In the pursuit of cost-effective consumption environment, rational consumption of young people more and more "not afraid of trouble", some people themselves to compare the whole network, and even carefully recorded a *** just to find the most cost-effective goods.
Netizen Xiao An is a person who is not afraid of trouble, in Xiao An's notebook, a detailed record of the price of a dress on various e-commerce platforms and supermarkets, Xiao An said: "I am not afraid of anything in trouble, as long as I can save money, it is worth it." ”
Now most young people have the same attitude as Xiao An, they are "not afraid of trouble" in the matter of consumption, they are only afraid that they will pay for the high premium, and they would rather spend a little more effort than "step on the pit".
In the past, everyone bought what the platform pushed, and believed in the "lowest price on the whole network" on the advertising slogan, but after experiencing the baptism of the consumer market, more and more young people found that the so-called "lowest price on the whole network" was not reliable, and it was more reliable to collect information by themselves.
As a result, young people began a "treasure hunting" consumption method, through a large amount of information collection, accurate consumption, and went straight to the cost performance.
This phenomenon is especially evident in Ole. Anyone who has been to Ole will find that the consumers here seem to be more "upright" than the other, and there is no hesitation and hesitation in other shopping malls at all.
Last year, the outlet format created a performance of more than 160 billion yuan, surpassing any year in the past. This is also a level of consumption that has never been reached in China in the past 10 years.
Many young people who have never tried Vipshop now have a Vipshop app in their mobile phones. Once there are regular brand sales activities or e-commerce discount activities, young people begin to gather in Vipshop to "go wild and consume".
In the past year, Vipshop's GMV exceeded 200 billion, with a growth rate of 187%, with more than 7.6 million active super VIP members, contributing 45% of online consumption.
Some netizens' evaluation of Vipshop is: "There are many big brands, ** affordable, and the return service is really the ceiling of the express delivery industry, if the size is not suitable, the next day the courier brother will come to the door with clothes, and enjoy this intimate service for the first time." ”
Young people who are not afraid of trouble" are indulging in the brand sale model of Ole and Vipshop. For these people who pursue cost-effectiveness, they don't care about the evaluation of the outside world, nor do they care which platform it is, they only care about whether it is really affordable.
Consumers, especially young consumers, have a stronger and stronger demand for cost performance, but this demand is not a "nine pieces of nine free shipping" goods can be solved, only the quality and the best cost-effective goods, in order to harvest the hearts of young people.