, which contained a secret that had been prepared for a long time**: a super-high-speed camera.
What is an ultra-high-speed camera? A typical camera can shoot 20-50 frames per second. But this camera can shoot more than 10,000 frames per second.
What is this concept? I swallowed my saliva, and tens of thousands of ** photos have already been taken.
Now, he plans to use this ultra-high-speed camera to photograph Liu Qian's hands to see if he can discover his "secret".
Liu Qian was helpless: "You want to use this kind of equipment that can shoot lightning to slap my hands?" Do you think my hands can be compared to lightning? I think it's a bit excessive. ”
However, despite his words, he still "accepted the challenge" and changed to a simple poker magic.
In the absence of cover, with a flick of the hand, the playing cards change suits.
Everyone was at a loss. How?
Tim immediately requested 1000 fps playback, which was close to 40x slower.
Truth. It turned out to be a simple and fast technique, with no mechanisms and no props.
So you're just stacking the cards on top of your back? Tim asked.
What does it mean to be 'just like this'? Is it hard to get right? Liu Qian said.
It's really hard. According to the estimation of netizens, the speed of Liu Qian's card change is not even 01 second. It's too fast. It can be called a perfect technique.
To do this, there is unimaginable sweat and decades of hard work behind it. But after all, manpower is endless. No matter how fast it is, it can't be as fast as a high-speed camera that can shoot lightning.
Thus, the "secret" was discovered.
All right! Liu Qian made up his mind: next time, if there are any more guests, he will mysteriously carry the box and trouble the assistant to block it directly.
It's kind of interesting. Do you feel the same way? I'll tell you a few more stories.
He's running again
This person, called Shao Xuan, is a fan of film and television hurricanes.
Take a look at the picture. Have you ever noticed that when he sees his legs, he seems a little surprised and incredulous?
Why is this happening?
This is because, he really can't remember what it was like to stand and what it was like to run.
When he was 7 years old, he was in a traffic accident. Amputation of both thighs.
At that time, Xiao Shaoxuan was standing on the street, looking at the tractor in front of him intently, tired of watching it, and wanted to go home. As a result, at this time, a truck loaded with grain quietly appeared from behind.
As soon as Shaoxuan turned around, he had no memory. When he was taken to the hospital, he came to his senses and his two leg bones were in front of him.
Since then, he has lost both legs.
So, he always longed to run, and he always wanted to know what it would be like if he had legs.
So, he mustered up the courage and contacted Tim: I wanted to see what it would be like to run, even if it was made with special effects.
Tim decided to help him. used special effects to make Shao Xuan really stand up and run again.
So, did it go well later? Not so smooth. The difficulty of making this ** is beyond Tim's imagination.
Because our eyes are very good at distinguishing real people. The "uncanny valley" effect refers to the fact that people naturally have an unspeakable fear of objects that resemble people, but are not human. For example, zombies in film and television works, as well as various human-like villain creatures, etc.
Therefore, once the running effect for Shaoxuan is not real enough, which makes people have an uncanny valley effect, which feels particularly weird, then the project will basically fail.
How to make Shaoxuan run more naturally?
Thinking about it, I must pull Shaoxuan to the ground and use Weiya to lift the whole person up. Then, let him move around the filming site, simulate the ups and downs of running, and then erase all the cables and equipment, using special effects to make his legs out of thin air.
But in this way, Shao Xuan needs to hang his body in the air without legs, making various postures, which is very hard.
But he didn't hesitate, and immediately agreed to Tim's plan, but also made another request:
Give him a little time and let him learn how to swing his upper body to be more like running.
When he said this sentence in front of the camera, Tim's expression was extremely complicated.
That's right, Shao Xuan has long forgotten what the running action should be, how to swing his hands, how to move his shoulders, he has to spend a little time and learn again.
Time passed. Finally, the crane is in place, the WIA team is in place, and the shooting team is ready.
But in Tim's heart, there is still a doubt. As the project progressed in the past nine months, this doubt became heavier and stronger, and he was overwhelmed.
In the end, he couldn't help but askShaoxuan, if this ** is really done, you really see yourself standing, will you be sad?
After Shao Xuan heard this, he smiled. Because at first, he didn't have any hope at all, or felt that Tim was at most using AI to swap faces to achieve special effects.
But he didn't expect Tim to be so attentive. So since he did it, he wouldn't be upset that he did it too similarly. He will only be happy :
It turns out that I was supposed to be like this.
All misunderstandings are resolved. Cheer up and keep going.
The arduous shooting passed quickly and everything went well. The fragment of the film is what you saw at the beginning. If you are interested, you are welcome to visit their homepage.
This story is finished, I don't know how you feel. When I saw Shaoxuan standing up and running in the picture, I was so moved that I didn't know what to say for a while. Moved, admired, and excited.
To paraphrase a sentence in the **barrage, this is:
I was determined to chase the light, and I no longer looked back at the darkness.
Oh, yes. It turns out that when a person chases the light, the whole world will reach out to help him.
See. In the rocket, there are our satellites
Five, four, three, two, one, ignition! ”
January 15, 2023. Taiyuan Satellite Launch Center. With their cameras in hand, Tim and his partner rushed into the snow at a speed of 100 meters, found their position, and excitedly started shooting.
What to shoot? Shoot rockets ready to take to the skies.
This rocket, very special. Because in its fairing, there is a satellite, which belongs to this group of young people.
They are recording their satellites in the sky.
Satellite? Can we launch satellites ourselves?
OK. It's the process, it's a bit tortuous.
How twists and turns? At the end of 2021, after TIM decided to launch a satellite of his own, this microwave-sized satellite, with the help of Changsha Tianyi Research Institute, was developed and manufactured and continuously debugged.
At the beginning of 2022, the satellite entered the packaging process and awaited launch.
But this wait, there is no follow-up.
At first, there was some news, saying that it was almost fast, and then there was no movement. After another month or two, it was almost fast again, and there was no movement again.
It's been too long to wait, so long that everyone has almost forgotten about the existence of this satellite.
Until the beginning of 2023, Tim received a **. He said that the satellite should be sent **. If you want to come and see, come to Taiyuan immediately.
Can you imagine what it feels like?
A small company, which spent millions of dollars, bought a satellite with a partner company, waited for two years, and suddenly received a **, saying that your satellite will be launched tomorrow.
Agitated. Hands are almost shaking. Then, it's a sprint in the snow, an excited record, and watching your own satellite go into the sky.
Finally up! "At the launch site, the girl shed tears. "It's been two years, and it's finally ...... to heaven"yes, it's not easy.
However, what is the purpose of putting a satellite at such great lengths?
Two years ago, the film and television hurricane once posted a news to solicit "one word" from fans. And fans also took this sentence as an opportunity to make a wish.
Some people say that they want to own a small house of their own in Shenzhen; Some people say that they wish they could become a reliable doctor; There are also people who wish their mothers good health, and they are particularly worried about their mother's recent diagnosis of cancer; Some people wish that they can be strong enough to care about the world's eyes......
There are more than 5,000 wishes.
Yes. The purpose of putting a satellite into the sky is to bring these wishes into space.
Even if the volume of this satellite is not large, it can only be regarded as "small" in the satellite industry. Even after two years, many people have forgotten what they made at that time.
But, Tim remembers.
So, there is what we see. The screen suddenly lit up, and against the backdrop of the vastness of space, the fans' wishes on the screen scrolled rapidly.
For a while, the audience was deeply resonated, and the number of barrages was so large that it covered the screen.
If you haven't seen this issue**, I highly recommend you, check it out.
Explosive drive
Incredible. I'm sure you feel the same way.
But the cost of doing this is too high. What should I do if no one is watching? Failed, what to do?
Tim said, do it. Even if it may fail, even if it costs unimaginable.
Because of the out-of-the-circle brought by the explosion, the volume of the account will really grow.
For example, this satellite. Millions of expenses, 2 years of waiting time, and ultra-long-term content planning, these efforts were exchanged for the film and television hurricane channel "We bought a domestic satellite." >> This**.
But the effort is worth it.
So far, it has exceeded 9 million** on station B, with an increase of 200,000 fans, and has been included in station B's "Weekly Must See", which has exceeded one million likes and increased by 300,000 fans in one day on Douyin. Exploded.
This is the explosive drive.
The concept of explosive drive was first proposed by Tim's father, and many bloggers at station B actually relied on a ** explosion and quickly obtained increments. Growth depends on explosive models.
So, where to find your first hit?
Tim pondered. At one point, he noticed that no one seemed to be talking about how a blogger made money on his own.
So, why don't I go for such a **?
So, in January 2019, Tim posted a ** to dissect himself in depth. mainly talks about the film and television hurricane of 200,000 fans at that time, and how much income there was.
At that time, the basic income of film and television hurricanes still came from TVC advertising, that is, some brands came to Tim, and then Tim went to shoot their products and deliver commercials. Coupled with the income of some self-owned e-commerce, after a year of hard work, it is only a few hundred thousand gross profits, and there is no salary at all.
Difficulty. But grit your teeth and persevere.
This ** has made many people who are working hard feel a deep resonance, and it has become the first real hit in the film and television hurricane**.
I have worked hard for 5 years, released 280 episodes, and have more than 200,000 fans. But as soon as this ** was released, it rose to 450,000 fans within a week.
5 years, 200,000 followers. In 7 days, it rose from 200,000 to 450,000 fans.
Such a strong contrast made Tim completely set the strategy of "explosive drive".
They spent millions on ultra-high-speed cameras to shoot lightning, top magicians, top athletes; They spent 9 months helping fans who lost their legs to run again in **; It took them two years, millions of dollars, to launch a satellite with 5,000 fan wishes into ...... space
Even if it costs a lot of money, even if it takes a long time. As long as the content continues to go out of the circle, Party A will be attracted.
This may be an inspiration for many people who do content today.
You can use the regular ** and guarantee the update. But if you want to make more friends and get real growth, you may have to think outside the box and get out of the circle with hits.
It's easy to say, I want to make a hit, too. But I don't have that much money for this kind of incredible content, what should I do?
Perhaps, you can try to tell a "good story" first.
Experience stealing and hkrr
How to tell the story well through filming and recording?
Tim told me about a philosophy called "experience stealing".
What do you mean? It is to "steal" other people's experiences and dig up other people's stories.
Why dig up other people's stories?
Because from 0 to 1, it's hard to make up a story completely on your own. You need to spend a lot of energy thinking about every little thing, and it's hard to guarantee efficiency and quality at the same time.
But digging into other people's stories, it's different.
For example, Tim once filmed an issue of **, with the theme of "Iron Flower". Iron flower is an intangible cultural heritage item, thousands of degrees of molten iron are fired on the spot, and are hit by the performers to dozens of meters in the air, stirring up a large piece of iron flower in the dark night, which is particularly beautiful.
In this **, Tim pays great attention to excavating the stories of the current intangible cultural heritage inheritors. In 5 minutes, he will talk about his life's work and experience. Then this part of the content is destined to be brilliant.
But is it enough to just tell a good story?
Not necessarily. Tim believes that there may be four of the four elements of a popular model:Joy, knowledge, resonance, rhythm.
It is necessary to make people happy, let people learn, make people deeply moved, and make the whole ** look relaxed and bright.
This is the HKRR theory.
How is it being used? Here's an example.
Take the issue of Satellite** as an example, at the beginning, when Tim told the story, he was very humorous. He did a lot of special effects, trying to use a lighter to ignite a rocket; If the rocket launches unsuccessfully, it is a "ground-to-ground missile"; It seems like a lot of money to spend so much money, but in fact, the satellite is only the size of a microwave oven, and there are only ...... things that can be done
These ingenuity will make people can't help but laugh.
Then, Tim also brought some knowledge points, such as the process of buying satellites in China; The concept of the Kármán line, and so on.
Fun and informative. But it's just that at this point, the audience may not be very active**, sharing.
What to do? Here's the point. Resonance.
Suddenly, the entire screen lit up, and fan messages scrolled rapidly across the satellite screen, which was flying in the blue-black vastness of space.
Tim began to talk about dreams, about the universe, about small but hard-working people, about thousands of years later, we will all be reduced to dust, so the process may be more important, because this is the only thing we can change.
* The sense of resonance continues to rise, making people fascinated and constantly reminiscent.
So, for communication, the most important element is probably resonance. Because once it resonates, it brings a lot of **.
A**, of course, there are many solutions, and the short ** that simply brings happiness will spread very well.
But a super hit** may be destined to have all four elements.
It's amazing. But Youfang** is just the foundation, how to do it?
Use the team system to ensure efficiency
It's not easy to shoot a hit**.
Even if you have money and ideas, you often get out of control when you turn it on, overtime, and over-budget. Because you always want to shoot it better.
So in the film and television hurricane, how to solve this problem?
That's where the team comes in.
How to rely on? For example, in film and television hurricanes, there is a matching system for directors and producers.
What do you mean? In each project, there is a choreographer and a producer who are co-led.
The choreographer is responsible for how to make the best shots look good, shoot fun, and let more people like to watch them, which is equivalent to a product manager.
The producer is responsible for the cycle of the project, so that the project is completed on schedule and the budget will not be exceeded, which is equivalent to the project manager.
A project manager, a product manager. What are the benefits of this?
A lot of self-shooting** is the final say of the choreographer himself, which is very troublesome.
Because there are many things to do in a project, the process, reimbursement, and personnel arrangement will greatly involve energy; And when the choreographer pursues the ultimate content too much, the time and budget of the project will get out of control.
Therefore, Tim learned the lessons of the film and television industry and introduced "production" to assist the choreographer and director to move the project forward quickly. After that, it was the photographers and props personnel who quickly entered the group.
The personnel are determined, how to control the content?
In the beginning, it was the script. First of all, confirm that this is a topic with the potential to be a hit, whether it will bring people a shocking visual experience, whether it can make people emotionally resonate, whether there is any joke baggage, or whether it makes people feel like they have learned.
If there is no potential for a hit, it will not be carried out in the first place.
Then, it's time to set off and shoot **.
It's not easy to shoot. Tim once went to Iceland to photograph a volcano, and almost had an accident.
What accident? Iceland is not easily accessible and requires people to walk to the filming location. Tim didn't think too much about it, wearing thick clothes, carrying 30 kilograms of equipment on his back, and walked 20 kilometers on foot, and his physical strength was already running out. It was already more than 9 o'clock in the evening when I arrived at the mountain, but fortunately there was still the sun, so I hurriedly started shooting.
Later, although the shooting was completed, the sun suddenly dropped by nearly 20 degrees as soon as the sun went down, and the wind was very strong, so people couldn't go down the mountain at all. Tim and the four of them were not wearing enough clothes, and they immediately developed hypothermia.
Even if the clothes are tied up to keep warm, the body temperature will continue to fall, and the person will hallucinate.
What to do? Hang on. Grit your teeth and insist. Wait.
Wait, wait, wait. Finally, at 3 o'clock in the morning, the wind is not so strong, immediately go down the mountain, hurry down the mountain. I didn't dare to stay longer.
It's really a life of death. It's too desperate.
Terrific. However, how to manage such a desperate and passionate team?
Focus on results and apply OKRs
I have to admit,Film and television hurricanes are one of the few companies I have seen that are particularly "cool".
What do you mean? In the office, there is a big slide that you can take down from the upper floor. There is also a sausage roast next to the office area. Next to the park, a container is about to be made for playing games for employees.
I couldn't help but ask, aren't you afraid that everyone will play games and stop working?
OK. If you really can't figure out how to do it, it's useless to sit down, it's better to come down and eat a barbecued sausage and play a game.
As long as you can give the result in the end, how comfortable it is.
That's cool. But at the end of the day, you can't just leave everything at that, right? Are there any management tools?
Yes, OKR. We manage the specific behaviors of employees by setting the main goal o and the key behavior KR to achieve the goal.
You can't just have goals and no behaviors. In this way, the direction of things will become: if there is only one goal of increasing followers, then the fastest way to achieve this goal is to spend money to buy fans.
That's not going to work. So how are OKRs designed?
Taking Tim himself as an example, this quarter, he has the following OKRs.
First of all, it is to expand its influence. The corresponding behavior is: 500,000 followers; 3 ** top 20 rankings of all B stations; At least 1 of the 3 entries is 1.
Secondly, there is commercial revenue. The corresponding behaviors are: advertising gross profit income reaches several million; E-commerce clothing sales reached more than 40,000 pieces, because it is its own brand, so it does not require GMV.
Finally, there are new projects such as short variety shows, and some knowledge process assets precipitation related goals.
After the overall goal is determined, the team leaders of each different department will take the TIM's goal apart and take it away. Each team member then proceeds to split the target and take it away. Divide it to everyone.
So, if an employee's OKR doesn't meet, will they be fired?
Not necessarily, Tim said. Because OKR is really just one of the criteria.
But every time the OKR is determined, it is communicated with the employee and I agree, so if the rating is very low many times, it can only mean that he does not have a good understanding of the company's goals, or that the cooperation with the team is not smooth, although it is not necessarily his fault, but in the end he may still have to leave.
This, in fact, is also a kind of protection for those who stay.
The company must continue to get results in order to move forward. And this is inseparable from the completion of each team member's OKR.
After listening to it, I was very emotional.
Although Tim often says that he is a creator, he also really manages the team in a very professional way.
Just like the "ball throwing" talent he often performs.
* Creators, entrepreneurs, and even artists, these identities are also a few "balls" that he throws all the time; Strive for excellence in content; Leading the team to carry out the business cycle of "focusing on content - attracting more brands"; Operate your own personal IP and attend events ......
It is in this balance that the film and television hurricane has come to the present. And then they will continue to walk.
Yes. Keep going. I'm particularly confident in this matter.
Thanks tim for sharing.
People who can do things to the extreme are often very simple
Oh, yes. Excellent and can be complex. It is complex enough to include business models, management philosophies, analytical frameworks, decades of experience, ......
Excellent, it can also be simple. It's so simple that there's only one word:Dream.
In the past few years, I have rarely heard the word dream. In public, people are even a little ashamed to talk about their dreams, because they are afraid of being questioned and that they will not be able to achieve it in the end.
But today I not only heard, but also saw.
I saw that he was desperate and desperate to shoot the **;
I saw that after he set the explosive strategy, he would implement it wholeheartedly, even if the cost was high, even if it failed this time, he would not hesitate;
I saw that he valued the results, and stopped paying attention to the minutiae of the process. When you're tired, just rest for a while, play for a while, it doesn't matter.
I see that he has a bold dream :Let the Chinese, burn up.
He said he couldn't change much. Now everyone's pressure is too great.
However, if he can do that little spark, he can use ** to make your blood boil and look forward to tomorrow more, and that's enough.
In 2028, Tim also wants to win his own Oscar. Best Short Film Award.
As he said this, Tim's eyes lit up.
And my mood is suddenly indescribable. An entrepreneur under the age of 30 put a satellite into the sky on his own, and wants to win an Oscar in the future. The farther dream is to go to Mars.
It turns out that the appearance of dreams is the fire in the heart of a person and the light in his eyes.
So, okay. I was suddenly relieved.
Without financing, there is no financing. If the profit is not high, it is not high. Take it easy. Perhaps, in the face of dreams, entrepreneurship is just a means, a relatively expensive hobby. If it fails, it fails.
Because, you can never laugh at someone who has a dream.
In these years, it is not easy to have a dream, so protect it.
Bless the film and television hurricane. Blessings Tim.
I also wish all entrepreneurs who have fire in their hearts and light in their eyes.
May your dreams never be extinguished.
The article is the independent view of the guests and is for reference only.