**: BYD official website.
The tsunami of price cuts caused by BYD continued to swell.
On February 28, BYD Han and BYD Tang officially launched the Honor Edition model, further reducing the prices of the two B-class sedan SUV products. Among them, the Han EV Glory Edition is priced at 17980,000-24980,000 yuan; The Han DM-i Glory Edition has a total of 5 models, and the price is 16980,000-22580,000 yuan, a decrease of 20,000-60,000 yuan. The Tang DM-i Honor Edition is priced at 17980,000-21980,000 yuan, the highest decrease of 340,000 yuan.
BYD, which subtracts the price threshold, also adds it at the smart driving end. The Han EV Honor Edition launched the Eye of the Gods four-wheel drive intelligent driving model, which is the first model of the BYD Dynasty to be equipped with the "Eye of the Gods" DIPILOT 100 platform. On the basis of L2+ intelligent driving assistance functions, the high-speed pilot NOA and long-distance **P valet parking functions covering high-speed and urban expressways are upgraded. BYD's move is intended to decentralize high-end intelligent driving to 200,000-level models.
With the blessing of the Eye of the Gods vision sensor, the Han and Tang Glory Editions also have the ability to continue to evolve, and it is reported that the system will be upgraded with a preview function in the later stage.
At present, the main products of BYD Dynasty Ocean Network have all launched the Glory Edition model. This is BYD's strategy to pull the best of pure electric plug-in hybrid products to a lower level and further seize the fuel vehicle market.
In the automobile manufacturing industry, the highest sales volume and profit are often in the hands of the market.
In the past year, BYD sold more than 3 million new cars, ranking first in terms of sales. Relying on the scale advantage of sales accumulation, BYD's profit exceeded 30 billion yuan, and the operating profit of a single vehicle was 10,000 yuan. This is the basis for BYD to dare to launch the Honor Edition to further lower the price threshold.
Cost performance is the main grasp of 100,000-200,000 ** with products, lower ** and higher cost performance is enough for consumers to vote with their feet, and then in the process of doing close combat with competitors, get more sales figures. Taking the BYD Qin PLUS Glory Edition as an example, official data shows that the order volume of the BYD Qin PLUS Glory Edition has reached 23,590 units in the first week of its launch.
The price reduction boom continues to ferment, and car companies that are unwilling to be in a passive pricing position have also taken a defensive posture. Geely launched the Geely Emgrand L HIP and officially launched the Dragon Edition, 8The starting price of 980,000 yuan is-for-tat with Qin plus; Changan Deep Blue SL03 and S7 have also launched Glory Edition models, lowering prices and head-to-head with BYD.
It is foreseeable that this year's market competition will be more fierce. As pointed out in the letter from Ganjia Yue, 2024 will be the year of the "most volume" in terms of volume, products, services, and traffic.
Written by Liu Yang.
Edited by Su Peng.