"A single bottle meets the monthly supply, and the unit price is 26,000 yuan. ”
Following Burberry's 4,400 yuan hot water bottle and Fendi's 3,300 yuan small pendant,A popular Nissan Time Technology "Celery" on JD.com once again challenged the public's value perception at a sky-high price of 26,000 yuan. The latter claims to help fight the erosion of time, and although it is amazing, it has accumulated tens of thousands of feedbacks since entering our country.
A single bottle of 26,000 is not worried about selling? In this regard, many people in the industry were deeply shocked. So, what exactly is it coming from, and is it value for money or a hype bubble behind the madness?
**Bizarre, good sales?
Learn more about the displayCeleryMAX production company - Japan Minsheng Bio Industry Co., Ltd. (Bio Industry Co., Ltd.).It isHigh-end health marketofThe bestIt is a partner of many local high-end nursing homes. Its 2021 launch of Celery Pro shocked the industry with a starting price of up to 6,000 yuan.
Why is it so **?
The person in charge of the Chinese region of the brand explained that this is the joint result of historical scientific research investment and the market law of "scarcity is expensive". At the same time, he also euphemistically said that the target audience of Celery has never been ordinary people.
According to the analysis report, the global healthy ageing market experienced the highest growth between 2016 and 2022ExpectedBy 2025 is expectedBreakthrough$600 billion。Super-rich people such as Bezos, Sam Altman, and Peter Thiel have all been exposed to heavy investment in this field.
As the richest man in the world, Bezos took the lead in spending huge sums of money in 2016 to support the star biotechnology company Unity Biotechnolog to explore cell anti-aging technology. It's a pity that Unity debuted for many years, and it is still unknown when it returns, and in 2021, the stock price fell by 30% due to the results falling short of expectations.
The gods fought, and the "mortals" turned out to be dark horses。In 2021, relying on decades of high-end maintenance experience, Japan's Yuansheng Biotech stepped on the shoulders of giants of external scientific research achievementstoCellerator cell activation factor is the core, combined with coenzyme Q10, Tai Sui extract PQQ and other rare ingredientsIt took the lead in launching the mass production landing result "Celery".。Allegedly,It stimulates cellular vitality in multiple ways and has the potential to combat the erosion of age at the root.
According to a 2021 report by Guangming.com, Liu Guanghui's team at the Institute of Zoology screened tens of millions of human cells for 7 years, and finally determined the switch of "keeping cells young", and successfully extended the survival of mice by 25%.
But it's a bit of a pity that Liu's research, like the ambitious explorations of super-rich people such as Bezos, is still unclear.
With a wide range of needs and scarce technological achievements, it seems not surprising that the "Celery" that has been implemented on a large scale has taken the lead. Regardless of the popularity of Japan, Jingdong Shangzhi data shows that it has accumulated tens of thousands of evaluations in less than 3 years after entering China
The philosophy of rich consumption: expensive is not an obstacle, and it is a pity that no one knows how expensive it is
In addition to the scarcity of technology and widespread demand, the unique consumption philosophy of the wealthy has also largely contributed to the popularity of the five-figure Celery.
As the old saying goes, "Wealth does not return to the hometown, such as brocade clothes walking at night". For the wealthy, whose material needs are fully satisfied, identity and status become the new pursuit. For them, expensive has never been a disadvantage, "expensive is not obvious" is. Analysts believe that the ** threshold of Celery MAX is just right to meet this demand.
According to Jingdong Shangzhi data, the version with the highest overseas sales volume is the Pro version with a unit price of 6,000 yuan, and has received tens of thousands of positive feedback. Drop downComment sectionVisible, many consumers willofwithHermès, Gucciand other luxury brands. Part of the super-richEven moreOnly Celerymax version, onceSexualityOrder dozens of bottles for social gifting, "Face can't fall".
It is worth noting that the "buy only expensive" consumption logic does not mean a disregard for practical value, especially in the field of health.
According to a set of survey data from the American Heart Association in 2021, high-income groups are at greater risk of heart disease and obesity, and generally face problems such as accelerated aging and lack of energy. At the same time, they also have a clear understanding of their own declining performance and are willing to pay more for it.
And Celery MAX is specialAdded Eastern Sayan Larch and Maltese Island Olive, among othersPreciousPlant extracts,Whatever the costEndeavourThe intervention efficiency is maximized, which just meets the needs of high-end people.
Technology changes are expected to benefit more people in the long run
According to incomplete statistics, in 2022 alone, such as Zhejiang, a number of experiments based on Celery's technology have been registered in the Chinese clinical trial registry. Research on emerging technologies such as PCC1 has also sprung up.
Although these studies are still in the laboratory stageBut CeleryclassproductsThe popularity of platforms such as JD.com has beenIt has successfully attracted a huge amount of capital investment. All these phenomena have once again strengthened the possibilities for future development in this field.
From a long-term perspective, the industry generally agrees that the "Celery" type of time technology will eventually have the characteristics of "inclusive". "The development of parity is undoubtedly the direction of the future," industry experts pointed out, "with the continuous innovation and progress of technology, the threshold may drop to three or even double digits in the future, and more people will have the opportunity to enjoy the benefits of scientific and technological progress." ”