According to the latest IDC report, the domestic mobile phone market is undergoing significant changes. In the sales figures for the fourth quarter of 2023, Huawei managed to move up to fourth place, while Xiaomi became part of the "Other" category. Apple is still firmly in first place, Honor is in first place in domestic mobile phones, Vivo is in third place, and Oppo's market share has dropped significantly. Huawei has achieved success with the undersupplied Huawei Mate 60 series, which has seen a significant increase in market share, showing strong growth momentum.
It is worth mentioning that Xiaomi's Xiaomi 14 series and Redmi K70 series launched in the past year did not help it much in the mobile phone market, which led to its failure to enter the top five. Throughout 2023, the market share of mobile phones will be Apple, Honor, OPPO, vivo, and Xiaomi, and the gap between Xiaomi and vivo will reach 33%, showing the widening gap between Xiaomi and other brands. If the Huawei Mate60 Pro** is sufficient, Xiaomi may be classified as an "other" brand again.
In 2024, Huawei mobile phones will fully return to the market. With the launch of the Huawei Mate60 series, the problem of the Kirin 5G chip has been solved, and the launch of the nova12Pro further confirms the full return of the Kirin chip. Huawei P70 series is coming, according to the news that this series of mobile phones will also be equipped with Kirin chips, which means that all Huawei mobile phones are back, including Mate series, P series and Nova series. Huawei will quickly regain the lost market share, which will have a big impact on other mobile phone brands, the most affected of which may be Xiaomi.
There is a significant difference between Huawei phones and other brands of phones, and that is that it has a longer life cycle. For example, the Huawei Mate60 Pro has been on the market for five months and still maintains strong sales. Most of the other brands of mobile phones ushered in sales peaks in the first three months. This is because the uniqueness of Huawei Mate60Pro not only uses the self-developed Kirin 9000S5G chip, but also the first product to commercialize satellite voice communication on smartphones. In addition, Huawei has independently developed many technologies and materials, such as the second-generation Kunlun glass and the XMAGE impact system, which reflect the strong strength of domestic mobile phones.
Looking ahead to 2024, the domestic mobile phone market may face earth-shaking changes. There are three main factors that are likely to drive market change.
First of all, the full return of Huawei mobile phones will break the market pattern. With the advent of the Huawei Mate 60 series and the upcoming Huawei P70 series, Huawei will regain market share. This will pose huge competitive pressure on other domestic mobile phone brands, especially for Xiaomi.
Second, consumer requirements for mobile phones are changing. In addition to appearance and performance, users are increasingly demanding photographic capabilities, battery life, and network connection speeds. Mobile phone brands need to adapt to consumer expectations to gain a competitive edge in the market.
Finally, the easing of tensions in the global chip chain will help restore the normal operation of the mobile phone industry. At present, the global chip shortage is an important factor restricting the development of the mobile phone industry, but according to the world, with the steady development of various factors, the chip chain will gradually ease, which will enable mobile phone brands to better meet market demand.
To sum up, with the return of Huawei mobile phones and changes in consumer demand, the domestic mobile phone market will face huge changes in 2024. Huawei will aggressively compete for market share, while other brands will need to adapt to market changes in order to remain competitive. For consumers, this also means more choice and a better mobile phone experience.