2023 is a year of fierce competition in the smartphone market, with major brands striving for more market share. Through the data analysis of a number of research institutions (Canalys, Counterpoint, IDC), it can be found that in the ranking of mobile phone shipments throughout the year, Apple, Huawei and OPPO are particularly prominent. First, let's look at Apple. Although Apple's mobile phone is relatively high**, its product quality and system experience have been highly recognized, which is one of the reasons why Apple has maintained strong sales in the global market.
According to Counterpoint, Apple's global smartphone market share in 2023 is 179%, ranking first. Although Apple's performance is good, its high-end ** has put many consumers off. Therefore, if Apple is able to cut prices further, its sales could be even more terrifying. In addition, vivo, as one of the representatives of domestic smartphone manufacturers, ranks in the top two in the ranking for the whole year of 2023, while Huawei has 52A 1% increase is expected in the future.
Of course, in addition to Huawei and vivo, OPPO also performed very well, with 16With a market share of 2%, it ranks third in China's smartphone market share ranking for the whole year of 2023. Especially in the high-end market, OPPO also has a good performance. At present, in addition to Huawei, there are not many competitors in the high-end price range of the domestic market, but it can be seen that OPPO's high-end flagship folding screen Find N3 Flip has great potential and won the first place in the sales of vertical folding mobile phones in 2023, which can be said to be the "iPhone" of the folding screen track.
Last year, OPPO made a bold attempt in system interaction and image gameplay, which also provided experience and opportunities for subsequent product development. The Find N3 Flip, for example, was arguably the most creative phone of the last year.
It is equipped with a very good ultra-light triple camera system, including an excellent 2x zoom portrait lens and an OIS large-bottom wide-angle lens on a small body and a high-pixel ultra-wide-angle lens. In terms of image algorithms,Find N3 Flip uses OPPO's self-developed super light and shadow algorithm,Find N3 Flip can accurately restore the natural light and shadow and color of the face when shooting portraits,Make**Light and dark alternate with a sense of hierarchy,Real and natural。 At the same time, the background blur effect is also very natural, and it is very textured when you shoot it casually.
In order to improve the user's experience of a small folding phone, Find N3 Flip has also upgraded the external screen, 3The 26-inch outer screen allows for a smooth and silky operation experience without any obstacles. In addition, in order to facilitate users to use third-party applications, such as Xiaohongshu, Douyin, WeChat, Maps, etc., Find N3 Flip has also customized the user interface and interaction design for these applications, so that even if the large screen is not turned on, you can get the same interactive experience as the large screen. Suffice it to say, the Find N3 Flip is very unique in this regard.
In addition, OPPO's Reno series also performs very well, especially the Reno 11 Super Standard Edition, which not only has a high-performance configuration, but also has an excellent appearance design and camera function. Compared with the conventional cameras of mid-range machines, RENO11 is equipped with a DSLR-level portrait lens, and with the flagship-level super light and shadow image algorithm, the mid-range machine also has the ability to approach the portrait of the flagship machine. Therefore, the sales of Reno 11 are very hot, and the first 30 minutes of the first sale won a score 288% higher than the previous generation.
The Find X7 series, launched in early 2024, is leading the industry. First of all, the self-developed Tidal architecture maximizes the super performance of the Dimensity 9300, and the Find X7 Antutu running score exceeds 231W, which is the strongest performance release on the same platform. In terms of imaging, the Find X7 series also stepped into a no-man's land for the first time, equipped with 6x+3x dual periscope telephoto lenses, and cooperated with Hasselblad's new generation of super light and shadow imaging system to achieve a tomography leap in image level. It can be said that whether it is in terms of performance tuning or double periscope, it fully demonstrates OPPO's strength and innovation ability in terms of technology.
Overall, 2023 is the year of involution for mobile phone manufacturers, with high-end flagships blooming, such as Huawei Mate60 and OPPO Find N3 Flip. It can be seen that domestic manufacturers, including OPPO, are launching innovative product design and imaging technology, and have achieved good results. In the future, with the continuous emergence of new technologies, the competition in the smartphone market will become more intense, and we look forward to seeing manufacturers continue to innovate and bring more surprises.