As we all know, the automotive industry in Japan and Europe has an indisputable position in the global traditional car market, and they have always been at the forefront of technological innovation. However, the development of the tram field is relatively slow, what seems to be too restrained, is this due to the lack of technology or the fierce competition in the market? Or is there something deeper behind it that we don't know about?
In the field of electric vehicles, there have been some significant advances in the core technology of electric vehicles in Japan and Europe in recent years, including the development of battery technology, motor design and energy management systems. However, despite this, their promotion and application in the field of trams are still very slow, mainly because there are some key factors that cannot be ignored in the process of promoting the development of the tram industry.
1.Huge initial investment
Regardless of the country, the development of the tram industry first requires a huge initial investment. This includes not only the development of new electric vehicles, but also the establishment of a well-developed charging infrastructure, the retrofitting of existing manufacturing facilities, and the adaptation of production processes to new technologies.
For many countries, especially in the event of unstable or shortage of energy**, they may prefer to maintain their existing energy mix rather than invest heavily in building charging infrastructure, which could otherwise affect their traditional car business. Then, without charging piles, the development of electric vehicles is impossible.
As a result, for Japan and Europe, which have mature traditional automotive industries, although significant progress has been made in the core technologies of electric vehicles, these technologies do not necessarily translate directly into commercial success.
2.The impact of economic costs
Anyone who has bought a tram knows that China has the advantage of subsidizing electricity prices in the development of tramsEven if you install a charging pile at home to charge it all down, the electricity cost of a tram is only 10% of that of a gasoline car, while in some European countries there is almost no difference between the cost of a gasoline car and an electric car.
This is mainly because half of the tank of fuel is tax, but there is no problem with tram charging, but with the deepening of the marketization of trams, taxes and fees may also be added to the electricity price in the future.
But anyway, at present, from the perspective of economic cost, trams are more advantageous in China, basically you have a tram at home, and the more you run, the more you earn.
3.Challenges of environmental factors
Batteries are the core component of electric vehicles, and their manufacturing process requires large amounts of rare metals such as lithium, cobalt and nickel. The mining and processing of these metals is often accompanied by environmental damage, which is a major concern for those regions that value environmental protection.
Not to mention Japan, many countries in Europe have advanced environmental protection concepts and strict environmental regulations. For decision-makers in these places, how to avoid environmental damage while developing trams is an urgent problem to be solved. As a result, they may be cautious about the development of electric vehicles, or even choose to abandon or slow down the pace of electric vehicle development.
In addition to economic and environmental factors, the traditional automobile industry in Japan and Europe is also deeply entrenched, which is not a small obstacle to the development of electric cars, which is mainly manifested in two aspects:
1.The impact of the "social" nature of traditional cars
The traditional automotive industry is not only a part of economic activity, but also a cultural symbol deeply rooted in society. In many countries, especially Europe and Japan, the car has gone beyond the role of a means of transportation to become a symbol of identity, status and taste.
This phenomenon is the same as the psychology of buying luxury goods, reflecting people's consumption concepts and value orientations. Luxury cars in traditional cars tend to have many luxury-level features, such as exquisite craftsmanship, unique exterior design, luxurious interiors, etc. These features not only enhance the quality and value of the car, but also give the car more "social attributes".
Many times, wealthy families need to have a luxury car, because anyone who has done business knows that if you drive an ordinary car worth tens of thousands of dollars to negotiate a big business, the other party may doubt your financial strength, which will eventually lead to trust barriers and make the negotiation fail.
And if you drive millions or even tens of millions of luxury cars to negotiate business, you can often leave a deep impression on the other party, and it will naturally enhance the trust in you.
In addition, for many people who do business, owning a luxury car can also use the car as a mortgage or debt when their business is short of money or debts, giving themselves a chance to make a comeback. At present, like Big G, even if it has been sold dozens of times, it is still very expensive. Not only is it efficient to talk about business, but it is also very valuable and can be quickly cashed out at any time.
Therefore, for many consumers, owning a traditional high-end car is not only for practicality, but also to show their social status and taste, and for the convenience of social and economic activities. This demand can also drive traditional automakers to continuously launch more luxurious and high-end models to meet this psychological demand of consumers.
Although there are some electric luxury cars now, their status is still a little worse than that of traditional fuel vehicles, so in the long run, it will take a long time for fuel vehicles to be eliminated, which is also an important reason why the development of electric cars in Japan and Europe is very slow.
2.Impact of the automotive ecosystem
The promotion of tram technology is not only a technical issue, but also a complex process involving industrial transformation and cultural change. For many countries, the transition from traditional to high-tech industries is a long and painful process.
Japan and Europe occupy an important position in the traditional industrial field, and there will inevitably be many challenges in the process of transformation. They need to adjust the industrial structure and find new economic growth points, which requires the investment of time and resources.
In addition, Japan and Europe will need to consider the impact on the existing job market and industrial structure, as well as relations with the rest of the world, especially raw material countries and potential markets. In the face of these complex factors, their investment and R&D in the field of electric vehicles are restricted.
With the rapid development of science and technology, trams have gradually become the new favorite of the market. And Chinese enterprises have an incomparable advantage in this competition.
From a technical point of view, whether it is battery technology, motor technology or electronic control technology, China has made great progress, which provides a solid foundation for the production of trams, in addition, Chinese enterprises are also actively introducing international advanced technology, cooperating with internationally renowned brands, and constantly improving their technical strength.
From a market perspective, China has a huge consumer market and a well-established industrial chain. Especially when it comes to electric luxury cars, not only high-end technology is required, but also high-quality manufacturing and fine craftsmanship. Chinese enterprises can make full use of the advantages of the domestic industrial chain to reduce costs and improve efficiency when producing trams.
The future of trams is not only a technological triumph, but also an all-encompassing social evolution. The tram is not just a substitute for cars, but also a lifestyle change. It needs to be deeply integrated with urban planning, traffic management, energy structure and other aspects. Therefore, Chinese companies need to continue to learn from their predecessors and improve their brand value and marketing capabilities.
In the future, with the improvement of environmental awareness and the strengthening of policy support, the demand for electric vehicles will continue to grow. As long as they continue to learn, innovate and improve their comprehensive capabilities, I believe that Chinese companies will achieve great success in this field. Chinese companies also have great potential to become producers and exporters of trams.