Some time ago, leaders, dairy industry experts and representatives of dairy enterprises gathered in Nanchang to participate in the 29th annual meeting of the China Dairy Industry Association and the 2023 China (International) Dairy Technology Expo, to negotiate and discuss the development of the dairy industry and make concerted efforts to assist the high-quality development of the industry. At the meeting, Junlebao Dairy Group's scientific research and innovation strength was affirmed by many parties, and it won the model enterprise of scientific and technological innovation in one fell swoop, and the related projects won the special prize of the Technological Progress Award and the first prize of the Technological Invention Award, becoming the most shining star at the meeting.
For a long time, the dairy industry, as an indispensable industry for a healthy China and a strong nation, has quite high requirements for the level of scientific and technological research and development, and Junlebao has paid great attention to the scientific layout of the whole industrial chain in recent years, and strengthened scientific research and development in the key links of industrial chain development and the "stuck neck" link. Whether it is the layout of 380,000 acres of forage base in the grassland of Bashang, and cooperate with the Institute of Grass Industry of China Agricultural University to create forage quality close to the international level, or the establishment of a breeding company, the use of domestic and foreign synchronous independent breeding mode, accelerate the realization of independent breakthroughs in key technologies of dairy cow breeding, and gradually reduce the dependence on foreign provenance, all reflect the great progress of Junlebao in the scientific layout, it is reported that in recent years, Junlebao has invested 8 billion yuan in forage planting and dairy farming alone.
In addition, relying on the first-class talent team and scientific research resources, Junlebao has established a strain bank with more than 1,000 strains of lactic acid bacteria, and developed Lactobacillus paracasei N1115, Lactobacillus plantarum N3117 and independent yogurt starter with independent intellectual property rights, breaking foreign barriers and promoting the development of domestic industries.
In addition, keenly aware of the new trend of consumption upgrading, Junlebao has also been diversifying and expanding its product matrix, and has continuously created high-quality dairy products favored by consumers in the fields of milk powder, yogurt and fresh milk. Whether it is Youcui organic milk powder, which has achieved the leading sales volume in the domestic organic milk powder market for two years after its launch, or the zero-added sucrose yogurt that meets the public's requirements for zero sucrose, Yuexian fresh fresh milk, which brings more active nutrients to the public, is highly recognized by consumers.
At the beginning of this year, Junlebao launched a scientific strategy, upgraded the "six world-class" models, and officially upgraded the Dairy Innovation Research Institute, which was built with an investment of 500 million yuan in 2021, to a scientific nutrition research institute. Junlebao will build a global and world-class scientific and technological research and development platform here, and with the help of scientific strategic think tanks, strengthen the transformation of scientific and technological achievements, create a scientific product matrix, develop to science and technology, and bring more accurate health upgrade solutions to Chinese people of all ages.
Wei Lihua said, "Strengthening scientific research and innovation and promoting the high-quality development of China's dairy industry is required by national conditions, and it is also the mission of our dairy enterprises." In the future, Junlebao is bound to continue to deepen scientific research, achieve its own high-quality development, and drive the industry to advance and boost the advancement of China's dairy industry!