There is a well-known saying in the automotive industry: "Whoever gets a car wins the world." ”
If you can't use a product that can increase the volume and have a good reputation in the sedan market, then such a brand can never be regarded as a head brand.
If it is said that "those who get cars get the world", then those who get B-class cars get cars.
Unlike the A-class, which is oriented towards families and focuses on affordability, a B-class car represents the brand image to a large extent. Whether the positioning focuses on sports or business, whether the power technology is leading or mediocre, and whether the quality can stand the test of time or is short-lived. The strength of the B-segment is the strength of the brand.
Even if the independent brand and the new forces are caught between the two sides, and the joint venture brands are almost powerless to fight back in the past 2023, in the B-segment car field, the defense line of the joint venture brand is still solid.
Taking the latest monthly sales performance available as an example, in November, 8 of the top 10 B-segment car sales were from joint venture brands, and 1 was the Tesla Model 3, which has a strong brand.
So, who is the remaining 1 product?
It is to highlight the encirclement of a number of American, German and Japanese products, and tear a hole in the impregnable defense line of the joint venture brand H5.
The new Hongqi H5, new Chinese style, new texture
Hongqi H5 breaks the stereotype of the outside world, not only at the sales level.
In the 2023 CEC China Endurance Championship held last year, the all-new Hongqi H5 participated in five races. Unexpectedly, but unexpectedly, the all-new Hongqi H5 team won both the Constructors' and Drivers' of the Year championships.
The reason why it is unexpected, on the one hand, is because in the impetuous environment, few brands are willing to brush the track and brush the results, but the Hongqi brand has its own persistence;On the other hand, there are many powerful brands such as Lamborghini and Audi participating in this competition.
Not afraid of the duel between hard power, the new Hongqi H5 does not rely on recklessness, but out of confidence in its own strength.
The all-new Hongqi H5 has a new generation of 20T L4 engine, in terms of parameters, the maximum power of the engine can reach 224PS, the peak torque has come to 340N·m, and it is matched with an 8-speed manual automatic transmission.
For comparison, Camry 2The 5-liter engine model has a maximum power of only 207 PS and a peak power of only 244 NmThe Magotan with enough power is matched with a 7-speed manual automatic gearbox in terms of transmission.
None of the joint venture products have been perfect, but the new Hongqi H5 has done it.
Some people may argue that the advantage of Japanese cars is not in power handling but in comfort. Power handling and comfort are never in conflict with each other, so why choose one over the other?Why can't you have both?
This is the advantage of the all-new Hongqi H5 over the joint venture products. Inclusive, the new Hongqi H5 does not make a trade-off between performance and comfort, and gives it all to users.
With a vehicle size of 4988*1875*1470mm and a wheelbase of 2920mm, the new Hongqi H5 not only has a slender and elegant body posture, but also shows users an excellent interior space through superior body size.
Let's make a comparison. The vehicle size of the Camry is 4885*1840*1455mm, and the wheelbase is 2825mm;The vehicle size of Magotan is 4866*1832*1479mm, and the wheelbase is 2871mm.
The difference in the size of the vehicle is not a star and a half, and the space experience in the car will naturally form a huge gap.
In addition to ride comfort, another advantage of the all-new Hongqi H5 is the emphasis on health. The interior of the car uses a variety of health materials such as environmentally friendly microfiber interior skin and water-based damping paint, and thanks to this, the new Hongqi H5 has been certified as a zero-formaldehyde healthy car by the China Consumers Association.
The intention of using materials reflects the sense of responsibility of Hongqi brand in the face of Chinese users.
At the same time, in order to actively respond to Chinese consumers' attention to intelligent car experience, the all-new Hongqi H5 is equipped with the brand's self-developed Qisi 10 system. Among them, one of the functions that impressed the author is the emotional full-scene voice system, users can have continuous dialogue with the new Hongqi H5, and based on the sound source positioning function, users can voice control the 17 functions of the vehicle, and every user in the car is a beneficiary.
In addition, the all-new Hongqi H5 is equipped with a vehicle-level intelligent OTA function, which is the first in its class. This ability is also something that Camry, which has refused to upgrade even if users have complained many times, cannot have.
In terms of sincerity, it depends on Chinese brands
One of the main themes of 2023 is undoubtedly the industry-wide price reduction war. The sales volume of many joint venture products of the same level can show a "tail-lifting" phenomenon at the end of the year, which is largely due to the huge price reduction.
However, it is important to know that not all price reductions are a sign of brand sincerity. How much to reduce and how to reduce it are factors that should be taken into account.
Brand new Hongqi H5 1The official price of the 5T variant is $1598—16.980,000 yuan, 2The official price of the 0T version is $1798—21.580,000 yuan, the price of the hybrid version is 1898—22.580,000 yuan.
For comparison, the official ** range of the 2023 Camry is 1798—26.980,000 yuan. First of all, in terms of pricing, Camry's sincerity is much inferior. At present, even after dealer discounts, the starting price of the Camry is 15780,000 yuan. More importantly, when the first comes to the position of head-to-head competition, Camry cannot catch up with the new Hongqi H5 in terms of power performance, body size, or intelligent ability.
In more straightforward words, under the same **, the new Hongqi H5 can give users a better product experience.
It costs 21280,000 yuan Camry 2023 model 25Q Ultimate, and priced at 21580,000 yuan brand new Hongqi H5 20T automatic Zhilian flagship version for comparison.
The dynamics have already been compared and will not be repeated here.
In terms of active safety functions, the new Hongqi H5 can be said to be directly full, and merging assistance, fatigue driving reminder, and traffic sign recognition are all functions that Camry does not haveIn terms of auxiliary equipment, the Camry only offers a normal reversing camera, while the all-new Hongqi H5 offers a 360° panoramic reversing camera.
In terms of details, the new Hongqi H5 car is equipped with a very practical function of wireless charging, the front main driver's seat is equipped with a massage function, and the second-row seats are also equipped with a heating function and support proportional reclining, which are also the capabilities that the stereotypical "comfortable" Camry does not have.
Not to mention 12A 6-inch central control screen, 5G network and vehicle-level smart OTA are available.
For some products, sincerity comes from the unavoidable price reduction;The new Hongqi H5 itself is full of sincerity.
Write at the end
In the 2023 Chinese automobile user satisfaction evaluation, the all-new Hongqi H5 and the new Hongqi HS5 won the first place in both categoriesLast year, the annual sales of Hongqi H5 exceeded 100,000 units, and sales have been rising.
Behind the double harvest of sales and word-of-mouth, the new Hongqi H5 and Hongqi brand have spared no effort to show the strength and sincerity of Chinese brands and Chinese products to Chinese users.
In 2023, a hole will be opened in the B-segment car market dominated by joint venture products, so in 2024, can Hongqi H5 tear this hole even bigger?We'll see.
*From the Internet, invaded and deleted).