However, from a business point of view, it is an undeniable fact that almost all "ugly book masters", without exception, are marketing masters, monetization talents, and the best business talents!
Once, under the influence of my ancestors, my original dream was to become a doctor, save lives and help the wounded, eliminate people's livelihood and suffering, and win the seventh-level floating slaughter. Later, I happened to read a sentence by Lu Xun, to the effect that what is more serious and deadly than physical illness is spiritual barrenness. So I fantasized about being a people's teacher, which is the so-called "the most glorious profession under the sun", spreading knowledge, and it is glorious. Later, until I went astray and started a small business, I realized more and more that the pattern was still too small. Whether it is a teacher or a doctor, it can be mass-produced, only businessmen, the most scarce social resources, cannot be simply copied and pasted!
So, what does this have to do with "ugly books"? Yes. All the "ugly book masters" are first and foremost a marketing master, and then a successful businessman! And these are things that the vast majority of ordinary calligraphy lovers can't do! The high and high engraved in the bones and the arrogance in the bloodline will eventually make us unable to break through the wall of "shame and shame"!
Ma Baoguo, who is in his 70s, exclusively pioneered the "Lightning Five Consecutive Whips", which can be described as "majestic", punching kindergartens and kicking preschools, invincible! Do you think he doesn't know that this is a "big joke in the world"? Definitely! If he is like an ordinary old man, playing Tai Chi in the park, he can only be unknown and unknown for the rest of his life!
In the same way, looking at the representatives of "ugly books", if they play calligraphy in their own right, hold a meeting and give a lecture or something, it is almost certain that they will never become popular. So, he had to do "marketing". And the purpose of marketing is not only to sell yourself, but also to sell for a good price!
How to sell? How do you get users to buy it? It's a technical job.
Therefore, "ugly" is one of the eye-catching magic weapons!
Let's take an example. There is a so-called "anti-Xiang team" on the Internet, which is specifically aimed at Zeng Xiang. As a professor with many titles, it is inconvenient to comment on his representative works, but if we all think that the masterpieces that are popular on the Internet represent his true level, it would be too one-sided. If you don't believe it, you can check Zeng Xiang's early works, whether it is regular script or line script, it is by no means an overnight achievement!
But then it was written, and the style of painting changed subversively! Our professor Zeng famously said that calligraphy needs to be creatively experimented. This truth is not difficult to understand, playing calligraphy in a decent way, even if the works of Wang Xizhi and Zhao Mengfu are fake and true, it is impossible to surpass them. If this road doesn't work, then you have to find another way. Since you can't become Wang Zhaojun or Yang Yuhuan, then why don't you become ugly Zhong Wuyan, it is also another kind of winner in life! Moreover, not only to be ugly, but also to be ugly with a huge amount of creativity, ugly to the point of appalling, ugly to the point of unprecedented ugliness!
There are so many professors and teachers who play calligraphy that the sand of the Ganges River counts, why can we only remember Zeng Xiang and others? That's right, you guessed right, that's what people want, that's the effect!
It turns out that many people have gone through this road!
It's still a family talk, and it's gossip.