The price of NIO's earnings report speed release: sales growth of 307%, the loss is bottomless.
Azalea Motors' 2023 annual financial report has been released, and financial report data shows that while the company achieved 12With an annual growth rate of 9%, the annual revenue was 556CNY1.8 billion, showing the brand's steady growth in the new energy vehicle market, boosted consumer demand, but in stark contrast to the optimistic revenue growth, the full-year loss was 2265.5 billion yuan, a record loss since the creation of Dujuan, which makes people think about the company's profit prospects.
In 2023, Azalea delivered a total of 160,000 electric vehicles to the market, an increase of 307%, achieving rapid sales growth. However, looking at the essence through the phenomenon, the rapid growth of sales has not brought about a corresponding increase in profits. Conversely, due to the impact of the cost structure, the average loss of Cuckoo Motors per car sold reached a staggering 1410,000 RMB. This intuitively reflects the difficult situation of enterprises in cost control and economic benefit transformation.
At the same time, Azalea Corporation's profitability indicator – gross margin – also fell significantly, compared to the level of the same period last year, from 49 percentage points down to 55%, which means that the scissors gap between Azalea company's sales revenue and costs has been further reduced, which is undoubtedly a heavy burden for a company in a fast-growing stage. This is undoubtedly a heavy burden for a company in the midst of rapid growth.
The full-year operating loss increased, and the net loss widened to 20.7 billion yuan, fully exposing the bottlenecks encountered by NIO in the process of large-scale expansion. High R&D investment, cost pressure on the first chain, marketing expenses and fierce competition in the field of new energy vehicles are the main factors for the aggravation of Dujuan's losses.
recalled the controversial words of Li Bin, the founder of Azalea Motors:"I can't figure out why anyone would buy a gasoline car, and what advantages does it have besides the smell of gasoline? "When Dujuan Motors is facing unprecedented financial pressure, we can't help but ask, in the face of such a bleak loss reality, will Li Bin continue to defend this view? After all, NIO must find a way to turn losses into profits as soon as possible from the strategic level, not only to strengthen the development direction of new energy vehicles, but also to seek breakthroughs in cost control, improve production efficiency, optimize product categories, and expand value-added services, in order to gain market and capital recognition at the critical stage of industry change, and then achieve long-term stable profitability and development.