Introduction
Introduction
"In Jiejiang Village, Hengyang City, Hunan Province, many greenhouses collapsed due to snow. ”In the past two days, a "low-temperature rain, snow and freezing information reporting platform" to promote mutual assistance in returning to their hometowns has been swiped in the circle of friends to help the public quickly report the disaster situation and mutual aid information, and protect the returning passengers to return home safely and smoothly for the New Year.Friends who are stuck on the G318 highway in Xiantao City, Hubei Province, can contact me if they need water and food. ”…
In the context of the continuous impact of blizzard and freezing rain on production and life, this mini program launched by the National Disaster Reduction Center of the Ministry of Emergency Management, the National Emergency Broadcasting of ** Radio and Television Station and Tencent is not only an in-depth exploration of creating a new type of emergency communication, but also an innovative practice of the Internet platform for good, and a vivid landing of the "news + service" model.
(1) From emergency broadcasting to full integration
An in-depth exploration of a new type of emergency communication
In the past few days, the central and eastern regions of China have encountered the most complicated Spring Festival weather since 2009, and the production and life of some areas have been affected by the low-temperature rain, snow and freezing weather, and the snow and icy roads have also affected the return of tourists to their hometowns. Under extreme weather, how to make emergency information faster and more accurate has become a common topic in front of the world. In the face of the "most complicated Spring Festival", the radio and television station quickly activated the emergency reporting mechanism, and played a "combination punch" of emergency communication in the form of emergency information release, emergency reporting, disaster prevention and avoidance guides, etc., and issued a warm and powerful emergency voice of the main station. Founded in April 2013 in Lushan, Sichuan, the national emergency broadcasting naturally has the best genes to overcome difficulties, and has carried out many beneficial practices in emergency reporting. With the change in the focus of emergency propaganda work, in November 2023, the National Emergency Broadcasting Center of ** Radio and Television Station was unveiled. Under the working mechanism of the new National Emergency Broadcasting Center, the first radio and television station is empowered by smart technology to "one-click upgrade" the communication capacity of the whole platform such as early warning information, emergency news, and emergency science popularization, so as to further improve the speed and accuracy of emergency information dissemination, provide more efficient and practical emergency information public services for the public, and help promote the modernization of the emergency management system and capabilities. Under the working mechanism of the new National Emergency Broadcasting Center, collaboration and sharing, overall construction, and comprehensive integration have become the key to solving the problem. The main station and the Ministry of Emergency Management coordinate and dispatch emergency forces from all walks of life to create a new emergency communication matrix with central and local linkage, participation of all parties, and sharing by the whole people. The "Low Temperature Rain and Snow Freezing Information Reporting Platform" launched this time not only links with the National Disaster Reduction Center of the Ministry of Emergency Management, so that the public can check the dynamic warning information released by the National Emergency Broadcasting Center in a timely manner, as well as the popular science content of freezing rain and snow disaster prevention, master emergency avoidance skills, and help disaster research and rescue, but also with the help of Tencent's innovation ability, it can quickly report disaster damage and help information through WeChat mini programs, and promote mutual assistance on the way home. The joint efforts of all parties to create a new communication matrix for emergency management are pragmatic and innovative measures to adapt to the communication characteristics of the mobile Internet era and promote the integrated development of the world. In the future normalized emergency publicity, it is expected to contribute to serving the overall situation of the party and the country, and promoting the modernization of the emergency management system and capabilities. 
(2) The acquisition of disaster and relief information extends from government affairs channels to socializationInternet platforms have a lot to offer
In disaster research and judgment and emergency relief, Internet platforms play an increasingly important role with their extensive linkage, rapid iteration, and collaborative processing. Major natural disasters have brought great challenges to the rapid acquisition of information and the rapid assessment of disaster conditions and relief needs in the disaster areas
First, the traditional means of obtaining disaster information cannot play an effective role under the conditions of major disasters;In this context, the National Disaster Reduction Center of the Ministry of Emergency Management has led the National Key R&D Program to explore the creation of a disaster and rescue information acquisition system that integrates socialized channels under the leadership of the government affairs system, so as to provide "reliable" and "usable" scientific and technological achievements for the rapid acquisition and judgment of natural disasters and relief needs. In July 2021, during a rare heavy rainstorm in Henan Province, a "Life-saving Document" called "Information on Persons to be Rescued" was swiped on social platforms and Moments, using Tencent's ability to collaborate on Docs, growing from an initial demand to a mutual aid resource docking platform. Within 24 hours of its launch, the number of visits exceeded 2.5 million, setting a record for the number of visits to a single document of the product. Based on its experience in social emergency response such as "life-saving documents", Tencent has been exploring the construction of a digital disaster prevention and emergency response network, building a comprehensive platform for emergency response, and bringing together and sharing material information, personnel information, and disaster information. From the functions of "travel epidemic prevention policy inquiry" and "public welfare mutual assistance against new crown drugs" during the epidemic prevention period, to the "flood relief information reporting platform" released during the flood in the north last year, the Internet platform has continuously played a role in the fields of public welfare and mutual assistance, social emergency response, etc., and has a lot to do. The "Low Temperature, Rain, Snow and Freezing Information Reporting Platform" launched this time is realized by the National Disaster Reduction Center of the Ministry of Emergency Management, the National Emergency Broadcasting Center of ** Radio and Television Station, the Social Emergency Response Laboratory of Tencent's Sustainable Social Value Business Unit (SSV), WeChat Soyisou, Tencent News, Tencent Docs and other teams, based on Tencent Maps and Tencent Mobility Service Basic Platform capabilities. Through the information sharing and mutual aid model, we help and accompany the majority of users to embark on the journey home more comfortably. Since the launch of the mini program, many passengers have reported problems such as snow and ice on the road, and some netizens have spontaneously provided mutual assistance measures such as drinking water, food, and warm supplies. Social forces have also joined in, and 175 high-speed gas stations have been connected to the platform, submitting help information and caring service station locations, and providing help and supplies to those stranded on the road offline. "The picture is not budding, and the consideration is not in the future. "Social emergencies not only need to respond quickly at critical moments, but also need to work for a long time to create a normalized emergency response mechanism. Tencent has always leveraged its connectivity advantages to provide users with high-quality services, while constantly exploring ways to solve practical problems in social emergencies through product technical capabilities. Tencent SSV Social Emergency Lab focuses on daily emergency rescue in the field of life, develops an "online appointment" emergency platform, and creates a "5-minute social rescue circle", hoping to give full play to its expertise and resources in the field of digitalization and intelligence, assist the competent authorities, and realize socialized one-click rescue. Under the guidance of the concept of "technology for good", the innovative power of technology and products, and the heart of goodness to solve human problems and social pain points, have become a trickle of good that permeates every product and business, and is transformed into sustainable rescue and mutual aid capabilities.Second, high-tech means such as satellite remote sensing and aerial remote sensing are limited by application scenarios;
Third, the Internet disaster data processing algorithm is not intelligent and efficient enough.
(3) From addition to integration
The innovative application of "news + service" has been vividly implemented
Under the new requirements for accelerating deep integration, how to better guide the people and serve the people has become a must-answer question. Some mainstream enterprises focus on the main business, pay attention to people's livelihood, and closely follow the market, and actively explore the operation mode of "news + service", and technology complement each other, so as to break the "scattered" information with integration and innovation, realize the "gathering" of news and services, reflect the thoughts and hopes of the people, and effectively respond to social concerns. In order to comply with the integrated development of the first country, in 2022, the Chinese Journalists Association added an application innovation award to the selection of the China News Award to encourage the application of information network technology and the research and development of innovative information service products of "news + service". In recent years, more and more innovative service products of "news + service" have emerged, and many innovative practices have emerged in the domestic mainstream ** emergency mutual aid platform in epidemic prevention and control, rainstorm disasters and other emergencies. **Radio and Television Station relies on brand columns to build a vertical public service platform, "Today's Statement" popularizes legal knowledge with case explanations, and "Life Circle" builds an interactive platform for netizens and doctors. During the epidemic period, Beijing and other countries relied on the anti-epidemic mutual aid channel opened by the platform, and relied on the advantages of the first to realize the interconnection and real-time interaction between the masses and the people. In the summer of 2023, the Beijing-Tianjin-Hebei region was hit by heavy rainfall, and the first radio and television station, Beijing, Shenzhen Evening News, etc., cooperated with Tencent Public Welfare to launch two mini programs, "Rainstorm Relief Information Reporting in the Northern Region" and "Map of Rainstorm Water Accumulation Points", and "opened the secondary menu bar" and automatic reply function on each **WeChat official account to support the spread of small programs. 
After years of integration, the mainstream has become an interface and window for connecting with the people and serving the audience while delivering authoritative news information, applying big data, artificial intelligence and other technologies to gradually launch more intimate and personal high-quality services for the people. The innovative products of "news + service" represented by the "low temperature rain and snow freezing information reporting platform" effectively promote information dissemination and service optimization while building a solid mainstream propaganda position, and build online and offline concentric circles, which are at the same frequency with the people's hearts and resonance with the people's needs.