Juewei Food, a chain enterprise mainly engaged in leisure marinated food, has achieved good results in the Chinese market for many years. As the leading brand of modern leisure marinated food chain enterprises in China, what is the development process and competitive advantage of Juewei Food? This article will reveal the victory of Juewei food from the following aspects.
Juewei Food has always adhered to the development idea of seeking development by quality and promoting development by brand, and the process has improved the degree of internal governance of the enterprise, enhanced product quality control, and promoted the establishment of corporate brand. Juewei Food has always been actively engaged in the research and development of characteristic cuisine, and now it has created five major charms such as "Juewei Signature Charm" and more than 200 types of characteristic leisure marinated food. Juewei Food specializes in the development, production and production of leisure marinated food, and is committed to providing consumers with umami, novel and high-quality leisure marinated food, and has been widely recognized.
Juewei Food adopts the production and operation form of "one market, one production base, and one distribution chain", and has built a large-scale food processing and production base covering the Yangtze River Basin, the Pearl River Basin, the Yellow River Basin, and the Songhua River Basin, as well as a franchised retail network with a total of more than 15,000 stores. Juewei Food has developed into the world's largest leisure cooked food chain monopoly network and production system, and has become the world's duck neck chain guide brand. Juewei Food has also gone through the "four systems" certification, including quality management system, food safety management system, situation management system, and occupational health and safety management system. At the same time, Juewei Food has also introduced the SAP ERP governance system that has been developed by the world, which has improved the obedience and informatization of corporate governance.
Juewei Food is committed to "making it most convenient for the public to obtain safe, healthy and abundant characteristic food, and enjoy the pride and joy of survival" as its corporate mission. All Juewei people will bear the corporate energy of "good and far-reaching, ambitious and ambitious", abide by the central cost concept of "integrity, responsibility, cooperation, pride and sharing", and have been working hard to "strive to build a first-class characteristic food platform". Juewei Food has been awarded the "2009 Top Ten Quality Brands in China's Industry" and "2009 Quality Relief Brand Year", and the company's "Juewei" brand has been recognized as "China's Famous Brand" by the Trademark Bureau of the State Administration for Industry and Commerce, "2010-2011 Excellent Leading Food Enterprise in the World's Food Industry", "2011 Top Ten Quality Brands in China's Food and Exercise Industry", "2011 China Quality Relief Brand", " 2012 China Food Safety Annual Conference 100 Demonstration Units", "2012 China Excellent Franchise Brand", "2010-2012 Ranked First in the Duck Neck Food Industry in the Past 'Top 120 Chinese Franchise Chains'" and other honors. Juewei Food also actively participated in social welfare deeds, donated millions of yuan in donations and materials, and contributed his own strength to the society.
Juewei Food was listed on the Shanghai ** Stock Exchange on March 17, 2017, becoming the first listed leisure marinated food enterprise in Hunan Province. The listing of Juewei Food is not only a certainty of its operational achievements in the past ten years, but also a belief and vision for its future development. Juewei Food shows that it will be a platform for coaxing the resource market, further enhance the competitiveness of the enterprise center, accelerate product innovation and channel expansion, improve the market share and brand fame, and achieve sustainable development.
To sum up, as an amateur leisure marinated food chain enterprise, Juewei Food has won the love of consumers and investors and has become a leader in the industry by virtue of its innovative product research and development, satisfactory production and operation form, strong brand influence and successful listing road. Juewei Food will continue to bear its corporate mission and cost concept, provide more and better characteristic food for a wide range of consumers, and invent more costs for the society.