The sword goes sideways and says ugly book The failure of the industry, the master of marketing!

Mondo Entertainment Updated on 2024-03-02

There are many things in this world that cannot be taken seriously. Once you are more serious, you lose.

At the beginning of playing Jizi, he wrote many issues of copywriting criticizing ugly books, and there were many controversies. Those who oppose and support it will probably open it. There are only two types of representative remarks:

Opponents say: Those who talk about "ugly books" are, without exception, laymen.

Supporters say: Great praise! Modern calligraphy has seriously gone astray, ugly books are flooded, and I have long been looking forward to such a voice of justice!

The hobby of calligraphy has always been a feeling. Han Yu said, "I have more feelings for wine companions, and I am a poet for the rest of my life." It's the same with calligraphy. Feelings and careers, natural enemies. Throughout the ages, it is almost rare to be able to play feelings into a profession and a career out of feelings. Therefore, how to balance the relationship between the two, so as not to lose sight of the other, is particularly important.

Feelings are "poetry and distance", which are noble; The profession is "milk and bread", which is worldly. In the process of reconciling such a pair of contradictions, there is a clear polarization: the pure love of calligraphy is the representative of the ugly book! I can't wait to kill them all! In stark contrast, the other type of fame and fortune is supreme and racks their brains to win people's attention!

Calligraphy is an art and a cultural inheritance, and the calligraphy industry needs to be clean and upright, and there is no room for malicious ugliness! So someone asked all the "ugly calligraphy masters": Are there any famous calligraphers like you who spoil Chinese characters like you? Is this how your teacher taught you to write since you were a child? Finally, there is a soul torture: in the future, will you teach your children to write like this?

Speaking of this, I have to intersperse another topic: "calligraphy" and "writing", are they the same concept? I have browsed relevant discussions on various online platforms, and the collision is still very intense.

Within the scope of personal cognition, I am more inclined to interpret calligraphy as the technique or law of writing, which is an "upgraded version" or "advanced version" of "writing". Of course, just for the sake of one family, I don't like to spray lightly. However, another hostile view is to forcibly tear apart the two concepts of "calligraphy" and "writing", and forcibly raise "calligraphy" to an almost unattainable height! Calligraphy is "spring and white snow", it is "aristocratic art", and writing is "lower riba people"! This reminds me of an online comment: The same cloth shoes, worn on Ma Yun's feet, are called fashion; and when it is worn on the feet of the people, it is called shabby; For the same wild vegetables, the local tyrants eat "bitter memories and sweets", and the civilians eat "hungry".

The trick of "double standard" is not uncommon, just like a slide bar, whoever has the right to speak, who can control the center of gravity.

If you see through the essence of things, you will naturally be able to figure out some truths. (To be continued).

Multi-body calligraphy collection "Thousand Character Text", p. 023.

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