The 2024 Spring Festival film market has a strong start, with the hot and hot leading the pre-sale boom, and the audience will go to the feast of light and shadow.With the ringing of the Lunar New Year bell, the Chinese film market will once again usher in the annual Spring Festival carnival in 2024. In the warm atmosphere of bidding farewell to the old and welcoming the new, the total pre-sale box office of new films in this year's Spring Festival has exceeded 100 million yuan, marking the start of the Chinese film industry in the new year with a thunderous momentum. This figure not only refreshed the record of the fastest pre-sale of new films during the Spring Festival in the past three years, but also indicates that a grand event for the whole people to watch movies is about to be staged.
Among them, "Hot and Hot" is like a dark horse, emerging in the pre-sale stage, with its unique theme, deep-rooted story and innovative interactive methods - nearly one million netizens participated in it through AI face-swapping technology and became part of the film's role, successfully attracting the attention of countless audiences, and the pre-sale box office won the championship in one fell swoop, fully demonstrating the charm of the combination of technology and art and the public's enthusiastic pursuit of a novel movie-watching experience.
At the same time, "Article 20", created by the famous director Zhang Yimou, is eye-catching with its profound social insights and unique narrative techniques. The film cleverly starts from Article 20 of the Criminal Law of the People's Republic of China on legitimate defense, embodies the spiritual core of the law in the life stories of ordinary people, and reveals the human fireworks behind the legal principles from the perspective of small people, triggering the audience's in-depth thinking about the spirit of the rule of law and social fairness and justice.As a sequel to the classic IP, the comedy blockbuster "Flying Life 2" has also attracted much attention, as a sequel to the classic IP, it inherits and carries forward the humorous and inspirational elements of the previous work, and once again assembles a popular cast, bringing laughter to the audience while also conveying a positive attitude towards life. These high-quality works together build a strong matrix of the 2024 Spring Festival file, making the expectation of the entire schedule continue to rise.
Looking back, the statistics of 2023 show that a considerable proportion of audiences choose to leave the only viewing opportunity of the year for the Spring Festival, which is enough to prove the core position of the Spring Festival stalls in the Chinese film market and its far-reaching impact on people's cultural life. Now, with the extension of the Spring Festival holiday to 8 days in 2024, the ample time undoubtedly provides a more relaxed and comfortable viewing environment for the audience, which is expected to further boost the overall box office performance of the Spring Festival stalls.
In this Spring Festival, the cinema has become an important place for family reunions and friends, and people have stepped into the world of light and shadow to feel the joy, emotion and inspiration brought by movies. Whether it is emotional resonance or ideological collision, each well-made film will become a wonderful chapter in the development of Chinese films, witnessing the prosperity and continuous innovation of the Chinese film market.
Let's walk into the door of the theater hand in hand, enjoy the audio-visual feast brought by this Spring Festival stall, let the power of movies illuminate our hearts, and accompany us to spend a warm and unforgettable Spring Festival in laughter and tears!