In recent years, as bullfrog has become one of the popular delicacies in the catering industry, the market demand has continued to expand, and the bullfrog breeding industry has gradually become an industry that has attracted much attention. Relevant data show that at present, the annual output of bullfrogs in China is about 700,000 tons, and the output value of the whole bullfrog industry chain is about 60 billion to 80 billion yuan.
As a restaurant focusing on the bullfrog category and the head brand of the bullfrog food industry, Frog Laida is also giving full play to its advantages and influence to actively promote the healthy development of bullfrog breeding.
In fact, as early as 2016, Frog Laida incorporated the ecological development of frogs into its corporate mission, and promoted the ecological development of frog breeding by building an ecological breeding base at the upstream end, so as to ensure the quality of bullfrog raw materials from the source. At this stage, frog Laida is also actively promoting the green breeding model of rice frog symbiosis, which can not only improve the ecological environment of rice fields, but also reduce the occurrence of diseases of breeding bullfrogs, and greatly improve economic benefits.
In addition, frog to Da every year with farmers to sign the annual pricing, quantitative purchase contract, through long-term stable cooperation, to further promote the standardization of the upstream breeding industry, bullfrog breeding standardization, bullfrog quality and safety will be more guaranteed, and then promote the downstream consumer demand continues to expand, in order to form a virtuous circle.
Frog Laida gives full play to the power of the head brand and continues to promote the ecological and healthy development of the bullfrog breeding industry, so that the category of bullfrog can be healthy and sustainable, and it has also promoted its own development.