The dairy market has always been an important area in China's agriculture and food industry. In recent years, the dairy market has evolved as consumer demand for dairy products has increased. The latest policy and industry trends show that China's dairy industry is undergoing a transition from ambient milk to low-temperature milk, and this shift is reflected in the 2024 policy to "improve standards and promote fresh milk consumption".
China's dairy market has always been dominated by ambient milk, but in recent years, low-temperature milk, especially fresh milk, has become a new focus of competition for dairy companies. Growing consumer demand for healthier, fresher dairy products has prompted dairy companies to ramp up the production and promotion of low-temperature milk.
The adjustment of the policy direction of the dairy industry in 2024 shows a new focus on the development of the dairy industry. Compared with the 2023 document, the key words in 2024 have changed from emphasizing the expansion of production and transformation and upgrading to improving standards and promoting fresh milk consumption. This indicates a desire to pay more attention to the quality and standards of dairy products to meet consumer demand for high-quality dairy products.
Song Liang, head of the expert group of China Agricultural Reclamation Dairy Alliance, pointed out that there are already many standards for dairy products in China, but for emerging product categories, especially ultra-high milk in low-temperature milk, it is still necessary to further subdivide and improve the standards. This will help ensure the quality and safety of the product, while also helping to increase consumer confidence.
*One of the concerns is the improvement of liquid milk standards. This includes the process, temperature and other production and quality criteria for liquid milk. This will help ensure the freshness and quality of the liquid milk, providing a better consumer experience.
Another policy direction is to standardize the labeling of recombined milk. Recombined milk is an important ingredient in dairy production, and its quality and purity are critical to the quality of the entire product. ** will help to ensure the quality of recombined milk, which in turn improves the overall quality of dairy products.
* Emphasizing the importance of promoting fresh milk consumption. Not only will this meet consumer demand for fresher, healthier dairy products, but it will also help farmers and dairy businesses earn better returns. Encouraging fresh milk consumption also helps to increase the overall value of the dairy industry.
In order to achieve the policy's goals, the dairy industry needs to rely on technology and innovation. New production processes, packaging technologies and first-chain management methods can improve the quality and sustainability of dairy products while also reducing production costs.
* Encourage dairy enterprises to integrate in the industrial chain, from pasture to production line to sales end, to improve efficiency and reduce waste. This can help the dairy industry better respond to changes in market demand and ensure the freshness and quality of the product.
China's dairy market is undergoing a transition from ambient milk to low-temperature milk, and the policy direction of ** has also been adjusted, emphasizing the improvement of standards and the promotion of fresh milk consumption. This shift will help improve the quality of dairy products and meet the needs of consumers, while also creating more opportunities for the sustainable development of the dairy industry. Driven by technology and innovation, China's dairy industry is expected to continue to grow and provide more high-quality dairy products to domestic consumers.