I have been running a shoe store for a few years, and although the physical store is under a lot of pressure now, I still believe in the saying: it is better to open a shoe store than to do business. As long as you do it carefully, you can still get out of a way, after all, no matter how good the sales on the Internet are, there are still very few people who can be really satisfied, unlike clothing, shoes are uncomfortable, that is really uncomfortable, not to mention that the goods are not right, and the quality is greatly discounted.
The following three points are a few thoughts I have summarized for your reference:
First of all, shoe stores are different from clothing stores, and it is much more difficult to recruit shopping guides, so if there are similar shopping guides, they must be retained and cultivated well.
Clothing basically the warehouse will not be very large, it will be very convenient to find clothes, shoe stores will have a relatively large warehouse, it is more difficult to find goods, meet some picky customers, may have to take a few pairs of shoes, if the shopping guide is not patient enough, do a period of time will be boring, it is easy to leave.
Often arrive on the need to tally, moving and lifting is a common thing, not all shopping guides are willing to do these things, if there is to learn to cherish.
When the customer tries on shoes, when encountering children or older guests, the shopping guide needs to squat down to help the customer, not that you can make the shopping guide squat down if you give a high salary, so the basic salary of the shoe store shopping guide is more than 1,000 more than the clothing store shopping guide, which is certain.
Secondly, the sorting and planning of the warehouse.
If your warehouse is neat and clear, it must save a lot of trouble, if there are no rules, it will seriously affect sales, even if the average day sells two pairs of shoes, it is also a big year. Therefore, we must learn to sort out the warehouse, and a good warehousing concept can also help to leave a shopping guide.
Again, know how to buy and clean up the tail goods. The most uncomfortable part of running a shoe store is the handling of tail goods. Because once the season or the code is broken, only very suitable guests will be willing to pay, not because you are low, not suitable for free to others, but also to see whether others are willing to receive, so you must be familiar with your own goods, at this time it seems how important it is for a diligent and excellent shopping guide.
For example, the salary of 5000-6000 yuan for the shopping guide in our shopping mall clothing store is very common and normal, but the shoe store must be above 7000, and there is a good incentive plan to make the shopping guide interested and hope to get more than 8000, so that a virtuous circle will be formed.
If you do a shoe store, it's not generous enough, so it's too easy to give employees the opportunity and excuse to fish, of course, I'm just a traditional idea, and the idea of talking is also a traditional business way, because I can't understand it when I see a trick or activity on the Internet, which can double the performance several times.
I can dare to express my feelings, because I see many friends who run shoe stores always complain about this and that, maybe as ordinary people, we can do a good job in these aspects, at least we can make progress compared to before. It can't be said that others are trustworthy, as we ordinary people, what suits us is good, and it makes sense to exist, and maybe we can diverge our thinking in other people's explanations and come up with more ideas and inspiration. I wish you all a prosperous business in 2024!