Meticulous skin care and hairstyle, wear a 10,000-yuan jacket, drive an off-road vehicle camping, and grind Blue Mountain coffee ......This is a new life scene "forged" by contemporary middle-class men. themNot anymoreEveryone's impressionRoughDon't go into detailsof"Rough man".image,rather", rather".Exquisiteof human high-quality males".
They have changed their low-consumption image in the past and have begun to become the "guests" of major brands such as skin care and fragrance, sports skiing, fishing and video games. One is calledpieLoweDimensionproThe Nissan Aging Intervention Supplement,AlsoAfter entering the country, leaning on "AttackMale Strategy", in just 3 monthsPerformanceBreakoutRanked at the top of the list. Among them, background data shows that more than 75% were bought by middle-class married men.
"Paloway Pro" belongs to the Japanese Bioagen (Chinese translation: Boaozhen) brand, has a number of offline stores in Tokyo Ginza and Mejiro, domestic Hongqiao Airport, Hainan duty-free shops can also see their counters, netizens call it a Japanese national anti-aging brand.
"Male consumers have several characteristics, they are willing to listen to the opinions of professional people, and they care about professional endorsement and identity. ”The head of marketing of the Bioagen brand said that they have also put a lot of effort into professional endorsement as a result.
Abundant and verifiable scientific data is considered to be one of the reasons why "Pyloway Pro" is out of the circle. It is reported that its propaganda"Mitochondria",YesIt is found in the vast majority of cells in the bodycoreCapacityStructureHuman bodyEvery move, running or resting depends on mitochondria for energy. With the increase of age, mitochondrial damage and aging lead to a decrease in production capacity, followed by typical aging symptoms such as relaxation, inadequacy, and cognitive decline.
In the experiments carried out by the Barker Institute on Aging Research in Germany and the MDI Biological Laboratory in the United States, they explored the effect of mitochondrial stress response on the survival time of organisms, and after intervening in the mitochondria, the survival period of experimental nematodes was extended by 500%, which shows the importance of mitochondria.
With the deepening of the study of mitochondria, scientistsIn experimentsDiscovermitoliveTechnology,In lighteningMitochondrial damage and the formation of fresh mitochondriaIncrease the number and quality of mitochondriaThere is scientific support for thisAs a result, the commercial product of this technology, "Pyloway Pro", has been crowned with the gimmick of "increasing the body's energy supply and alleviating aging", and has become popular in the domestic middle class circle.
On the other hand, the blessing of the celebrity effect,pieLoweDimensionproofReferrersFor nowMostly specialized medicine, againCoupled with the century-old GMP pharmaceutical factory behind the brand Bioagen, "Palloway Pro" has successfully opened the domestic Jingdong, Tmall and other markets. Akira Aoki, associate professor of aging control medicine at Juntendo University and founder of the Japan Society of Anti-Aging Medicine, and Jun Fujito, president of Fujito Medical Hospital, pointed out that "this provides a convenient possibility for the human body to rewrite aging in its daily life."
Mr. Zhao is a middle-level manager of an Internet company, and he is also a high-frequency repeat customer of "Pyroway Pro", he left a message in the evaluation area: "Although the customer service is very detailed, I still checked it myself before I can buy it with confidence." Before every dayDrink several glassesCoffee above refreshment, nowDon't drink coffee eitherEnergetic
It is worth mentioning that there is another realistic factor for "Palloway Pro" to identify middle-class men - *Nearly 2000 yuan a bottle**In the eyes of some middle-class men, it is not only not a burden, but a benefit. A manager of the brand business department revealed: ".Middle-class men don't like itDiscounts at every turnof the brand, disgusted with them to pull down the grade,This group of peopleLikeTextureLow profileand different"The ** of 2000 can open up with a lot of people.
Middle-class married men hope to have a healthier and youthful body to enjoy the fruits of struggle after having a stable income from a house and a car, Mr. Zhao pointed out: "After all, who wants to look at the long list of balances in the card and only lie on the hospital bed when the love career is harvesting? ”
In the past, looking at men's tastes, looking at wallets, belts, watches, now with the development of science and technology, the concept of consumption of the middle class has also changed, the external things are not luxurious for a long time, and the inner youth is really goodThe middle class nowIt's about appearance, figure, health and youthfulness
On the other hand, merchants are also gearing up, thinking of wanting to win the middle-aged male market like Bioagen Boaozhen and grab a larger market and profits.