A few days ago, Douyin 38 promotion added an important threshold: the participating products must be "free shipping", and the whole store needs to provide "freight insurance" service. During the event, the above services cannot be cancelled, and after the event ends, the merchant can close it by itself.
In terms of **, the registration of activity products must be lower than or equal to the original price of the goods at the time of registration, and lower than or equal to the lowest price of the verification period; After the registration of the event product plus the official discount**, it must be lower than or equal to the minimum price after the verification period. The post-inclusive coupon price refers to the price of the product on the basis of the merchant-funded universal discount that can be used by all users.
Among them, some categories such as flowers, insurance, local life services, education and training, seafood and aquatic products are not counted as the lowest page price and the lowest price after the inclusive coupon.
In this 38 promotion, Douyin e-commerce has done a lot of system upgrades and rule updates around "commodity **", which is complete"Registration Suggested Price - Platform Negotiation - Merchant Appeal Price Change".Process:
When the product is registered, the platform will calculate the "recommended price" that can enhance the competitiveness of the product ** and the transaction conversion according to the performance of the whole network** and sales.
During the event, according to the changes in similar products and in order to ensure that the merchant's goods are sufficiently competitive, the platform will initiate a bargaining process of "adjusting the registration price of the event" to the merchant and remind the merchant to modify the registration price of the event in time. If the merchant does not adjust within the time limit (24 hours), the product will be rejected and will no longer participate in the 38 event.
If the merchant agrees to the price negotiation on the platform, the merchant can change the price of a single product or in batches, or change the price with one click in a pop-up window. If the merchant does not agree with the registration price recommended by the platform, the merchant can appeal in the background, which currently only supports a single product and a single SKU dimension, and does not support batch appeals.
It is understood that this Douyin**38 Good Things Festival,The registration time for merchants is from 4 p.m. on February 18 to 24 o'clock on March 8, and the activity time is from 0:00 on February 28 to 24:00 on March 8。During the event, the main gameplay of the platform is official discounts, big promotions and direct drops (only open to some products), value purchases, seckills, 10,000 people, etc.
The gameplay of the live broadcast room is the live broadcast room of the super value group and the live broadcast room of the value category. Among them, the live broadcast room of the super value group is the head mixed category session, with a target GMV of more than 10 million yuan; The live broadcast room of the super value group category is a live broadcast for vertical talents, with the target of the head vertical live broadcast room being more than 3 million yuan, or the order volume is greater than or equal to 100,000 orders, and the GMV of the vertical sessions in the middle waist and below is less than 3 million yuan, and the order volume is less than 100,000 orders.