In 2023, only Xiaomi will ship more than 100 million yuan of Chinese mobile phone brands in overseas markets
Foreign markets are moving further and further away from Chinese mobile phones, and the overseas sales of Chinese mobile phone brands are not as good as in previous years. Only the Chinese mobile phone brand Xiaomi has sold more than 100 million units in foreign markets, while domestic brands have barely gone abroad.
Analysts**, global sales of Xiaomi phones will reach about 14.6 billion units, of which domestic sales will reach 40 million units, and foreign sales will reach 100 million units; In second place is Transsion, which has sold 94.9 million units, just one step away from 100 million units, but almost all of its sales come from outside China.
It is worth noting that the two mobile phone brands, Xiaomi and Transsion, have relied on overseas sales to rank among the top five in the world, while other domestic mobile phone brands that rely on the local market have been squeezed out of the top five, indicating that the influence of the Chinese market is weakening.
China's mobile phone shipments are also declining year on year: 2016 was the peak year for mobile phone sales in China, reaching 4700 million units, representing 34% of the global market share; By 2023, China's mobile phone shipments will drop to 2700 million units, accounting for about 23% of the global market share.
The performance of Xiaomi and Transsion is a good example for China's mobile phone industry to learn from. With the changes in the global market, if you want to be strong in the international market, you must go abroad, and it is difficult to break out of the international mobile phone market only by relying on the domestic market.
In fact, it's not just a problem with domestic phone brands: Samsung's market share in China is only 1%, but this does not affect its global dominance. Apple will become the global leader in the mobile phone market in 2023, with about three-quarters of its phones sold outside of China.
But now it is not easy for Chinese mobile phones to go abroad, Chinese mobile phone brands have been very successful abroad, but in recent years, I don't know why, India has been suppressing Chinese mobile phones, so the sales of Chinese mobile phones in India have declined, and Samsung has surpassed Chinese mobile phones and become the first in the Indian market.
Europe is another difficult market for Chinese mobile phones. Nokia sued *** mobile phone brands for patent infringement and prevented them from being sold in Germany, thus preventing the rapid rise of Chinese brands in Europe.
In the U.S. market, only two or three Chinese mobile phone brands can enter, in desperation, Chinese mobile phone brands set their sights on the Middle East, Africa, Southeast Asia, South America, but the setback in the European and Indian markets has caused Chinese mobile phone sales to decline, after all, Europe and India are China's largest overseas markets.
The development of domestic mobile phone brands has entered a new stage, and some domestic mobile phone brands continue to innovate in the domestic market, which has caused a lot of pressure on Apple, resulting in Apple's declining sales in the Chinese market, but the Chinese market has not been what it used to be, and domestic mobile phone brands that want to develop and grow have to go abroad.