Have you noticed that the recent operation of Nongfu Spring is a bit excessive?I heard that everyone began to wonder whether this Nongfu Spring was a Chinese brand.
Nongfu Spring has always been the first choice for drinking water for Chinese people in the past, but recently it has surprised peoplehave complained that they will never drink Nongfu Spring again in the future!
If there is any infringement on the Internet, contact to delete Nongfu Spring after a series of negative news was exposed after the death of Zong LaoWord-of-mouth and market value fell off a cliff。The founder of Nongfu Spring, Zhong Sui, has recently been subjected to various cyberbullying by netizens because of some things, and he just posted an article to clarify some rumors two days ago, and now he has been exposed againZhong's son became an American citizen at an early age。Those who know about it may know that to become a U.S. citizen, you have to read that disgusting oath. This makes people can't help but think that after Zhong Sui retired, was Nongfu Spring taken over by the Americans?
If there is any infringement on the Internet, it is even more infuriating that some careful netizens found outNongfu Spring's Oriental Leaf Tea series packaging conceals a lot of Japanese elements!Even other series of products have the same situation, and here are 6 "crimes":
1.The packaging of Oriental Leaf Green Tea has Japanese elements such as the five-storied pagoda of Sensoji Temple in Japan, and even the story of matcha ** in Japan is written on the packaging
2.Oriental Leaves also has a large number of Japanese cultural figures in the packaging in other series of products, such as the background image of brown rice tea similar to the shape of the carp streamer for Japanese Boys' Day;The black tea is printed with the war horses of the Tokugawa period of Japan;The green mandarin pu'er is printed with Japanese ukiyo-e crane patterns, etc.
3.Nongfu Spring White Peach Flavored Soda is written as a white peach from Fukushima, Japan's nuclear disaster area
4.The word tea is the abbreviation of the architectural shape of a certain shrine in Japan, and the shape of tea grapefruit flavor jasmine tea grapefruit is also the same as the pattern on the curtain cloth of a certain shrine, and the illustration design ** shows a Japanese geisha image of a woman riding a rabbit bullet guitar;
6.Nongfu Spring's scream may be printed with a "Awa Dance" pattern similar to that of Xiao Ri when he danced the war of aggression against China and killed his countrymen.
Hotspot Engine Plan *** If there is any infringement on the network, contact to delete.
These findings beg the questionIs this a naked provocation against the Chinese people as the richest man in China with Japanese culture?What the hell is going on?Isn't Nongfu Spring no longer a domestic product? It has raised questions about the local identity of the brand.
This series of operations of Nongfu Spring has made many consumers feel disappointed and even desperate, some people have said that they will never drink Nongfu Spring again, and some netizens left messages in the comment area saying that Nongfu Spring is no longer a domestic product. Is there a possibility that Japanese capital is manipulating this? It is recommended that the relevant departments must be strictly investigated!
In this era, the blending of cultures may be inevitable, and national enterprises should maintain the uniqueness of their brand image under the influence of foreign culture. How should an enterprise find a balance in cultural integration and maintain the uniqueness of its brand image? This is an important issue faced by many domestic brands in China.
At this pointWahahaIt has set a good example and is a model for national enterprises, and more people will pay attention to and support domestic brands in the true sense like Wahaha in the future. And is Nongfu Spring borrowing Japanese cultural symbols to shape its brand image? Are you trying to improve the quality of your products through the contrast of Japanese elements, so as to seize more market share?
Whatever the reason, these behaviors are chilling. After all, as Chinese people, we have a deep affection for the national identity of the brand and the uniqueness of Chinese culture.
Due to the problems left over from history, there has always been a deep hatred and estrangement between China and Japan, and we resolutely resist the invasion of Japanese culture, and this sentiment is deep-rooted! Therefore,Nongfu Spring's blatant promotion of foreign culture is truly disgusting. For any product related to Japan or the United States, Chinese consumers have a sense of resistance, boycott.
Nongfu Spring, what do you want to do? It's time to give consumers a reasonable explanation. While making money from Chinese people, the brand is labeled as both the United States and Japan. Does anyone still dare to drink Nongfu Spring now?
The above is a personal opinion and is for reading reference only.