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When branded products are sold without authorization on the Pinduoduo platform, the following measures can be taken to deal with them.
1.Complain to the Pinduoduo platform: As a brand, you can first file a complaint with the Pinduoduo platform and provide relevant evidence, including screenshots and links of unauthorized sales of goods, to prove that the merchant has indeed engaged in unauthorized sales. The Pinduoduo platform will investigate this and take corresponding measures in accordance with its regulations, such as removing infringing goods from the shelves and punishing merchants.
2.Contact the merchant for processing: The brand can also directly contact the infringing merchant and ask it to immediately stop selling the infringing product and delete the relevant product information and link. If the merchant agrees and cooperates, the issue may be resolved quickly.
3.Seek legal means: If the above measures cannot solve the problem, the brand can consider seeking legal means to protect its legitimate rights and interests. You can sue the infringing merchant for infringement of intellectual property rights such as trademark rights and copyrights, and require the merchant to compensate for losses and bear legal liabilities.
During the processing process, the brand needs to pay attention to retaining relevant evidence, such as screenshots, links, purchase records, etc. of the infringing goods, so that it can be used to protect rights when necessary. At the same time, brands can also consider strengthening the protection of intellectual property rights on the Pinduoduo platform, such as applying for trademark protection and copyright protection, so as to better protect their rights and interests.
It should be noted that it takes time and patience to deal with the issue of unauthorized sales on the Pinduoduo platform, and brands need to continue to follow up and actively cooperate with the platform and legal authorities. At the same time, it is also necessary to strengthen its own awareness and management capacity of intellectual property protection to avoid the recurrence of similar problems.