Dear family, the report is for you: Since the beginning of February, when the annual feast of Zhongbu Satellite TV is in full swing, the influence of our dramas is still high, facing the pressure of fierce competition during the Spring Festival, the enthusiasm of popular TV series such as "Happy Parents Group", "South to North", "Fireworks People" and other popular TV series is like a spring breeze, and the heat is extraordinary! In general, February's drama market is like a colorful visual feast, with themes including in-depth plot crossover, romantic suspense, family, friendship, etc., especially the theme of "living room-style family carnival" is quite popular with the audience; Regarding the platform's many strategies, such as "Happy Parents Group", "South to North" and other film and television works have also surfaced after being broadcast on satellite TV; Moreover, the New Year is approaching, the list of new dramas is complex, and the first-class dramas are even more ambitious!
*: CMNC – Media Reference.
Writer: Chao Ming.
Entering February, the drama market is ushering in the grand festival of the Spring Festival, and various David TV stations have launched many new TV series with themes close to family carnival and full of joy.
Judging from the new dramas, films starring "Happy Parents Group", "Fireworks People", "Country Love 16", etc., focus on the mood of family carnival and attract a lot of attention; The two light comedy works "Dog Leftover Run" and "Happy Roll Changle City" also perfectly integrated into the joyful atmosphere of the Spring Festival and performed well; In addition, in the trend-setting costume dramas such as "The Case of Di Gong of the Tang Dynasty", "Shaoqing Tour of Dali Temple" and "Praying for the Present Dynasty", the elements of genre and stylization have been innovatively interpreted in the original theme.
In terms of the number of episodes broadcast in February, according to the analysis of Huanwang data, "South to North", "Ice Hunting", "Three Teams", "Fireworks People", "Dali Temple Shaoqing Tour", "Dog Leftover Run", "Tang Di Gong Case" and other dramas are among the best. Judging from the outstanding performance of the ratings, "Happy Parents Group" was broadcast on Hunan Satellite TV for 28 days, of which 23 days won the daily list of satellite TV premiere dramas, and 22 days won the best ratings of satellite TV in the same time period. Moreover, during the broadcast of "South to North", the average rating of the whole drama reached an astonishing 258%。
Speaking of the audience evaluation dimension, since February, although the drama has to "compete head-on" with the major galas, its influence has not been weakened at all, and it has withstood the test of the competitiveness of the Spring Festival file, "Happy Parents Group", "South to North", "Fireworks" and other dramas have received excellent results with a Douban score of more than 7 points, especially in this "Happy Parents Group", it actually ended with 7A proud score of 9 points leads the game!
It is worth mentioning that so far, dramas such as "South to North", "Tang Di Gong Case", "Happy Parents Group" and "Fireworks People" still maintain their leading position in popularity. All of these constitute a colorful and creative picture of the drama market in February - the themes are diverse, the dramas are of good quality, variety shows compete for beauty, big dramas strive to be the top, and the theme of "living room-style family carnival" is more popular; The strategy of platform scheduling has become polarized, and high-quality online dramas have become a new hot spot on the stars, and the broadcast effect has been well received; In the end, the blockbuster list of new dramas is like a gathering of heroes, and the first-line dramas are approaching the head goal step by step!