Samsung lost the throne for 12 consecutive years and was taken away by Apple, who is to blame?
If you read the news regularly, you will realize that Samsung is the best phone in the world.
In fact, from 2011 to 2022, Samsung has been the world's No. 1 mobile phone seller for twelve consecutive years, and although Samsung's market share in China has fallen to less than 1%, it is still firmly in the first place.
In this regard, Samsung is still very strong, and there is no boast of Samsung on the Internet, but this Samsung phone is really great.
In these twelve years, Huawei challenged Samsung, but failed; At one point, Huawei surpassed Samsung to become the number one in the world. Apple challenges every year, but fails every year.
But in 2023, Apple has successfully challenged us! It has succeeded in weakening Samsung.
According to statistics, Apple's global sales volume in 2023 is 23.5 billion units, an increase of 37%, ranking first. In comparison, Samsung had to settle for second place with 226.6 billion units, down 136%。
Whereas, Xiaomi's sales volume is 145.9 billion units, down 47%。
Why is Apple so strong in 2023? There are several reasons for this:
If we take Samsung as an example, we can see that Samsung's decline is even more striking, with a year-on-year decrease of 136%, 30 million units less than last year, which is why Apple surpassed Samsung, Xiaomi and Oppo saw a slightly smaller decline, only 47% and 99%, less than Samsung.
For example, Apple has done a good job, and as we all know, the iPhone 15 will fight a ** battle in 2023: many people complain that Apple is not innovative enough and feel that ** is too low, so they buy it one after another, and as a result, sales skyrocket.
Of course, there is another very important reason, that is, Samsung is declining in China, China, as the world's largest mobile phone market, has a huge influence, and Samsung can't get a piece of the Chinese market at all.
Over the past few years, Huawei has gradually been phased out, and Apple's sales in China have been increasing, stealing most of Huawei's market share, allowing Apple's sales to continue to increase, coupled with the Chinese market, making Apple the number one in the world.
Although Apple has taken away twelve years of supremacy from Samsung, it is unlikely that it will regain the number one position in 2024, and as soon as Huawei returns, Apple's market will be taken away and its sales will drop significantly.
Samsung doesn't have a large market share in China and therefore won't be affected much, and once the incident is over, Samsung is likely to regain the first position, while Apple will return to the second position.