Starting in April this year, you can play the classic DOOM shooter on Husqvarna's Automower NERA robotic lawn mowers! This is not an April Fool's joke message released on April 1, but a promotion that is actually being implemented. Power tools are eye-opening, and I will join you today.
Who is Husqvarnahusqvarna
Husqvarna Group is the world's largest producer of chainsaws, lawn mowers, garden tractors, and engine-powered horticultural tools such as fence trimmers and pruning shears, as well as one of the world's largest manufacturers of cutting equipment for the construction and stone industries. The Group offers products to both professional and consumer users and is listed on the Stockholm Stock Exchange.
Husqvarna was founded in 1689 and has a history of more than 330 years.
In 1689, Husqvarna's first factory was established in southern Switzerland, initially for the production of rifles.
In the 70s and 90s of the 19th century, Husqvarna began to produce sewing machines, kitchen equipment and bicycles, and in the 20th century, Husqvarna entered the motorcycle field.
In 1946, Husqvarna produced the first engine lawn mower and began to expand into the garden equipment industry. At present, Husqvarna has become a global group with three business segments: forestry and gardening, horticulture and construction, and its products include chain saws, lawn mowers, riding lawn mowers, grass leaf trimmers and other outdoor power equipment.
In 2020, the company ranked first in the global outdoor power tools market share, reaching 121%。
In fiscal 2021, the company's revenue reached 50$6.8 billion, up 122%。Among them, forests and gardens, horticulture and architecture accounted for respectively. 4% and 153%。
Who is the ".DOOM Slayerdoom
DOOM is a 1993 first-person shooting game (FPS) from id software studios set in the future of Mars, where players take on the role of an astronaut who escapes demon-controlled Jedi brawl and saves all life on Earth.
There are five major titles in the series, namely Doom (1993), Doom 2: Hell on Earth (1994), Doom 3 (2004), Doom (2016), and Doom Eternal (2020). This time, the 1993 Classic will run on the Husqvarna robotic lawn mower.
The bloody violence, fast-paced combat, and metal BGM make "DOOM" present a perfect combination of science fiction and percussion, which is the perfect embodiment of violent aesthetics, making it a cultural phenomenon once it is launched, which can be described as epoch-making significance.
In 2001 DOOM was named the best game of all time by Gamespy, and in 2007, the game was named one of the ten best games of all time by The New York Times, and was the only FPS game in the selection. The remastered version of DOOM won the Golden Joystick Award in 2016 as well as the TGA Award for Best Score.
automowerNera robotic lawn mowersWhat's special
The Automower Nera robotic lawn mower is Husqvarna's current highest-end robotic lawn mower series, which will be released in 2022 and launched in 2023. There are five products in the range for different sizes of turf mowing: Automower 310E NERA, Automower 320 NERA, Automower 410XE NERA, AUTOMOWER 430X NERA and AUTOMOWER 450X NERA.
The Automower Nera Series robotic mowers offer centimeter-level accuracy based on satellite-based Husqvarna EPOS technology, the Precise Positioning Operating System, as a separate accessory**, and the ability to define the mowing range directly with virtual boundary lines, eliminating the need to distribute boundary signal lines across the lawn.
According to the actual condition of the garden lawn, the user can define the mowing area and the restricted area of the Automower Nera series robotic lawn mower through the Autommower Connect application, and different areas can be set with different mowing heights, mowing times, etc.
The Automower Nera robotic lawn mower also has built-in radar obstacle detection and obstacle avoidance technology, and the ability to climb up to 50% incline, making it easy to handle rough terrain, tight turns, and slopes on large, medium, and complex lawns.
The IPx5 rating is waterproof, making the product suitable for harsh weather conditions and easy to clean. In addition, the latest addition to the range offers a time-saving EdgeCut feature that minimizes the need to mow the edge of the lawn.
Plus, Husqvarna Aim technology (Automower) is compatible with Amazon Alexa, Google Home and IFTTT for convenient voice control and status updates.
How toLawn mowersonPlaydoom
games。Released via the Husqvarna Automower Connect app.
Game registration。Registration is available now, with a deadline of August 26, 2024.
PlaytimeApril 9 to September 9, 2024. On September 9, 2024, a software update will remove DOOM from lawn mowers.
Game OperationsPlay by using the robotic lawnmower's on-board display and control knobs. The lawn mower's control knob turns left and right to navigate the game. Pressing the Start button will make you run forward. Pressing the control knob is a shot.
The game is open to the countryUnited Kingdom, Ireland, Malta, Switzerland, Australia, New Zealand, Italy, Spain, Portugal, South Africa, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Slovakia, Turkey, Moldova, Republic of Serbia, Germany, Austria, Slovenia, France, Belgium, Netherlands, Sweden, Norway, Denmark, Finland, Iceland.
Robotic lawn mower marketHow
According to analysts, the global OPE (Outdoor Power Equipment) market size is expected to reach $32.4 billion by 2025; In the home lawn mowing market, the penetration rate of lawn mower robots is expected to gradually increase, from 7% in 2015 to 17% in 2025, replacing the share of gasoline walk-behind lawn mowers.
The global lawn mower market share is relatively concentrated, with Husqvarna, Gardena (part of Husqvarna Group) and Baoshide's brands accounting for 90% of the market share as of January 2022.
Husqvarna alone sold 6$700 million in lawn mower robots, with plans to double lawn mower robot revenue to 13 by about 20260 billion dollars.
In the face of such a large market of lawn mowers and the general trend of robotic lawn mowers, other companies such as Nine Company, iRobot, Ecovacs, Chervon Holdings and other companies have also entered the game with the help of indoor sweeping robot technology. However, compared with indoor application scenarios, outdoor lawn application scenarios need to solve more problems such as obstacle avoidance, crawling on complex road sections, extreme weather applications, and anti-theft. Power Tools Eye-opening believes that both traditional giants and new entrants are constantly accumulating user needs, applying cutting-edge technology, establishing complete channels, and striving to expand the market segment of robotic lawn mowers and promote the development of the entire industry, what do you think?
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