If in 2023, the involution of major car companies is quite subtle, then in 2024, major brands will directly "tear their faces".
BYD started the new year with a wave of glory models, which directly sounded the clarion call for price reduction of "electricity is lower than oil".
On February 28, with the arrival of the glory version of Hantang, it added another fire to the originally unquiet car market.
Especially the Han DM-i Glory Edition 16The starting price of 980,000 yuan has made many consumers addicted!
In fact, all of this is traceable.
I don't know if you have found out, at the beginning of last year, the medium and large car market was still prosperous, and the sales volume was also relatively hot. However, since the end of last year, the medium and large sedan market has begun to cool down, and there has been no obvious improvement at the beginning of this year. In fact, the reason is very simple, because the B-class cars are also starting to roll.
We can divide the involution of the automobile market into two directions, one is to start from the entry-end market, and the other is to start from the mid-to-high-end market. Although they are all involutions, the results are very different. If it starts from the entry-level end, the entry-level model will not affect the products in the high-end market, after all, there is still a big gap between the high-end model and the entry-level model, so the profit margin is still there.
But if it is the other way around, the ** of the high-end models is rolled up, and the difference between the bottom products will be smaller and smaller, according to the inertial thinking of the consumer group, it is more cost-effective to buy a B-class car than to buy a C-class car. Therefore, in the middle of last year, the C-segment car market was still in a relatively hot state.
However, after the B-class car was cold, the brand could not be indifferent, so it also pulled down the ** of the B-class product, which directly led to the ** of the B-class car moving closer to the A-class car. Then, the B-segment will grab market share from both the C-segment and the A-segment.
I don't know if BYD took this situation into account, so at the beginning of the year, it directly reduced the price of its Qin plus and Dolphin, in order to protect the Han market, and at the same time launched the glory version of the Han series. In fact, this kind of operation is like toppling the "dominoes" of the ** market, and many subsequent products may enter the price reduction environment. Not only BYD, but other brands will also face the same problem, but BYD started first.
Specifically, the Han Glory Edition model still continues the design ideas of the old model, but adds two new colors: Twilight Mountain Purple and Silver Glaze White. Of course, the biggest change is still from the change of car machine and intelligence. First of all, in terms of the vehicle-machine system, the new car has upgraded the Dilink 100 intelligent network system, and the overall interface, functions and interaction have been improved to a certain extent. In terms of intelligence, the Han EV Glory Edition also launched the Eye of the Gods intelligent driving version model, which is also the first model under Dynasty Network to be equipped with this configuration.
In terms of power, BYD's DM plug-in hybrid system is still used, and the engine is 15T displacement, according to different configurations, the motor is divided into two layouts: single motor and dual motor. According to the different battery capacity, the pure electric range of the Han DM is divided into two options: 121km and 200km.
Overall, the launch of the Han Glory Edition is likely to bring a wave of sales in a short period of time. However, BYD is not the kind of company that lives on "stimulants", because in terms of the current market, BYD still holds the pricing power of the market, and there are different degrees of configuration upgrades in terms of product power, obviously BYD is ready to fight a protracted war. So, we might as well make a bold wave, can BYD's annual sales exceed the 4 million mark in 2024?