The explosion of the director of culture and tourism's disguise is inseparable from the blessing of the short ** platform.
This way of relying on new marketing can not only bring effective tourism and passenger flow to the scenic spot, but also innovate and subvert the traditional tourism marketing and promotion methods, and open up new ideas for the marketing and promotion of scenic spots.
In terms of content, the director of culture and tourism has changed the image of sitting in danger in everyone's minds, which has an obvious sense of contrast, and can make consumers have memory points. In addition, through the short way, the distance with consumers has been shortened, and the image of the director of culture and tourism has been brought closer to the people and the front of the stage, making the image of the director of culture and tourism more accessible and down-to-earth.
Fan Zhou, president of Beijing Jinghe Cultural Tourism Development Research Institute, believes that it is a good phenomenon for the director of culture and tourism to be a spokesperson and a spokesperson, which shows that the directors of culture and tourism can also practice and promote the cultural projects of the scenic spots they serve. Wang Xiaoyu, a distinguished expert of the World Tourism Cities Federation, believes that this "fancy" out of the circle phenomenon is the shift of the market from administrative allocation of resources to market allocation of resources, indicating that all localities are paying more attention to market demand and gradually catering to consumer preferences.
The Bureau of Culture and Tourism is not only responsible for publicity and promotion, but also the local tourism regulatory department, which comes forward to make endorsements for the local area, and can also give consumers more peace of mind and protection for travel.