Zibo** Zibo Evening News Expo News.
Reporter Zeng Yiwei.
International Women's Day is approaching, and the city's flower market has once again ushered in a sales boom. These colorful flowers not only add a strong atmosphere to the festival, but also become a powerful testimony to the continuous heating up of the "She Economy".
On the eve of International Women's Day, the consumption of flowers showed explosive growth. Whether it is a physical flower shop or an online platform, a large number of orders have been ushered in. Roses, carnations, lilies and other flowers with beautiful meanings have become popular varieties. They represent respect, love, and blessings for women and become one of the most popular gifts for the holiday season.
On March 5, when the reporter came to a flower shop on Zhongrun Avenue in Zhangdian District, Ms. Wang, the owner of the flower shop, was very busy. She told reporters: "We started the reservation system this year, and now there are a lot of orders. Today a customer ordered three bouquets for us to give to his grandmother, mother and wife on the day of the holiday. In addition, some of our local companies have also come to book group flower arrangement, so that our florists can give a flower arrangement class to the female employees of the company, and also order some eternal flowers as gifts for them. ”
When the reporter went to a flower shop on Huaguang Road in Zhangdian District to interview, it happened that a customer was consulting the style of flowers. "I want to make a bouquet of flowers for my wife and ask my boss if he can teach me a simple pattern. I want to come and pick up the flowers and wrap them on the morning of the festival and make my own bouquet to surprise my wife. Mr. Li, a customer, told reporters.
At the same time, the prosperity of the flower market has also led to the development of related industries. Flower planting, floral design, flower distribution and other links are all busier because of the arrival of the festival. This not only brings considerable income to the practitioners, but also injects new vitality into the entire flower industry chain.
Many practitioners in the flower industry told reporters that now the aesthetics of customers are gradually upgrading, and they are willing to spend more effort for their lovers or elders. They no longer just buy red roses and carnations as before, some will send beautiful flower styles found from social ** or the store's circle of friends, and some will ask the store if they can customize the bouquet. Flowers such as lily of the valley, violets, tulips, and peonies are particularly popular.
In the "March 8" International Women's Day, a festival exclusive to women, female consumers also showed strong purchasing power, promoting the prosperity of the flower market. The reporter learned that many women will order flowers for themselves. When choosing flowers, many female customers not only pay attention to the freshness of the flowers and the beauty of the flowers, but also value the beautiful meaning contained in the bouquet. They said that giving themselves a bouquet of flowers is not only a love and reward for themselves, but also a pursuit and improvement of their quality of life.
It can be seen that behind the prosperity of the flower market is the vigorous development of the "she economy". And behind this consumption phenomenon, it reflects the independent and self-caring life attitude of modern women.
International Women's Day is not only a celebration of women's achievements, but also an important moment to show the prosperity of the flower market and the continuous heating up of the "She Economy". With the improvement of women's social status and the change of consumption concepts, the "she economy" will continue to heat up in the future development. As an important part of the "She Economy", the flower market will also continue to benefit from the rise of female consumers and the promotion of the festival economy.