Sales will never give a product anything, let alone change or improve the quality of the product, sales are just to show the best product.
Whether it's online or offline, live streaming or TV commercials, sales promotion is just the icing on the cake for the product.
Product research and development, production, sales and operation are the different links to realize the value of the product, sales is only a procedure for product realization, and the value and quality of the product are king.
Webcast is just a way to sell, and the commercial remuneration of live broadcast influencers comes more from the current market value than the actual value. Market value depends on the market and is ultimately influenced by the market. In the end, it should also be formed by the market in a reasonable range. In today's fierce competition, many companies say that profits are low, but from the perspective of the benefits of live streaming on the Internet, the profits of products seem to be very high.
Consumption should be rational, not emotional. For online celebrity sales, consumers should still pay attention to the quality of the product, not who is selling.
To see the quality of the product, we need to pay attention to authoritative information or documents such as product manufacturers, product certificates, inspection reports, brand values, etc., rather than only focusing on the seller's rhetoric or the number of people who place orders.
If we consume just because we like Internet celebrities, because we consume from a fan-oriented position rather than a consumption-based position, it is at least irrational, but there is no right or wrong, only likes and dislikes. The interaction between streamers and fans is not based on the product, but more on human nature. If the anchor has mastered human nature, he will be able to have traffic. Just like the real estate of the year, they all chase the wind, buy up or not buy down, and in the end, it is clear who made and who lost money.
But once there is a problem with the product, we may think that it is a problem with the character of the Internet celebrity, and ignore the problems behind the management and product, which is also irrational.
Only rational consumption is the correct respect for products and sellers.
Webcasts are overwhelming, and influencers may start with talent and benefit from products and fans, but they can also lose out on products or character. Only by having the right values, consistently selling good products, and using good talents to attract fans and consumers can you occupy a place in the ranks of selling the same products.
Although live broadcast is also a kind of business, buying and selling freely, and it will not break the law, but if you can't formulate certain rules and correct guidance, it is also possible that the energy of the so-called Internet celebrity will outweigh the quality of the product, and the bad currency can drive out the good money and crowd out the good product by catching up with the traffic of the Internet celebrity. The money and traffic of Internet celebrities have formed a bad atmosphere, affecting many people's values and professional mentality, and making some students have the dream of making a lot of money by doing live broadcasts after graduation. It's better to chase stars and be inspirational.
When a genuine product brand, the sales volume loses to the live stream. When an entrepreneur who pursues quality, in order to save the company, he has to be an Internet celebrity to bring goods.
Think about whether the company's sales philosophy is not up to date, or is the consumer's concept out of reality?
Really good brands, good products don't need to be bought through live broadcasts, but the reality is not necessarily so. When a good product is sold by the live broadcast and the volume cannot be sold, is it just a loss for the enterprise? Isn't it a loss for the consumer?