Originally**only the advertising fee of the merchant was charged, but now** (including network TV) plus the charge to the audience, you have to charge for watching advertisements, and you have to charge for not watching advertisements.
1. *Advertising charges
1) Charges and Questions
It's okay for businesses to charge appropriately for advertising, but charging too much has caused a lot of problems.
1. Some public institutions ignore the social effect and affect the correct direction of development.
2. Huge advertising expenses are gathered, resulting in an imbalance in income.
3. It increases the cost of the enterprise, affects the quality management and innovation of the enterprise, and reduces the competitiveness of the enterprise. For example, Sanzhu invested heavily in the bombardment, and they were eventually overwhelmed by the advertising costs.
4. Business competition is in the first place to advertise, and some businesses are unfair competition.
5. Some advertisements exaggerate and mislead consumers.
6. Some celebrities have received huge advertising revenues.
7. The advertising fee will eventually be converted to the product **, and the consumer will pay for it.
(2) What should I do?
1. Stop and put an end to sky-high advertising fees.
2. Regulate the issue of unfair competition in advertising fees.
3. Thoroughly investigate the ins and outs of advertising fees, and check where the huge advertising fees go? Those who violate law and discipline should be severely punished.
4. Deal with illegal advertising behaviors that exaggerate publicity and mislead consumers.
5. Standardize the charging behavior of celebrity advertisements and check the payment of individual income tax.
2. Pay to watch advertisements
(1) Payment and questions
Now we have to pay to watch the show, * There are many ads, which means that we also have to pay for watching ads.
Consumers spend money to buy the right to watch the program, not the right to watch the advertisement, and the consumer has the right not to watch the advertisement, but there is no way not to watch it.
Now there are more and more advertisements, the time is getting longer and longer, the frequency is getting higher and higher, and watching a program is very boring to keep watching advertisements, as if spending is watching advertisements, and advertisements affect the spread of the program and affect the audience's appreciation.
(2) What should I do?
1. The management department should vigorously rectify the problems in advertising and strictly regulate television advertising.
2. Insert advertisements should be moderate, and the duration and frequency of advertisements should be limited.
IIIIf you don't watch the advertisement, you have to pay a fee
(1) Payment and questions
If you don't want to watch ads, you can only filter ads after paying the fee, which is vividly reflected in online TV programs.
If we pay the Internet fee, we should have the right to watch the program, but we have to pay separately to watch the program, and we have to pay if we don't watch the ads in the program, that is to say, we have to pay for watching the program with ads, and we have to pay if we don't watch the ads (filtered ads), and we have to pay for it back and forth, which feels unreasonable.
(2) What should I do?
1. The management department should strictly manage and introduce rules to prohibit indiscriminate charges for program advertising.
2. Cancel the unreasonable behavior of filtering ads (not watching ads) charges.
Yimin Ecology 20243.2