Chao News client reporter Zhu Yao.
The Spring Festival is coming, and you will find that the post-90s and post-00s around you are serious about buying New Year's goods.
hung a flocking zodiac dragon red couplets for the home, and even the cat nest at home has a small couplet to welcome the new year; In order to be the atmosphere group on the night of Chinese New Year's Eve, I secretly bought a big red envelope with a lottery function; Fascinated by the cyber blessing transfer, the refrigerator is plastered with all kinds of God of Wealth ......
Recently, on the Tao factory, the "dragon content" has reached a new high. According to the latest data, compared with January 2023, the search index of young people consuming "new three" related goods such as Fortuna refrigerator magnets and mobile phone cases has increased by 323%. Looking forward to the possession of koi fish and the young people who are keen on cyber voting, the sales of New Year's goods related to the "God of Wealth" will increase by 6 times.
It is not difficult to see that the young people who fall in love with the "new three" are taking the initiative to welcome the possible little luck in life.
Fridge magnets, red packets, and phone cases.
Young people are buying a very new kind of New Year's goods.
It is so cute that "the wind of fortune blows into my house", and in the past few days, Xiaomin, who was born after 95, has been busy "pressing his head Amway" to his colleagues to "press his head" on a set of God of Wealth refrigerator magnets.
Whether it works or not, what you want is inner peace and calm. Xiao Min, who bought a Year of the Dragon outfit and replaced it with the "Year of the Dragon", found that his peers around him were keen on all kinds of cyber blessings. On social platforms, "the current situation of refrigerators for contemporary young people" rushed to the topic. Many netizens have posted their refrigerators, and left the key C position to the God of Wealth refrigerator magnet, "focusing on a pious".
Well, I will prepare this for the whole family on the night of the Chinese New Year's Eve. Last month, Agu, a girl born in the 90s in Hangzhou, just finished attending the company's annual meeting, and posted a lottery red envelope printed with the zodiac dragon in the circle of friends. Some people drew "The boss sings a song for you", some people drew "a day off", and some people drew "10 million happiness, 10 million health, 10 million happiness" worth "30 million" blessings.
Agu found that the lottery red envelopes with a unit price of 4 yuan on Tao Factory sold more than 20,000 pieces per month, which unexpectedly unlocked a new way for young people to socialize, and also led to the consultation posts of "how to write the lottery red envelope copy" and "lottery red envelope **buy".
Different from the enthusiastic cultural and creative concept refrigerator magnets, this generation of young people has a different psychological demand for New Year's goods. On the e-commerce platform, a large number of young people who are keen on "one-stop" have poured in, and they are starting a new trend in the new year - from head to toe. On social platforms, many young people take the "effective New Year" seriously.
The most popular Fortuna fridge magnet on the Tao factory.
According to the latest data, from the end of December, the search for "Year of the Dragon" related commodity words increased by 640 times year-on-year; In the past two weeks, the search volume for "Year of the Dragon Limited" has skyrocketed by 3093% month-on-month. In the recent New Year's Festival, netizens have planted grass one after another"Dragon's breath"New Year's goods, among which the "time to run" goods, have become the most sincere desire of young people in the New Year.
With the change in the painting style of Tao New Year's goods, the "new three" such as the God of Wealth refrigerator magnets, ornaments, mobile phone cases and red envelopes for the Year of the Dragon, which are full of emotional value, have skyrocketed in the sales of the main cost-effective Tao factory, ushering in a highlight moment.
Young people come up with a good business.
The post-95 factory director sold 10,000 orders a day.
140 kilometers away from Hangzhou, Sun Junhui, a post-95 guy in Jinhua, and his factory are rushing to catch up with the last batch of orders before the holiday. At the end of the year and the beginning of the year, relying on the cute and interesting God of Wealth refrigerator magnets, Sun Junhui earned the first pot of gold in the New Year.
I thought it would sell out, but I didn't expect it to sell so well. One of the "new three" God of Wealth refrigerator magnet is one of the representative consumption of this generation of young people to settle down at home.
Majoring in construction engineering, after graduation, he also moved bricks on the construction site, and Sun Junhui, a young man from Jinhua who was born in 1998, became a member of the Chinese director of the Wanqiantao factory.
Before opening a factory in Yiwu, where "there are business opportunities everywhere", Sun Junhui and his friends partnered to set up a magnetic powder factory in Shandong. ”
It is precisely because of the abundant magnetic stripe resources that Sun Junhui has entered the track of cultural and creative New Year's goods. In the second half of 2022, Sun Junhui and his friends opened a factory in Yiwu, and the best selling thing was magnetic stripe refrigerator magnets.
At the beginning of 2023, Sun Junhui followed the trend and settled in the Tao factory. Through the insight into the consumption trends of peers, stand on the "New Year's goods" outlet. In the past month or so, the "cute version" of the God of Wealth refrigerator magnet alone has sold up to 1,000-2,000 orders a day, and the sales of another red envelope in the Year of the Dragon have soared to 3,000 orders a day. Sun Junhui predicts that the "God of Wealth refrigerator magnet" accounts for nearly 35% of the sales of the whole factory, and it is expected that the sales volume will increase by four or five times during the peak period of this year's New Year's Festival.
When I arrived in Yiwu, I found that I couldn't go. Also in Yiwu, Xia Yuxiang, a post-85 generation from Anhui, started his own business after leaving his job, and also aimed at the Year of the Dragon couplets and red envelopes that were popular this year.
The flavor of the year is getting stronger, and the shopping atmosphere of the Year of the Dragon is also brewing to the highest point. The delicate couplets of the Year of the Dragon made of flocking materials and the festive couplets suitable for big houses, "In the recent month alone, it has set a sales record of 100,000 orders. Xia Yuxiang said that from the current point of view, some New Year's goods have been sold out, and they are still contacting the factory to increase the amount of stock.
Keeping up with the emotional needs of the post-90s and post-00s, Xia Yuxiang's bloggers on the "chasing more" social platform shared that wearing a dragon horn hat "Everything Xinglong" New Year's red envelopes and fun and interesting lottery red envelopes, "This is not difficult for the Yiwu factory, and it was arranged directly." ”
The wind blowing from Erbin has set us on fire. Wenzhou Jiufu Industrial Co., Ltd., the "Tao Factory" from Longgang, Wenzhou, not only felt the enthusiasm of "small potatoes in the south", but also caught this wave of "pouring wealth".
This old factory, which has been in operation for more than ten years, is busy in the workshop. Although the cultural tourism boom in Harbin and other places has driven a wave of wholesale and customized order demand for cultural and creative refrigerator magnets, the demand for refrigerator magnet orders for young people's "transshipment" and "fortune" needs is pouring into the factory.
The demand for refrigerator magnets alone has doubled, and more than 20,000 orders have been sold in one month on the shelves of the Tao factory. Wang Ruqing, the relevant person in charge of the factory, sighed with emotion, "In order to catch up with the order, a group of temporary workers were specially recruited, and more than 100 workers were working overtime." ”
We finalized the product direction, found a young design team, and launched it as soon as possible. Wang Ruqing said that the transshipment of blessing goods that are very popular with young people has become the first stop for many young people to buy "New Year's goods".
Keen to pay for emotional value.
Who is meeting this class of young people.
The fiery temple tours, the continuous co-branding of metaphysical peripherals, and the cyber prayer that breaks through the brain hole are becoming one of the solutions for young people to fight against reality anxiety.
In the Tao factory store, which is called "the ceiling of the first store" by netizens, the Chinese factory directors who focus on the cost performance of the source factory have also begun to capture the thoughts of this generation of young people.
Some factory directors have found that the interests of this generation of consumers are also changing. According to the search data of Amoy Factory, compared with January 2023, the search index of young people on Amoy Factory to consume "new three" related goods such as Fortune God refrigerator magnets and transfer mobile phone cases increased by 323%. Looking forward to the possession of koi fish and the young people who are keen on cyber voting, the sales of New Year's goods related to the "God of Wealth" will increase by 6 times.
At the same time, the "Taolongcai" behind the "Zodiac Economy" has also become the highlight of this year's New Year's consumption. In the Tao factory, the "dragon content" brushed a new high, the Year of the Dragon red envelopes, the Year of the Dragon couplets, the Year of the Dragon clothes and socks, the Year of the Dragon mobile phone cases and so on have become hot-selling products, and the "Year of the Dragon Red Envelopes" are showing a trend of "purchase-style shopping", and the demand is far greater than the Year of the Rabbit personalized red envelopes.
Taking mobile phone cases, refrigerator magnets, and keychains as examples, consumers in the past paid more attention to the needs of materials, feel, colors, styles, etc., while young people now prefer words or patterns that can represent their mental state and appeals. "In the eyes of industry insiders, from the perspective of consumer trend insights, paying for emotional value has become the mainstream. In the demand scenario that can highlight personality, the supply and demand of "emotional value full" are also increasing, and even more and more virtual consumption is ignited. On the other hand, this generation of young people's demand for "New Year's goods" has iterated over the New Year, "don't buy expensive, just buy cost-effective".
In recent years, "factory" and "replacement" have swept the consumer circle, and more and more young consumers have chosen to no longer be "assassinated" and have begun to flock to foundries and places of origin. Many people went straight to the Tao factory, and some netizens shared their shopping experience of buying New Year's goods, "Look for those 'national treasures' with sales of 100w+." ”
When the God of Wealth refrigerator magnets, ornaments, mobile phone cases and red envelopes for the Year of the Dragon have become typical needs in the "New Year's ritual", behind the "mindfulness**" is the new transformation made by this generation of young people to meet the needs of their own emotional value.
*Please indicate the source".