From February 12, 2024 (the third day of the first lunar month) to February 25, 2024 (the sixteenth day of the first lunar month), an important part of the "Happy Chinese Year and Authentic Shanxi Flavor" activity of Shanxi Cultural Tourism Year of the Dragon, an important part of the "Happy Chinese Year and Authentic Shanxi Flavor" activity, the Pingyao Ancient City Bin "Fen" time-honored brand intangible cultural heritage experience carnival will bring you the characteristics of both "cultural flavor" and "fireworks" Pingyao New Year, and invite you to come to experience.
The Pingyao Ancient City Bin "Fen" Time-honored Brand Intangible Cultural Heritage Experience Carnival is co-sponsored by Shanxi Cultural Tourism Group and Shanxi Fenjiu Group, and jointly organized by Shanxi Xinghua Village Cultural Tourism and Shanxi Cultural Tourism Group Jinzhong Huicheng Investment Management. The activity closely focuses on the requirements of the "Time-honored Brand Carnival" proposed in the 2024 Shanxi Provincial ** Work Report to stimulate the consumer market, so as to promote the upgrading of the consumption structure and innovate the cultural tourism format"The creative transformation and innovative development of Shanxi's excellent traditional culture"Provide a "cultural tourism practice path".
The intangible cultural heritage experience carnival of the ancient city of Pingyao organically combines the cultural taste and local characteristics of the Year of the Dragon and the New Year, and comprehensively upgrades the original "Fen" time-honored brand art street, where there are Shanxi cake houses, Shanxi wine shops, Tiangong Kaiwu, Jinhai Tianhe, Shanxi tea ceremony and other time-honored intangible cultural heritage display and tasting involving all aspects of life, which is a living time-honored brand intangible cultural heritage "museum". In addition to feeling the strong folk characteristics of Shanxi New Year, tourists can also experience and understand more than 20 categories of nearly 100 kinds of Shanxi time-honored intangible cultural heritage items through various ways such as seeing, listening, smelling, tasting and touching, and enjoy the joyful experience of eating, drinking, playing, playing and shopping.
The intangible cultural heritage experience carnival of the ancient city of Pingyao mainly has the following five highlights:
Aspect 1: The time-honored "national tide" dress is full of novelty.
You can enjoy the scenery everywhere, and you can check in everywhere. With the theme of Shanxi time-honored intangible cultural heritage culture and the New Year of the Dragon, the Pingyao Ancient City Bin "Fen" time-honored brand intangible cultural heritage experience carnival has carried out cross-border innovation and upgrading of more than 20 stores.
Aspect 2: 4 real-life immersive performances "Play Crossing".
Li Bai Dufu has been around, and the scene performance is interactive. The intangible cultural heritage experience carnival of "Fen" time-honored brand in the ancient city of Pingyao took the real scene of the street as the stage, and launched a total of 4 immersive performances of "Here is Xinghua Village", "Famous Overseas", "Poetry and Wine Apricot Blossom Dream" and "Ten Thousand Lights", tourists are immersed in the scene, experience the ancient charm of the ancient street, play through time and space, and appreciate the unique charm of Shanxi's time-honored intangible cultural heritage culture.
Aspect 3: The Fenjiu Experience Hall reproduces the real scene.
The block is the scenic spot, the shop is the scenic spot, the merchant is the actor, and the service is the performance. In the Fenjiu cultural and creative experience store, one of the key venues of the event, dozens of Fenjiu cultural and creative products such as apricot blossoms and Fenbao figurines are lined up, such as flower buns, paper-cuts, woodblock New Year paintings, bleaching paint fans, clay sculptures, cloth tigers, etc., are even more splendid, under the careful guidance of the service staff, visitors can not only understand the brewing process of Fenjiu in an all-round way, but also interact with Fenjiu to appreciate Fenjiu and experience the past and present life of Fenjiu culture.
Aspect 4: Enjoy the taste in appreciating the time-honored brand culture.
Capture the taste buds of young people and attract more friends to "plant grass" across borders. Taigang soda takes tourists to reminisce about the taste of childhood, Shanxi time-honored brands eat Pingyao beef, Taigu cake, bowl tray, boiled cake, oil flower, noodles and so on so on to let tourists taste the taste of Shanxi. There is also a wide variety of other delicacies waiting for visitors to explore and treasure hunting.
Aspect 5: Colorful "Fen" New Year's goods are available for you to choose.
Reunion is a blessing, New Year's goods are love, in the main block of the event and along the street of the North Square, more than 30 new national characteristics of the Year of the Dragon New Year's goods products have a distinct theme and a wide variety, each of which is carefully selected by the activity, each of which exudes a strong New Year's flavor, conveying blessings and joy to tourists who come to check in and sightseeing, and sincerely invite tourists from all over the world to come and experience. (ENDS).