What management optimization does the attraction ticketing system bring to scenic spots?

Mondo Technology Updated on 2024-03-08

Whether from the practice of smart tourism or from the theoretical development of smart tourism, China's smart tourism industry can be said to be just emerging, to a certain extent and the requirements of tourists are still far away. On the one hand, the basic conditions of the scenic spot are still relatively poor, and the wireless network coverage is not high; On the other hand, new information technology, intelligent terminals, and software support systems are not rich enough. What are the conditions or requirements for the construction of smart scenic spots? What is the standard of smart tourism? There is no standard answer to these questions in our country at present. As we all know, smart tourism is a comprehensive project involving information science, a new generation of information and communication technology, intelligent electronics, network interaction and other disciplines.

With the development of science and technology, turnstile ticket inspection has gradually become the main choice of scenic spots. Replacing manual ticket inspection with turnstiles can reduce the work pressure of the staff in the scenic spot, and at the same time improve the efficiency of tourists entering the scenic spot to a certain extent. The turnstile ticket check greatly improves the convenience of tourists entering the scenic spot by supporting *** scanning, second-generation ID card induction, electronic chip induction, etc. basisAttraction ticketing systemThe big data system can grasp the dynamic change law of the number of tourists, and then provide the best basis for the management of the scenic spot, so as to realize the process management and real-time management of the scenic spot. Improve the scientific decision-making and scientific management ability of scenic spots.

After the scenic spot is installed with the ticket purchase system, tourists can buy tickets through the window, self-service machine ticket purchase, WeChat scan code, OTA and other platforms to purchase tickets, and the ticket data will be counted to the customer source data analysis of various channels, which is convenient for the scenic spot to optimize the ticket channel. In a hand, the new scenic spot is mainly OTA platform, WeChat applet, Xiaohongshu, Douyin short, etc., through content operation, for the scenic spot to carry out ** and bring orders. At present, most of the old scenic spots mainly rely on agreement units, distribution channels, etc., and there is a fixed source of input every month, but the author feels that although the old scenic spots have some fame, they still need to expand ticket channels to bring more orders.

The application of the Ekingtong scenic spot ticket purchase system in the scenic spot has made the business of the scenic spot tend to be online. For example, a scenic spot has a scenic membership system. After registration, tourists can complete recharge, consumption, inquiry, and experience on their mobile phones, which is more convenient for tourists, and there is no need to queue up to buy tickets, get tickets, and do not have to queue up for refunds. As far as I know, in order to speed up the development of the online business of scenic spots, some scenic spots have specially arranged volunteers to serve middle-aged and elderly tourists, guiding online ticket purchase, self-service ticket collection, and online ordering of scenic spot services. This is not bad for the effectiveness of the information management of the scenic spot.

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