At the end of January, Dongpeng Beverage (605499SH) announced its 2023 annual results forecast, and expects to achieve an annual operating income of 110 in 20235.7 billion yuan to 1131.2 billion yuan, a year-on-year increase of 30% to 33%; It is expected to achieve a net profit attributable to the parent company of 198.9 billion to 206.1 billion yuan, a year-on-year increase of 38% to 43%. This performance is undoubtedly amazing, showing the strong profitability and steady development trend of Dongpeng Beverage.
Behind the rapid growth of revenue is the result of the solid foundation of Dongpeng Beverage's core large single products, the active cultivation of the second growth curve and the national layout to drive terminal sales. As a leading enterprise of energy drinks in China, Dongpeng Beverage has always adhered to the business philosophy of consumer demand-oriented, and has continuously launched new products to expand the market. Among them, Dongpeng Special Drink, as the company's super single product, has maintained a high growth rate in recent years, and its sales revenue has been rising. At the same time, Dongpeng Beverage also actively expands other beverage categories, such as coffee drinks, electrolyte drinks, etc., forming a diversified product matrix and providing consumers with more choices.
Dongpeng beverage product family diagram.
In addition to the continuous expansion of the product line, Dongpeng Beverage also pays attention to the national layout, through the establishment of production bases and sales networks, the products will be radiated to all parts of the country. At present, Dongpeng Beverage has laid out 10 major production bases across the country, and its sales network covers nearly 3.3 million terminal stores across the country. This layout not only improves the production capacity and chain efficiency of Dongpeng Beverage, but also provides consumers with a more convenient purchase channel and further stimulates terminal sales.
It is worth mentioning that while promoting the national layout, Dongpeng Beverage also pays attention to strengthening channel construction and management. At present, Dongpeng Beverage has cooperated with a number of well-known distributors to establish stable sales channels and cooperative relations, ensuring the rapid circulation of products and the stable expansion of the market. In addition, Dongpeng Beverage has also improved brand awareness and reputation by strengthening brand publicity and promotion, and further enhanced consumer loyalty and stickiness.
It is with these advantages that Dongpeng Beverage has achieved such outstanding performance in 2023. And this report card has also attracted the attention of many brokerages. Up to now, a total of 15 brokerages, including Huachuang ** and Shenwan Hongyuan, have commented on Dongpeng Beverage. These brokerages generally believe that Dongpeng Beverage is expected to continue its high prosperity in 2024, and have given "** overweight" ratings. Among them, Huachuang** gave a target price of 240 yuan and maintained a "strong push" rating.
In the future, with the implementation of strategic measures such as continuously promoting product innovation, expanding the market, and strengthening channel construction, Dongpeng Beverage will continue to maintain a trend of rapid growth and steadily move towards the position of a comprehensive beverage leader.